Avoid Writing for the Cognoscenti on LinkedIn

I'm curious your opinion, and I appreciate your help... Writing is something I enjoy, and it's a medium that seems to engage well on this platform. I have enough substance to talk about to write an oped every week for years, but to do that I have to wait for timing approval from the platforms where I share my opinions. Would you: Continue writing oped pieces because the credibility and authority lended to me by third party entities with audiences is valuable. Or... Start writing my own newsletter with the same content, using substack to build my own audience and authority. The slow burn to the longer play. I appreciate your insights. Questions are welcome.

Most people don’t need better ideas. They need better communication. A strong idea written badly gets ignored. A simple idea written clearly gets attention. That’s why writing matters so much online. And honestly? The more I learn ghostwriting, the more I realize good content is not about sounding smart. It’s about making people feel understood. #Ghostwriting #LinkedIn #ContentWriting

Most people think their problem is writing.✍🏻😖 It’s not. The problem is positioning! 💥 You write for everyone → no one feels it’s for them 💥 You play it safe → nothing stands out 💥 You sound like everyone else → you get ignored So even a “good” blog post gets skipped. If this sounds familiar, you know what to fix.😉 #contentstrategy #contentmarketing #blogpost #blogs #digitalmarketing

7 quick writing tips to become a better writer than 99% of LinkedIn user: 1.Tell stories, not just facts. 2. Hook with a strong opening. 3. Use simple and straightforward language. 4. Be concise and respect the reader's time. 5. Use active voices and powerful verbs. 6. Edit ruthlessly(cut unnecessary words). 7. End with a question,prompt or next step. The top secret that attracts the reader’s attention is number 2 This is what most LinkedIn users use to get readers attention. A strong hook! -Write bold statement -Start with a compelling question -Intriguing fact to grab attention immediately -Your sentence should make readers want to keep reading. P.S: What's the biggest mistake most LinkedIn users make in their opening lines? Repost this and I’ll DM the type of hooks that catches attention.

For a long time, I thought good structure was enough. Clean hook. Tight body. Clear CTA. Then I started reading my clients' posts back to them out loud. They'd go quiet. Not because it was bad. Because it didn't sound like them. It sounded like LinkedIn. Polished hooks. Decent engagement. Zero trace of an actual person behind it. That's the problem with most ghostwriting. It optimizes for the feed, not the founder. And your audience notices. Not dramatically. Quietly. They stop clicking. Stop commenting. Stop thinking of you as someone worth following. "Good enough" content doesn't just underperform. It actively erodes trust. When your writing and your voice don't match, people feel the gap. They just can't name it. Real ghostwriting doesn't sound like writing. It sounds like you on your best day. Your rhythm. Your opinions. Your specific way of saying things. Not sanitized. Not wrapped in a framework. The reader should never wonder who wrote it. Because it sounds exactly like the person it's supposed to. That's the standard. Most ghostwriters never hit it. If you read this and thought "that's my content" — let's talk.

Happy Social Saturday guys 👋💃🏽 Let me say this clearly… Content can make or break your article. Writing isn't just about putting words together. I’ve learned it’s deeper than that. People don’t read articles for grammar. They read for meaning. For clarity. For connection. If your content doesn’t speak, people will scroll. If it feels real, they will stay. So before you write, ask yourself: “Will someone feel something after reading this?” Keep it simple. Be honest. Write like a human, not a machine. That’s what makes content powerful. #ContentWriting #SocialSaturday #LinkedInGrowth #WritersLife #DigitalSkills

You don’t have a writing problem. You have a time problem. Every day, brilliant founders, CEOs, and professionals sit on powerful ideas but never share them. Not because they lack expertise. Not because they can’t write. But because: They’re too busy running businesses They overthink every sentence They don’t know how to turn ideas into influence That’s where ghostwriting comes in. A good ghostwriter doesn’t just ���write for you.” They: Turn your raw thoughts into clear, compelling content Capture your voice so it still sounds like you Position you as a leader people trust and follow Imagine showing up on LinkedIn consistently… Without staring at a blank screen for hours. Your ideas deserve visibility. Your voice deserves to be heard. You just don’t have to do it alone. If you’ve ever thought, “I should be posting more…” This is your sign. What’s the one idea you’ve been holding back from sharing?

Stop writing better posts. Start writing better first lines. Because if your first 2 lines fail… Nothing else matters. People don’t read posts. They decide whether to read. Try this: Instead of: “We launched a feature…” Say: “Most tools get this wrong…” Small shift. Big difference. #HookWriting #FirstImpressionMatters #ContentHooks #CreatorTips #LinkedInGrowth #AudienceEngagement #WriteBetter #ContentPsychology #ScrollStopping #ContentFramework

Stop writing blogs like: “Why we love what we do” No one is searching that. Write blogs like: “How much does ___ cost?” “What to do if ___ happens?” “Best ___ near me” “___ vs ___” That is what gets traffic. Think of the last 5 questions customers asked you. That is your next 5 blog posts.

Stop writing blogs like: “Why we love what we do” No one is searching that. Write blogs like: “How much does ___ cost?” “What to do if ___ happens?” “Best ___ near me” “___ vs ___” That is what gets traffic. Think of the last 5 questions customers asked you. That is your next 5 blog posts.