The Problem with Ghostwriting on LinkedIn

A few months ago, I used to wonder how some people always had the “right words” online. Their posts felt natural. Clear. Human. Like they knew exactly what to say and how to say it. Then I discovered something interesting. Not everyone you admire online writes alone. Some people have ghostwriters. And somehow, that changed my entire perspective on writing. Because ghostwriting isn’t about pretending to be someone else. It’s about listening deeply enough to capture someone’s voice, thoughts, experiences, and emotions… then turning it into content people connect with. That’s the part people don’t see. The hours spent understanding tone. The rewrites. The tiny details. The pressure of making every sentence feel “real.” And honestly? I’ve started loving that process. There’s something beautiful about helping someone tell their story better. Quietly building brands behind the scenes. Quietly helping people be seen. One post at a time. #Ghostwriting #LinkedInWriters #ContentMarketing #PersonalBranding #Storytelling

If you still think ghostwriting is cheating, you’re being silly. Do you know what my clients get back by me writing their content? *Time But not just for their business. They get time back for themselves. *Less stress Now, they don’t have a list 11 miles long because they don’t have to figure out what to post and how to post it. *Freedom I write posts for my clients based on their words, stories, experiences, etc. But they still have free reign over what’s posted and when. I’d had clients tell me “hey I thought of something today that I want to share so I’ll save your post for tomorrow” And guess what? That’s perfectly ok because now they have the mental energy and space to share a funny anecdote or proud moment. And for my clients who want nothing to do with being online, not even commenting? I’ve got them too. Are you team "do it yourself" or "anyone but me"?

Most captions get ignored. Not because the topic is boring. Because the first line didn't make people stop. Here's a simple 3-part formula that fixes that Hook → Story → CTA Save this. You'll need it. 1. Start with a Hook The hook is your first line. It's the ONLY job is to make someone stop scrolling. Think of it like the cover of a book. If the cover is boring, nobody opens it. Try hooks like: * "Nobody talks about this but..." *"I made a mistake that cost me 3 months." * "Stop writing captions like this." One line. Make it land. 2. Tell a Story Now that they stopped, keep them reading. Don't lecture. Don't list 50 facts. Just talk like you're telling a friend something interesting. Keep it simple. Keep it real. A good story does 3 things: *Makes them feel something *Teaches them something *Makes them trust you Even 3 sentences can be a story. You don't need to write a book. 3. End with a CTA CTA means tell them what to do next. Most people finish reading and just scroll away. Because nobody told them to do anything. Don't let that happen. Try: * "Save this for later." *"Tag someone who needs this." * "Drop a comment — yes or no?" One clear ask. That's it. Here's the whole formula one more time: Hook — Stop the scroll Story — Keep them reading CTA — Tell them what to do Every great caption you've ever read follows this formula. Now you have it too. Save this for later,next time you sit down to write a caption, come back to this post. It'll take you from blank page to done in minutes. #ContentWriting #CaptionTips #SocialMediaTips #ContentStrategy #LinkedInTips #PersonalBrand #WritingTips

Your competition is not other ghostwriters!! It is your client sitting there thinking “I can probably write this myself” and honestly? they probably can that is why if you are cold DMing founders you cannot just say “I help people grow on LinkedIn” you have to find the one thing they are already struggling to communicate properly maybe their ideas are good but their posts sound too safe and maybe they sound powerful while speaking but flat while writing and most importantly their content has value but nothing that actually makes people stop scrolling That is what you pitch. and please it's not “I write content” just show them the exact gap between what they mean and what actually gets posted cz the fastest way to get ignored in cold DMs is sounding exactly like every other ghostwriter in their inbox

Happy Social Saturday guys 👋💃🏽 Let me say this clearly… Content can make or break your article. Writing isn't just about putting words together. I’ve learned it’s deeper than that. People don’t read articles for grammar. They read for meaning. For clarity. For connection. If your content doesn’t speak, people will scroll. If it feels real, they will stay. So before you write, ask yourself: “Will someone feel something after reading this?” Keep it simple. Be honest. Write like a human, not a machine. That’s what makes content powerful. #ContentWriting #SocialSaturday #LinkedInGrowth #WritersLife #DigitalSkills

"Write it like you talk" is the advice that sounds good... But it's not. Here's why 👇   Let's be honest... Nobody talks in a way that's worth reading.   So what happens? 👉We repeat ourselves. 👉We trail off. 👉We say "like" and "you know" and "basically" and "what I mean is..."   You get the point!!!   So if you actually write like you talk? The result will be a pure mess.   What good writing actually sounds like, is "how you think". That's the difference! Not the out-loud version. The clear version.   The one in which you already know what you want to say. Where you've cut the noise. Where every word is earning its place. In short, one PROPER clear message!   That's the real job of a copywriter. Not to sound natural. But to get your message delivered to the right audience.   Curious: what's one piece of advice about writing or design you've heard a hundred times, but never actually believed? Drop it below. 👇

