Congratulations to our teams at Lumee, a joint venture by Hasbro Entertainment and Animaj, who yesterday announced a new agreement with Disney Advertising to represent a selection of family-focused advertising inventory across several Disney YouTube channels. 🎉 This is an exciting next step as Lumee continues to focus on providing a central access point for brands to safely reach family audiences as they engage with iconic characters and stories. 🙌 👉 Learn more: https://lnkd.in/gexbwiTA
Hasbro
Manufacturing
Pawtucket, RI 454,550 followers
Creating joy and community through the magic of play.✨ #TeamHasbro
About us
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.
- Website
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http://www.hasbro.com
External link for Hasbro
- Industry
- Manufacturing
- Company size
- 5,001-10,000 employees
- Headquarters
- Pawtucket, RI
- Type
- Public Company
- Founded
- 1923
- Specialties
- Play, gaming, toys, video games, entertainment, and licensing
Locations
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Primary
Get directions
1027 Newport Ave.
Pawtucket, RI 02861, US
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Get directions
11 Canton Rd
Yau Tsim Mong, Hong Kong, HK
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Get directions
Avenida del Parque 4928
Huechuraba, Santiago Metropolitan 8580000, CL
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Get directions
1027 Newport Ave
Pawtucket, RI 02861, US
Employees at Hasbro
Updates
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ICYMI: Our CEO Chris Cocks talks collectibles with Yahoo Finance's Brian Sozzi 👀 We're all about fueling friendship through play! 🙌
😃 I was all in on collectibles with Hasbro CEO Chris Cocks on Yahoo Finance right after he wrapped his earnings call. Ryan Spoon: you might also see a giant Grogu on my desk soon alongside my prized Starbucks collectible glass bear. Hasbro CEO on collectibles market: "I think collectibles are a way to kind of bond with others. And, you know, just creates friendships and ways to express your fandom. So that's thing one; I think thing two is collectibles really started taking off, particularly trading cards, in the 90s. So a bunch of people who were between the ages of 6 to 10, from 1993 to 1999, when “Magic” was invented and Pokémon were invented, now they're in their 30s and 40s and their prime earning years, and they want to go back and collect the things that they loved as children. ” On Star Wars and $600 Grogu: “Ultimate Grogu is probably the highest-end collectible we've ever created. Sold out, I think, in about 20 minutes when we put it for sale on Hasbro Pulse. And I think it's just one of many, many really cool toys that we have coming out for the ‘Mandalorian and Grogu’ movie, which opens this weekend. ”
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What happens when a beloved franchise evolves in a “pig" way? A global cultural moment. 🐷💖 Over the past year, the Peppa Pig “PIG Changes” campaign helped introduce Peppa’s baby sister, Evie, to families around the world...and the response has been incredible. In the past year our Peppa Pig team has been recognized with: 🏆 60 award nominations (and counting!) 🏆 36 award wins (and counting!) Including recent honors at the PRWeek Global Awards for: ✨ Global PR Integration ✨ PR Breakthrough ✨ Grand Prix Campaign of the Year Recognition from PRWeek, The Drum, Digiday, The Toy Book, Good Housekeeping and more reflects the creativity, collaboration, and passion behind this franchise-defining moment. Huge congratulations to the Hasbro teams and partners who helped bring Baby Evie to life and create a campaign that resonated with fans across generations. 🙌
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Big day for #TRANSFORMERS fans! 40 years after THE TRANSFORMERS: THE MOVIE did what it did to Optimus Prime, today we announced that we've teamed up with Fathom Entertainment to bring the original animated movie back to theaters beginning in September! The Apology Tour 40th Anniversary Screening brings the film back to theaters…with four decades of hindsight and one very overdue “our bad.” 🗓️ Mark your calendars: THE TRANSFORMERS: THE MOVIE rolls out in theaters across the U.S. and select international markets starting September 17th. 🎟️ Learn more and sign up for ticket sale notifications here: https://lnkd.in/ghrfSnVR Also announced today -- a new TRANSFORMERS attraction is set to open in late 2026 in Brazil, in Gramado, Rio Grande do Sul. Says Hasbro's Matt P. (SVP of global experiences, partnerships and music): "LATAM is a key growth market for us, with incredible momentum and appetite for premium entertainment. From the upcoming ‘TRANSFORMERS’ attraction in Brazil to a slate of dynamic MONOPOLY experiences across Brazil and Mexico, we’re building a powerful portfolio that turns beloved brands into fully realized, place-based experiences." 👉 Learn more in Variety: https://lnkd.in/gnAWpe7S
