🛒 Global Retail Media Lead 🏆 Retail Media Leader of the Year - REmade & P2PI | RETHINK Top Retail Expert 2025 | WFA & IAB Retail Media Committee | Consultant & ex. CitrusAd, Criteo, WPP & OMG | Marketing BSc & MBA
Interesting OpenAI & Shopify development from Jade Beard-Stevens - could huge implications for #search and #RetailMedia 🤔
Director of Digital & Social Innovation at YMU | Helping talent + brands build standout digital identities
I wasn’t shocked… but still had to share this. Rumour has it that OpenAI might be quietly working on a native Shopify checkout inside ChatGPT. Apparently ‘leaked’ code shows: 👉 'shopify_checkout_url' 👉 'buy_now' 👉 'product_offer_ratings' No redirects. No search. Just chat, compare, and buy in one flow. Unconfirmed, but catching attention. If this happens? Google, TikTok, even product pages as we know them are all about to change. This isn't just another e-commerce update. This is the merger of search and checkout. This is AI becoming the new storefront. Brands will need to optimise for AI-first visibility, not just SEO. No official integration announced yet and just speculation at this stage. Recent articles in TechRadar, DTC Newsletter and other outlets. But definitely a space to watch. This could be bigger than TikTok Shop. And it’s already happening. 🖤
The broader theme of AI(s) accessing API functionality such as these Shopify functions is called ‘model context protocol’ Lots of info here www.retail-mcp.com
Still all big rumours at this point no official integration announced yet that I can see. But definitely aspace to watch!
It’s an interesting development but quite an evolutionary one. I think the real disruption still lies in a reliable, transparent, trustworthy AI-enabled product discovery technology.
AI platforms are already changing the how and where people are searching and brands are going to need to adapt quickly to keep their brands visible through Generative Engine Optmization (GEO)
The amount of "opportunities" they sit on as people share their deepest and dearest thoughts.... Probably the only time the old saying "treasure trove" of insights is very relevant. It will be like Amazon store on steroids?
what about when it makes mistakes on your bank account? Can it just apologize because you agreed to "can make mistakes"?
eCommerce, Digital Marketing, Retail Media, Personalization/ML Experiences, Growth Strategy & Product Marketing
5dand also for content marketing and site merchandising teams