NO NO NO, NO COMMENT
Recent episode of Taking Care of BUSINESS - 98.7FM RPPFM - Voice of the Peninsula media panel chat about how to use the MEDIA to promote your business - with media experts, editors, journalists and PR bosses to help you get your brand 'out there'. I was joined by the Herald Sun's Business Editor #PeterTaylor, Media Guru #TraceeHutchison, PR experts #LindaReedEnever and #AndreaRowe - some handy tips included:
1. Tailor your story to your chosen media outlet, one at a time - DO NOT SEND MASS EMAILS
2. Write eye catching subject headers when sending email pitches - Get the readers attention
3. "No comment" doesn't do them or you any favours - "It's Infuriating". Stick to your key messages
4. Call or email the journalist/editor when they are less busy and not going to print eg. Herald Sun is mid-morning
5. Have a crisis and issues management plan for what could go wrong in your business
"Think about what makes your business different and unique and how you differ from every other business"
Thanks to our Media Guru - Tracee Hutchison, #YourCoastalConnection - Andrea Rowe, Media Connections Linda Reed Enever and Herald Sun's Business Editor Peter Taylor for their valuable insights - listen smarter not harder - Podcast for some entertaining listening.
PODCAST - Using Media in your business