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Congratulations to our teams at Wizards of the Coast on this wonderful recognition from Puget Sound Business Journal! 👏
Earlier this week, we were honored to be presented with the Giving Back Award from Puget Sound Business Journal. 🫶 Giving back has always been part of who we are: not just as a company, but as a community. Our team members are passionate about supporting organizations locally and globally, and our players and fans consistently show up alongside us to help make a real impact. ✨ For nearly three decades, we’ve partnered with Seattle Children's Hospital while also supporting a variety of local nonprofits through the years including Treehouse, Seattle's LGBTQ+ Center (formerly Gay City), Wellspring Family Services, Birthday Dreams, and Safe Crossings Foundation. Thank you to the Puget Sound Business Journal for this honor, and thanks to our friends at Seattle Children's for the kind words at the event earlier this week! (Watch below) Finally - thank you to our amazing Wizards community for continuing to prove that games can bring people together to do extraordinary things. This recognition belongs to everyone who helps bring that spirit to life every day. 🙌 👉 Read more: https://lnkd.in/gixeaUXs
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Celebrating women innovators at Hasbro HQ.✨💡 Last week, we welcomed our 2025 Women Innovators of Play Design Challenge winners to Hasbro HQ for a day of mentorship, collaboration, and behind-the-scenes access to the world of play. As part of their win, each winner received a $10,000 prize and the opportunity to connect directly with our teams. 🤝 From meeting with our inventor relations, innovation, and design teams to touring our model shop, it was an inspiring day dedicated to championing women-led innovation in toys and games. 💜 Take a look at how the day unfolded. 👀 And join us in congratulating Remy Hilpp, Britta Nauta Larsen, and Kate Hunt on their incredible achievements! Kimberly Willis Boyd Our Women Innovators of Play Design Challenge returns this fall. Stay tuned for details this summer…and start dreaming up your next big idea. To learn more: Join the Hasbro Women Innovators group on LinkedIn: https://lnkd.in/ekpXrKmS Check our website: https://lnkd.in/eXbTQ6K4
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"We're much more than a toy company...we're a collectible company...we're a games company. I think, increasingly, we're going to become a digital company...And based on what I've been able to play of our upcoming portfolio, I feel pretty confident our players are going to be pretty psyched." Hasbro CEO Chris Cocks on playing to win, co-creation with fans, and the next great Mass Effect-style game... Read more in Games Radar: https://lnkd.in/gN5uV9EF
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Behind every great MagicCon is an even greater team. Last weekend, more than 16,000 fans joined us at the Las Vegas Convention Center...and behind every moment was an incredible team. Huge thanks to our colleagues across Hasbro, Wizards of the Coast, and our partners at ReedPop who made it all happen. 🙌 👉 Gather with us next in Amsterdam, July 17-19! https://lnkd.in/esT6AAzA #MCVegas #MagicTheGathering #TeamHasbro #WoTCStaff
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"Pig" news! 🐽 Our Peppa Pig “PIG Changes” campaign has won a 2026 North American SABRE Award in the International Global Campaign category! ✨ The SABRE Awards (Superior Achievement in Branding, Reputation and Engagement) are organized by PRovoke Media and celebrate excellence in public relations campaigns across North America. Winners are selected from more than 2,000 entries and evaluated by a jury of industry leaders. Congratulations to our teams across Peppa Pig, marketing, and communications on this awesome achievement! 👏 Read more: https://lnkd.in/gdC4rDiN
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We’ve finally caught our breath after last weekend’s TCS London Marathon...and we’re incredibly proud of what Team Hasbro accomplished! 💙 Daddy Pig’s 2026 TCS London Marathon... by the numbers: 🏃 14 Team Hasbro runners 🙌 55 Team Hasbro volunteers 👟 19,645 kids took part in the London Mini Marathon 🏅 59,830 marathon finishers (a world record!) 💙 £57,000+ raised (and counting!) by Hasbro in support of the National Deaf Children's Society From the starting line to the finish, this was a true team effort, driven by passion, purpose (and one very determined pig). Congratulations, Team Hasbro!
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