LinkedIn cited by AI chatbots, improving search presence

LinkedIn showing up more often in AI powered search feels like a big moment for how content gets found. This piece from Social Media Today, LLC, written by Andrew Hutchinson, is a great reminder that the fundamentals still matter. Clear, accessible content, early traction, and sharing real expertise all add up over time. Check out the full article here: https://lnkd.in/eAxMxuGK

How to Scale Organic Traffic Using AI Workflows: A Step-by-Step Playbook to Automate Content, Win SERP Features, and Trigger LLM Mentions https://lnkd.in/gUxFtbT5

Google announced a string of AI updates recently that are coalescing into a revamped form of search that’s more conversational and, for some users, more personalized. A new model here or an interface tweak there may not mean much in isolation. But the updates become more meaningful when taken together: Changes include Gemini 3 powering AI Overviews, AI Mode tapping into private data for some opted-in users, and the combination of AI Mode and Overviews. Google didn’t explicitly describe how all those pieces fit together in its announcements, but the effect looks significant for the travel sector, with a smarter inspiration-and-planning flow embedded directly in search. https://hubs.li/Q041rT5-0

This is a great tip relevant to strategists using AI in the new Claude Code Agent Teams announcement today. (N.B. you need to follow the instructions linked below to activate Agent Teams and use this exact prompt, but the principal could still be useful in your current workflows.) https://lnkd.in/ehaBqAqE Prompt in the image: "Users report the app exits after one message instead of staying connected. Spawn 5 agent teammates to investigate different hypotheses. Have them talk to each other to try to disprove each other's theories, like a scientific debate. Update the findings doc with whatever consensus emerges."

Google's looking to help advertisers tap into the rise of AI chatbots for discovery, with new ad types that will link to AI answers. Full story: https://lnkd.in/eFBsdsaX

Most people are using AI wrong. They keep rewriting prompts. Adding more detail. Tweaking wording. Hoping for better output. But better prompts aren’t the answer. Better systems are. Stop prompting. Start orchestrating. I wrote a playbook for designing AI like a room full of experts instead of a single chatbot. 👇 Article https://lnkd.in/eXKE5XEM

As we move deeper into the age of Conversational AI, the most valuable real estate in digital marketing will be the single, spoken sentence an AI agent gives in response to a user's question. Our latest blog dives into the shift from keywords to conversational authority, helping your brand become the trusted voice that the bots recommend. Read it here: 🔗 https://lnkd.in/gjyDQ2tV The future of search isn't just about being found – it's about being spoken of. Is your brand ready to talk the talk? #VoiceSearch #ConversationalAI #DigitalMarketing2026 #SEOEvolution #BrandAuthority #FutureOfSEO

Google just made AI search more conversational—users can now jump from AI Overviews directly into deeper AI Mode conversations. Another step toward search becoming less about finding answers and more about having them explained. The way we interact with information keeps evolving. Staying ahead of these changes is part of what we do. https://lnkd.in/ezPJJSuD

In my conversation with Omeda CEO James Capo, we discussed the ways publishers are attempting to incorporate AI into their products. James warned that too many are following familiar patterns of imitating big tech, in this case Open AI, by adding chatbots to their sites. “I would challenge the folks in the media companies to think about the utility that AI can bring to your audience and less about trying to just copy what you see OpenAI doing,” he told me.

In my most recent newsletter that I sent to you today, I touch on the traditional chatbot interface that most of you use when interacting with AI models. I explained to you why this method of interacting with AI is suboptimal. You don't light your house at night with candles. So why use outdated technology when using AI?