So much this! A good way to approach writing for B2B audiences is to think of the TL;DR angle. What does your audience need to know straight off the bat? I had someone say focus on the "why now" angle. Sure, but before that, answer the most basic question: Why? #b2btechnologywriting #technologywriting #contentmarketing
Experts, I have bad news. As an editor, I regret to inform you: you’ve buried your ‘so what’. Experts writing about their specialisms tend to start with context – the history, the caveats, the background. It’s interesting. It’s accurate. But… so what? You can’t wait until the fifth paragraph to land your ‘so what’. Right away, you need to tell your audience two things: 1. What this is about 2. Why they should be interested Then you can step back into the warm bath of context and background (but not for too long please). The more someone knows about a subject, the harder all this can be. It can feel like dumbing down. But the ‘so what’ isn’t about dumbing down – it’s about getting to the point before your readers stop looking for it. #writing #editing #clarity
Yes! Totally this. I think I come across a lot of academic-style writing where people feel the need to give an exposition before getting into the meat of things. No one wants to read that! Especially not in a 1000 word article.