LinkedIn stuff you need to know

Ignoring advice from experts is usually at your own peril, particularly about a widely misunderstood topic - so I'm doing what I have been told (yes!) from Australia's Top 3 LinkedIn experts, I am writing an Article (good for SEO and Google searches), as opposed to a post (which I now know is easier for a reason).

Leverage your profile (extend into 2nd and 3rd-degree networks) by making Comments in other profiles, THANK YOU for sharing @alexpirouz, @bonniepower, @sueellson (Note the @ so they know I am talking about them).

OK, what else were the Top 5 takeaways from the experts about LinkedIn?

1. Find the people you want to connect with and comment on their posts and let them get familiar with you and your (educated) views, before sending them a business related message.
2. Focus on building relationships with your audience and don't hide behind your content.

3. "Get off LinkedIn and go have a coffee" is the ultimate advice from Mr Linkfluencer @alexpirouz (note @ again!).

4. Review your profile (or get a colleague to do it for you), as this is the first impression many of your key stakeholders will see.

5. LinkedIn is made up of 49% decision makers, so think strategically about what message you want to present to them (lead generation tip).

The top 3 no-brainers include:

1. Accept all connection requests (to build your network and access 2nd and 3rd-degree networks)
2. Don't send a 'sales' message straight away (build up familiarity)
3. Use a photo that encourages people to do business with you (think about your personal brand image as every picture tells a story)

The jury is still out on the following:

1. Using 1st or 3rd person in your profile? Compelling arguments for both sides. I think that YOU have to feel comfortable about your own profile, so do what works best for you.
2. How many posts a day? 6- 10 a day (OMG) was the advice from @bonniepower, once a day from @alexpirouz and purpose driven from @sueellson. I suppose it depends on Lead Generation strategies and being clear about your WHY.
3. Is a paid LinkedIn worth it? All experts recommended it, mainly for the insights function, as like Facebook I want to know what is the best time to post (apparently the feed is as fast as Twitter now). I am still not convinced but my risk vs reward neuro jury is still weighing up the evidence.

The first time these three LinkedIn leaders have come together to collectively share their tips, tricks and trends - Eavesdrop on the full conversation right here on the TCOB Podcast from entire show - 40 mins - keep learning