𝗜 𝗱𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿𝗲𝗱 𝗶𝗻𝘁𝗼 𝟲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀' 𝘃𝗼𝗶𝗰𝗲𝘀 𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿. 𝗠𝗶𝗻𝗲 𝗴𝗼𝘁 𝘀𝗵𝗮𝗿𝗽𝗲𝗿. Most ghostwriters treat voice like a costume, something you put on, then take off. That's the wrong model. And it quietly limits how good you can actually get. When you write for someone else, you're not replacing your voice with theirs. You're learning what makes 𝗮𝗻𝘆 voice work. You see their patterns. Their fears. The word they overuse when they're performing instead of thinking. You notice when a sentence sounds like them, and when it sounds like who they're trying to be. That gap is where real writing happens. Most people never see that gap in their own voice because they're too close to it. Writing for others forces distance. Distance creates clarity. The pattern I keep seeing: the writers who stay generic are the ones who write 𝗮𝘀 their clients. The ones who get precise, they write 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 them. There's a difference. One makes you a mimic. The other makes you a strategist with a pen. A client came to me writing long, qualified, carefully worded posts. We stripped it back to what he actually believed. Engagement tripled. He said it finally sounded like him. It did, just without the noise. Losing your voice in someone else's is only possible if you didn't know where yours was to begin with. Ghostwriting didn't take mine. It showed me exactly where I'd left it. DM me '𝗩𝗢𝗜𝗖𝗘' if your LinkedIn should be working harder than it is.

I wrote one post and landed a $10,000 client. You've seen that one. Probably twice today. Nobody posts the 47 drafts they deleted before that. Content writing looks simple from the outside. You open a doc, you type, you post. But that's like watching someone play piano and thinking it's just pressing keys. The difference between writing that sits there and writing that actually does something isn't talent. It's knowing that every word has a job to do. It's understanding you're speaking TO someone not performing AT a wall. It's realizing one good post is a moment. A consistent plan is a brand. Most people skip straight to writing. The pros start with the question nobody wants to slow down for: who is this actually for, and what do I want them to feel when they finish reading it? That question changes everything. If your content isn't working, it's probably not a writing problem. It's a clarity problem. This month I'm breaking down how to fix that from the first sentence to the last CTA. Follow along if you're done writing into the void. Happy New Week, Let's get started 🤝

"Content is okay, just a few tweaks" 🙇♀️ Four little words, that was all it took to turn my evening upside down. "Just a few tweaks." A client once looked at 1000 words I'd written, spending hours on it. They seemed alright to him, but still a few changes here and there could please him more. I thought it would take a mere ten minutes. An hour and 7 changes later, after I restructured headings, modified the introduction, and adjusted the tone, I realized tweaks meant something else entirely. For a moment, I felt frustrated at myself. I hadn't asked the right questions up front. That day, instead of complaining, I sent him a polite message: "I'd like to get this right. Could we quickly align on what tweaks mean for you, the style, structure, or my word choices?" That conversation shifted something for both of us. While I realized I needed to ask clearer questions upfront, the client also, perhaps, understood "just a few tweaks" could sound vague to a writer. No blame, no awkwardness. We simply agreed on two revision rounds, and that small structure made all the difference. The lesson? Tough situations can come up in any working relationship. But we don't need to fear them. We just need to control what we can. And, asking the right questions is always in our control. #WritingJourney #ContentWriting #ContentWriter #SEOContent #StoryTeller #ContentWriters #WritingTips

I’ve seen a LOT of ghostwriters come and go on LinkedIn in the last few years. Most of them failed not because they wrote badly but because of BAD systems. Here are some mistakes that get repeated too often: 1. They don’t build ICP systems: They set up Ideal Client Persona once → write content → never revisit it. But ICP evolves as the client evolves. This is the #1 reason content becomes bland after a while, and you lose traffic (and eventually clients). 2. They don’t build a content system independent of client input: Most ghostwriters take the "ghost" in it too literally. So when the client is busy or unresponsive, everything collapses. Ghostwriting ≠ waiting for the client to spoon-feed you. 3. They don’t build a proof collection system: No structure for collecting case-studies, wins, screenshots, calls, testimonials, etc. Basically zero signal to potential clients. 4. They don’t build a distribution system: Gone are the days when ghostwriting worked independently. Now you need distribution- network, comments, DM, repurposing, reposts, etc. Posting is pointless without distribution. In 2026, successful ghostwriters are 20% writing and 80% systems. What’s the biggest gap you’ve seen in how ghostwriters work?