Irish Whiskey Sees Rapid Growth in India

Dunville's Irish Whiskey to launch in India We are delighted to announce our partnership with HS Oberoi Spirits which will see Dunville's Whiskey enter India’s premium spirits market. Under the agreement, HS Oberoi Spirits - one of India's leading alcohol importers and distributors - will introduce the Dunville’s portfolio across key markets including Punjab, Haryana, Rajasthan, Chandigarh, Delhi, West Bengal, Goa, Maharashtra, and Uttar Pradesh. The partnership reflects the growing momentum for premium and heritage-led whiskeys in India - now the world’s largest whiskey-consuming market. Stephen Magennis, Head of Global Sales at Dunville’s Irish Whiskey, said: “We are delighted to announce this partnership with HS Oberoi Spirits, which will ensure Dunville’s presence in one of Irish whiskey’s most important growth markets. “India’s whiskey consumers are increasingly discerning - seeking authenticity, heritage, and quality - and that aligns strongly with what Dunville’s represents. With over 200 years of tradition and a renewed global presence, we see India as a key market for our long-term growth. “Finding the right partner was critical. HS Oberoi Spirits brings the expertise, market understanding and ambition required to build Dunville’s thoughtfully and sustainably across India.” Manveer Singh Oberoi, Founder, HS Oberoi Spirits, said: “India today stands at the convergence of scale and sophistication. It is not only the world’s largest whiskey market, but also rapidly evolving in its appreciation for premium and well-crafted spirits. That makes it the most critical market for global whiskey brands with strong heritage and authenticity. “At HS Oberoi Spirits, we not only help international producers to navigate into India’s complexity and diversity, but also build meaningful and long-term brand presence, not just listings. Dunville’s brings exceptional quality, backed with legacy and credibility, and we see strong potential to grow its footprint across both mature and emerging Indian markets. “We look forward in working closely with the Dunville’s team to establish the brand with the right placement, positioning, and consumer understanding, ensuring sustainable expansion and revenue-driven growth across the country.” Stephen Magennis Manveer Singh Oberoi

Dunville’s Irish Whiskey secures distribution deal to launch in India Dunville’s Irish Whiskey partners with HS Oberoi Spirits to launch across India’s fast-growing premium market https://lnkd.in/dt_BdDXP #irishwhiskey The Echlinville Distillery Stephen Magennis Manveer Singh Oberoi

Once a curiosity, Irish whiskey is now firmly on the rise in India with the country becoming the world’s fifth-largest market for the category, much ahead of the UK. Smooth, light and increasingly visible, it is winning over a new generation of drinkers whose tastes are evolving beyond the familiar. KUNAL Patel, Managing Director, Monika Alcobev Ltd. opines that as Indian drinkers become more experimental and brand-conscious, Irish whiskey is emerging as a compelling alternative to traditional choices. Read Full Story at: https://lnkd.in/guyP6HGi

Indian consumers are increasingly influenced by premiumisation and a growing preference for smoother, more versatile whiskey styles, a space where Irish whiskey fits seamlessly. “Both Bushmills and The Sexton align naturally with these evolving preferences,” says KUNAL PATEL, Managing Director, Monika Alcobev Ltd. As tastes shift and experimentation grows, Irish whiskey continues to carve a strong space in India’s premium spirits landscape. Read the full story here: https://lnkd.in/guyP6HGi #Monikaalcobev #Irishwhiskey #Onlythebest

This partnership is personally meaningful to me. When we started building HS Oberoi Spirits, the vision was clear — to bring globally respected, heritage-driven brands to India🇮🇳 with patience, intent, and long-term commitment. Partnering with The Echlinville Distillery to introduce Dunville’s Irish Whiskey to India is a proud milestone in that journey. India m🇮🇳 today is not just a large market — it is a market of evolving taste, curiosity, and sophistication. Dunville’s, with its revival story and uncompromising craftsmanship, aligns perfectly with the premium direction we believe the Indian consumer is moving toward. This is not just about launching a brand. It’s about building a category with credibility and staying power. Grateful to our partners, our team, and everyone who believes in building thoughtfully for the long term. The journey continues. 🔗 Full article below https://lnkd.in/gyDfu9Kd Bord Bia - The Irish Food Board | Embassy of Ireland New Delhi | Drinks Industry Ireland DII #FounderPerspective #HSOberoiSpirits #Dunvilles #IrishWhiskey #BuildingForTheLongTerm

BuzzBallz Shakes Up India’s Spirits Market with Launch of Three Easy-to-Drink Flavours Read more: https://lnkd.in/gmhYX9y9 #15ABV #AlcoholicBeveragesIndia #BangaloreLaunch #BerryLemonSqueeze #BuzzBallz #BuzzBallzIndia #BuzzBallzIndiaLaunch #ChilliGuavaGroove #GlobalSpiritsBrand #ReadyToDrink #RTDCocktails #IndiaLaunch #SpiritsIndustry #PartyReady #DrinkTrends

British-Indian vodka Desi Daru has signed an exclusive distribution agreement in the UK with Speciality Brands, ending its partnership with Nightcap Brands.

Trade deal: US whiskey, wine unlikely to give headache to Indian COS NEW DELHI: Duty concessions to American whiskey and wine are unlikely to have any major impact on Indian companies. To begin with, it will come with a minimum import price which was the case with Australian, European and the UK trade deals. Besides, the volumes are very low, reports Sidhartha. For instance, with total sales of 2,29,000 cases of nine-litre bottles, American whiskey accounted for less than 0.1% share of the Indian whiskey market, dominated by Indian players. Scotch (over 3%) and Irish (under 0.2%) have a bigger share of the pie. "Most Bourbons and Tennessee whiskies have distinct darkish colour and stronger flavours, which like single malt whiskies, appeal to a more discerning palette and less so to the majority of premium whiskey consumers. Pricing is not the main barrier to consumer adoption, as has been evidenced by the very modest performance of bottled in India Jim Beam that retails at a very affordable price below locally bottled Scotch whiskey. So, duty reduction on Bourbon will not make any big impact on the premium whiskey market," said Brewers Association of India director general Vinod Giri, an industry veteran.

Nearly every major spirits category posted revenue declines in 2025. Vodka sales fell 3% to $7 billion. Sales of tequila and mezcal — the industry’s fastest-growing segment for several years now — slipped 4.1% to $6.4 billion. American whiskey and cordials revenue dipped 0.9% and 3.2%, respectively. The exception was in convenience and value. More details: cnb.cx/4ag9Qai