Peter J. Keill’s Post

“𝙏𝙚𝙡𝙡 𝙢𝙚 𝙖𝙗𝙤𝙪𝙩 𝙮𝙤𝙪𝙧𝙨𝙚𝙡𝙛.” Such a simple question, yet for the longest time, I struggled to answer it, especially when your career path isn’t linear. When you’ve worked across operations, product management, branding & marketing, program management, and project execution, it can be difficult to explain who you are without sounding like you’re “doing too many things.” 𝘽𝙪𝙩 𝙧𝙚𝙘𝙚𝙣𝙩𝙡𝙮, 𝙄 𝙩𝙝𝙞𝙣𝙠 𝙄 𝙛𝙞𝙣𝙖𝙡𝙡𝙮 𝙛𝙤𝙪𝙣𝙙 𝙩𝙝𝙚 𝙬𝙤𝙧𝙙𝙨. My name is Moromoluwa "Mo" Olusanjo. My experience sits at the intersection of making #datadriven decisions, creating great #customerExperiences, and driving #businessGrowth. Over the years, I’ve moved through execution-heavy roles across operations, product, branding, marketing, and project/program management. 𝙒𝙝𝙖𝙩’𝙨 𝙗𝙚𝙘𝙤𝙢𝙞𝙣𝙜 𝙘𝙡𝙚𝙖𝙧𝙚𝙧 𝙩𝙤 𝙢𝙚 𝙣𝙤𝙬 𝙞𝙨 𝙩𝙝𝙞𝙨: 𝙄’𝙢 𝙣𝙤 𝙡𝙤𝙣𝙜𝙚𝙧 𝙤𝙣𝙡𝙮 𝙞𝙣𝙩𝙚𝙧𝙚𝙨𝙩𝙚𝙙 𝙞𝙣 𝙚𝙭𝙚𝙘𝙪𝙩𝙞𝙤𝙣; 𝙄'𝙢 𝙞𝙣𝙘𝙧𝙚𝙖𝙨𝙞𝙣𝙜𝙡𝙮 𝙘𝙪𝙧𝙞𝙤𝙪𝙨 𝙖𝙗𝙤𝙪𝙩 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮, the #intelligence behind the #business, the thinking behind the systems, and the “why” behind decisions. The interest probably came from being the executor for a while. Now, I want to understand and contribute to the #strategy behind the execution. Maybe that’s why this season feels less like movement and more like #positioning. Like 𝙦𝙪𝙞𝙚𝙩𝙡𝙮 𝙨𝙩𝙚𝙥𝙥𝙞𝙣𝙜 𝙞𝙣𝙩𝙤 𝙧𝙤𝙤𝙢𝙨 𝙩𝙝𝙖𝙩 𝙖𝙧𝙚 𝙩𝙚𝙖𝙘𝙝𝙞𝙣𝙜 𝙢𝙚 𝙩𝙤 𝙨𝙚𝙚 𝙗𝙚𝙮𝙤𝙣𝙙 𝙩𝙝𝙚 𝙬𝙤𝙧𝙠, 𝙞𝙣𝙩𝙤 𝙩𝙝𝙚 𝙩𝙝𝙞𝙣𝙠𝙞𝙣𝙜 𝙩𝙝𝙖𝙩 𝙨𝙝𝙖𝙥𝙚𝙨 𝙞𝙩. And if you’re still trying to figure out how to answer the “tell me about yourself” question, especially with a non-linear career path, 𝙝𝙚𝙧𝙚 𝙖𝙧𝙚 𝙖 𝙛𝙚𝙬 𝙩𝙝𝙞𝙣𝙜𝙨 𝙩𝙝𝙖𝙩 𝙝𝙚𝙡𝙥𝙚𝙙 𝙢𝙚: • Stop focusing only on job titles • Look for patterns across your experiences • Ask yourself what problem you naturally enjoy solving • Pay attention to what people consistently come to you for • Most importantly, be as authentic #offline as you present yourself #online If you’ve already figured it out, well done. If you’re still figuring it out, that’s okay, too. Sometimes clarity doesn’t come from having a perfect career path. Sometimes it comes from finally understanding the story your experiences have been trying to tell all along. What’s your story? #CareerGrowth #PersonalBranding #Strategy #CareerJourney #GrowthMindset #YoungProfessionals

