Omeda

If audience growth is on your plate this year, you’ll want to be at OX9. What you’ll get: • Sessions from leaders on subscription growth, advertising, and events • Real conversations about the role of AI (no fluff) • Speakers who are actually doing the work • A night at Wrigley Field If you’ve been meaning to rethink your strategy, this is where it happens. Still time to grab your spot: https://ox.omeda.com

Planning for 2026 right now feels… complicated. The playbooks are shifting. Expectations are higher. And AI is changing things faster than most teams can react. That’s exactly why we’re building the OX9 agenda the way we are. We just added sessions across audience growth, advertising, events, and subscriptions—focused on what’s actually working right now. You’ll leave with both: → fresh perspective on where things are headed → ideas you can actually put into your strategy We're looking forward to hearing from Prescott Shibles, Jacob Cohen Donnelly, Chrissie Lamond, Kurt Hawks, Rebecca Kitchens, Jason Wesalo, Kate Spellman, Narisa Wild and so many more! 👉 Register here: https://ox.omeda.com

Subscriber growth becomes unpredictable when the process behind it isn’t operational. Many media organizations rely on periodic campaigns instead of a structured growth system. That approach creates spikes instead of consistent momentum. The strongest audience teams treat subscriber growth like an operating model. 👉️ Clear ownership. 👉️ Defined processes. 👉️ Shared metrics. Our new playbook outlines how media companies operationalize subscriber growth. Includes: 5️⃣ operational growth levers ✅️ A diagnostic checklist 🗓️ A 30/60/90 day roadmap Get the playbook:

🎤 The OX9 speaker lineup is growing. 👀 ✨️ Rebecca Kitchens - Advisor and Former President, Informa Tech Target ✨️ Narisa Wild - Chief Digital Officer, Clarion Events ✨️ Jason Wesalo - Chief Digital Officer, Arc Network ✨️ Kate Spellman - Chief Commercial Officer, Questex ✨️ Stacy Bradshaw - VP, Data & Technology at Annex Business Media ✨️ Matt Downing - VP of Audience Development at Endeavor Business Media ✨️ Michael Morris - Director of Digital Operations at Publishers Weekly ✨️ Megan Yaussi - Digital Marketing & Database Manager at Ogden Publications These speakers will be tackling topics around audience growth, data strategy, and revenue. Hear what people are trying, what's working, and what's not... If you’ve been meaning to register, now’s the time: ox.omeda.com

65% of media companies don’t have a documented audience strategy. When growth depends on audience revenue, that’s more than a gap — it’s exposure. We built the Audience Strategy & Planning Guide with leading media professionals to help teams move from high-level ambition to operational clarity. Inside: • A structured audience planning framework • Six working Google Sheet templates you can customize immediately: — Audience Health & Data Assessment — Goals, Metrics & Focus Tracker — Engagement & Growth Planner — Resources & Roles Map — Tech Stack & Infrastructure Tracker — Budget & Investment Planner This isn’t theory. It’s a blueprint you can use to align teams, clarify ownership, prioritize investments, and make a stronger case with senior leadership. If your audience strategy feels disconnected from execution, this will help close the gap. 👉 Get the guide:

You can wait until March 2. It’ll just cost you $190 more. Early bird pricing for OX9 ends March 1 (rates jump from $795 to $985). This isn’t a “sit in the back and check email” kind of event. It’s where media and events leaders compare notes on what’s actually working. And we’re closing it out with a night at Wrigley Field. ⚾️ If OX9 is on your list, now’s the time. 👉 Click the link to register before prices go up.

Acquisition gets attention. Churn quietly erodes revenue. If you’re only analyzing churn after cancellation, you’re already behind. Our Subscriber Churn Mitigation Playbook helps media audience teams: ✔ Spot risk before subscribers cancel ✔ Define meaningful engagement and habit signals ✔ Segment by risk and value ✔ Measure recovery — not just loss It includes the full playbook, a churn activation checklist, and a 30 / 60 / 90 day implementation plan. Download it here →

We’re thrilled to announce four powerhouse leaders to the OX9 stage: • Rebecca Kitchens — Industry Advisor and Former President, Informa Tech Target • Narisa Wild — Chief Digital Officer, Clarion Events • Jason Wesalo — Chief Digital Officer, Arc Network • Kate Spellman — Chief Commercial Officer, Questex These are operators shaping growth, innovation, and strategy across media and events. OX9 isn’t about theory. It’s about how real leaders are navigating audience, revenue, and data challenges right now. If you want practical insight from people who’ve actually built and scaled media businesses — this is the room. 👉 Join us at OX9: https://ox.omeda.com

Publishers are in the connection business. But connection doesn’t come from squeezing 1% gains out of isolated channels. It comes from managing the audience relationship over time. For years, many teams have optimized transactions — opens, clicks, conversions — while the underlying audience relationship is reconstructed across tools that were never designed for media economics. Plenty of engagement. Less clarity on lifetime value. The strongest media companies take a different approach. - They treat audience as the system of record. - They connect content, subscriptions, events, and advertising around one person. - They act on engagement signals early. - They build revenue that lasts. That shift — from transactional optimization to longitudinal audience management — is core to how we think at Omeda. 🎙️ James Capo on why publishers need to rethink what they’re optimizing for.

Gmail hired an invisible bot editor. Google’s new AI Inbox reads every email, summarizes it, and decides what deserves attention—before a human opens anything. That’s a fundamental shift for publishers who rely on email for loyalty, traffic, and revenue. The early signals: Open rates inflate Clicks decline Generic sends get buried faster In our latest blog, we unpack what this means in practice and how strong publishers can actually benefit from the change. Spoiler: clarity beats clever. Relevance beats frequency. And messy data finally comes with consequences. 👉 Gmail’s AI Inbox Changes the Rules for Email — Here’s How Publishers Should Adjust: