What makes something cool? And is #XR failing because it is 'only' cool? A skateboarder once brainstormed with me that a great trick isn’t cool because it’s flashy — it’s cool because of the mastery. The control over gravity, the board, the body. The effortless precision that hides the thousands of micro-adjustments underneath. When people call Flow Immersive cool, I don’t think it’s because of novelty. It’s because, like a skater, it shows control — over complexity, over chaos, over information itself. All the way back to Iron Man flicking atoms in the air, that’s what we respond to — the beauty of mastery and ease in doing something incredibly hard. Cool is elegant control — over your tools, your data, your ideas. What do you think makes something “cool”? Could #XR use more practical mastery and less cool? #design #smartglasses captured from XREAL #ar

💬Are you aware of VEO-3⁉️ If you’ve ever wished to create cinematic, VFX-rich advertisements in just a few minutes — without needing a full production team — then Veo 3 is the tool you’ve been waiting for. Veo 3 represents the next big leap in AI-powered video generation, designed specifically for marketers, creators, and brands who want to stand out. Whether you’re crafting a luxury perfume ad, a tech reveal, or a sportswear campaign, Veo 3 can turn your idea into a studio-grade cinematic masterpiece — all from a single prompt. 🎬 What makes Veo 3 different? ✅ Unreal CGI & VFX capabilities — Generate visually stunning sequences that rival big-budget productions. ✅ Realistic lighting and motion — Every frame feels cinematic, not robotic. ✅ Dynamic sound design — Add music, ambient audio, and transitions automatically. ✅ Custom control — From camera angles to pacing and tone, you’re in full creative command. With just a few lines of text, you can bring your imagination to life — and create ads that truly capture attention, emotion, and engagement. This is not just another AI tool. 💡 It’s the bridge between creativity and technology, giving designers, agencies, and solo creators the power to produce Hollywood-level visuals with ease. If you’re into marketing, advertising, or brand storytelling, it’s time to explore how Veo 3 can transform your workflow and elevate your content game to a whole new level. --- 🔥 #AIAdvertising #Veo3 #AIVideo #DigitalMarketing #BrandDesign #AIContentCreation #CreativeTechnology #MarketingTools #AdCampaign #VisualStorytelling #AIDesign #CinematicAds #FutureOfMarketing #VideoEditing #ArtificialIntelligence #BrandingInnovation #NextGenTools #AICreativity #AdTech #ContentMarketing

Some great insights here that are especially applicable to museums as well as education. The fashion brand, Burberry created a gaming experience where they introduced their new line of products. They discovered that: "People desire experiences more than goods and services, because they continue getting value from them long after consumption." How does this translate to museums and education? Museums have struggle with attendance and membership as the public wants to do more than just look at collections. They want behind-the-scene experiences and new ways to interact with the museum than just looking at exhibits. There's a whole untapped world of escape rooms, puzzle hunts, and using reenactors to interact with guests. There is also a range of price-points for these experiences from lower priced family events to premium events costing hundreds of dollars. Someone might not shell out $500 for a gala dinner but will pay that for an overnight at the museum with a themed puzzle-hunt or escape room or access to an exclusive "behind-the-scenes" look at the collections or personal tours with a curator. For education, this means creating more personalized learning connected to each student instead of one-sized fits all. Creating different learning paths and activities get students engaged and invested in their own learning, aka "voice and choice".

"Research shows that 80% of customers are more likely to make a purchase when companies offer personalized, deeply immersive experiences, and 64% expect the companies offering these experiences to react and respond to their questions and requests in real time. The data is clear that traditional forms of media and consumer engagement—the tried-and-true marketing playbooks—simply cannot meet these desires. While daily TV consumption decreased by 21% between 2020 and 2024, for example, consumption of digital media is slated to increase by 28% between 2020 and 2026. The key driver of the widening gap? Video games." https://lnkd.in/gabh3PBH

Alexander Calder was a true innovator – he worked until he passed away at age 78. Calder’s Circus was a breakthrough piece when it was created 100 years ago. Pre AI, pre video games, pre Mousetrap (Ideal Toy Company and then @ParkerBros), his playful mind and raw creativity were central to the execution of this imaginative mini circus replete with working sword swallowers, flying trapeze artists, elephants and even a ringmaster. Thank you Whitney Museum of American Art for presenting this work on its centennial anniversary. #Innovators - in spite of all of the #AI-enabled tools that make it easy for us to quickly render an idea, true innovation needs to come from passion, understanding and a joyful and challenging process that puts insight and creativity first. (You need an idea before you can let AI finesse and refine it.) And don’t forget about creating working prototypes and MVP’s (I’m sure Calder’s first attempts at these magnificent wire creations needed to be modified) to make sure the user experience is right and the product is actually delivering against its promise. Happy weekend all. Hasbro Mattel, Inc. Nintendo #MinimumViableProduct #Founderbrands

A lot of people think I started TUGGY Studios just to make pretty 3D visuals. I didn’t. I built it because I understand the new principles of how people buy. 3D isn’t just about nice renders. It’s about how the human brain reacts to realism, depth, and emotional cues, all before someone even clicks “add to cart.” I just published a blog breaking down the psychology behind 3D product ads—why they work, how they influence behavior, and why brands that adapt now will lead tomorrow. If you’re serious about building campaigns that convert, not just look good… this one’s for you. 👉 Read the full blog: https://lnkd.in/eNv2RjXD #3DAdvertising #MarketingPsychology #TUGGYSTUDIOS #CaribbeanBusiness #AdvertisingStrategy #ProductMarketing

𝐆𝐨𝐏𝐫𝐨 𝐋𝐞𝐚𝐯𝐞𝐬 𝐭𝐡𝐞 𝐇𝐞𝐫𝐨 𝐁𝐞𝐡𝐢𝐧𝐝 For the first time in over a decade, GoPro hasn’t updated its flagship HERO. Instead, the brand is repositioning itself from action cam for adrenaline junkies to creator tool for the content economy. The new MAX2 is pitched as “the world’s best, most durable 360 camera” with True 8K capture, six-mic spatial audio, and swappable twist-off lenses. The marketing message is clear: GoPro isn’t just for cliff divers and motocross riders anymore, it’s for creators everywhere. By leaning into modular design and AI editing, the brand shifts its rallying cry from “capture the stunt” to “own the feed.” It’s a bet that POV now sits with the storyteller, not the extreme athlete. 𝗪𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘁𝗿𝘂𝘀𝘁 𝗚𝗼𝗣𝗿𝗼 𝘁𝗼 𝗯𝗲 𝘆𝗼𝘂𝗿 𝗮𝗹𝗹-𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗸𝗶𝘁, 𝗼𝗿 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝗛𝗘𝗥𝗢 𝘀𝘁𝗶𝗹𝗹 𝗱𝗲𝗳𝗶𝗻𝗲 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱? Link: https://lnkd.in/gs86zCNj #GoPro #MAX2 #CreatorEconomy #ContentTools #OffLabelFinds

How do you make sure your customers get the right product information? Only about 1 in 10 online consumers actually read the product description on a page. What if they could take control of the experience and explore it from every angle, understand the details instantly and make confident decisions faster? With immersive 3D, they can. Setting a new standard for online product experience - just like Lemaitre Sécurité SAS 👏

Building a slot without strategy is like firing arrows blindfolded. You’ll waste time, energy, and money. You might get lucky once in a while, but 'maybe' isn’t a business model. The real work of a Creative Director starts before production. Analysing the market and running retrospectives of your own games can be a challenging task, but IMO it’s also the most critical. Each region of the world has different player preferences and behaviours, so we should be looking to identify: • common player behaviours • most used player devices and their orientation • thumbnails & UI styles that drive higher CTR • art styles and themes with higher conversion rates But data only paints the target. It takes instinct and experience to know how to aim, draw and loose the bow. Slots aren’t about personal preference. They’re about aligning creativity with evidence. If you want ROI, you need strategy first, production speed and quantity second. Otherwise? You may as well pack up and go home. #creativedirectors #slots #productstrategy