If I could go back and give myself one piece of advice at the start of my career, it would be this: Stop waiting until everything is ready. The insight won't be perfect. The brief won't be complete. The timing will never feel exactly right. I spent longer than I should have waiting for certainty before I put things forward - waiting until I understood the full picture, waiting until I had a watertight answer, waiting until I felt completely confident. What I didn't realise then: the people I admired most in this field weren't more certain than me. They were just more comfortable with being directional. They knew how to say "here's what I think, here's what I'd need to see to change my mind" - and they said it early enough to be useful. The real cost of waiting isn't the time you lose. It's the feedback loop you don't get to run. You only get sharper by shipping something, watching what happens, and adjusting. This applies whether you're in insights, strategy, brand, ops - any role where the work is thinking. Done and directional beats perfect and late, every single time. Ship it. Learn. Sharpen. Repeat. What's one thing you wish someone had told you earlier in your career? #CareerAdvice #GrowthMindset #MarketingCareers #EarlyCareer

Your career path isn't set in stone. It's OK to not have yours all planned out. My friend Ashley Couto has a great perspective on this. (Give her a follow, she's amazing!) We're socialized to believe we SHOULD have a plan. And stick with it. In grade school, we're conditioned: ↳ Pick what you want to "be" when you grow up Then we have to: - Be a great student - Apply to colleges - Make commitments - Focus on one degree or trade - Plan out our lives at 18 It's a lot of pressure for an 18-year-old. It's a lot of pressure for a 35-year-old. It's a lot of pressure for a 60-year-old. Here's the thing: Careers are journeys. ↳ We'll NEVER have it all figured out. No matter your age... A career is not a forever decision. If you start on a path and realize it's not right... If you started a business and realize you hate it... If you're an engineer who wants to be a writer... PIVOT! My college major (Soviet Foreign Policy) is extinct. I got a graduate degree in EDUCATION. Moved into RECRUITING. Was tapped for PR/MARCOM. Then became an ENTREPRENUER. Changing course isn't a failure. ↳ It's a strength to recognize something isn't for you. Or isn't for you anymore. Today, new opportunities constantly surface: ↳ New doors are opening ↳ New industries are born ↳ New position types emerge Building a fulfilling career is an ever-changing course. It's not a race to see who gets where first. Investing in yourself by: ↳ Taking courses ↳ Seeking mentors ↳ Building new skills ↳ Being a lifelong learner ↳ Keeping current with your industry My weekly newsletter helps you stay on top of the latest career trends and opportunities. You can get it (with my guide to making networking less awkward) here: https://lnkd.in/eTaNznW5 Stay agile. Stay hungry. But don't be afraid to change course. Your dream career might not even exist yet. Have you made a career pivot? ♻️ Repost to help your network find the courage to pivot. 🔔 Follow Sarah Baker Andrus for daily content on modern careers.

Behind Every Skill Upgrade Is a Success Story Remember that colleague who seemed stuck in the same position for years? Then suddenly they got promoted, switched careers, or started their own business? Chances are, they invested in upgrading their skills. Every professional development journey starts with a simple decision: "I want to grow." Whether you're looking to advance in your current role, switch industries, or boost your team's performance, the right training makes all the difference. We've seen marketing assistants become digital strategists after mastering new tools. We've watched shy team members transform into confident presenters through communication workshops. We've helped entire departments streamline their processes and increase productivity. Your success story doesn't have to wait for the "perfect time." It starts when you take that first step toward learning something new. Whether it's leadership skills, technical expertise, or soft skills that make you stand out, investing in yourself always pays off. What skill would change your career trajectory? The answer to that question could be your next success story waiting to happen.

▌ Experience doesn’t automatically translate into impact anymore. That shift is exactly why I’m approaching my next role differently. Not from what I’ve done in the past, but from how I think about stepping into something new and creating momentum quickly. It’s not about proving experience. It’s about how quickly you can understand what actually matters, then act on it. That’s been a big focus for me lately. Not as a finished framework, but as a way of thinking about how I would ramp quickly in my next opportunity. It keeps coming back to three things: ◆ 1. Get to how the business actually runs, and make it a priority early Not the job description. Not assumptions from past roles, but how I would approach learning the reality quickly: → how work flows across teams → where friction or delays show up → where customer experience and internal perception don’t fully align Clarity early is usually what determines impact later. ◆ 2. Listen before trying to change anything There’s always pressure in new roles to move fast, but early clarity doesn’t usually come from action alone. It comes from listening: → customers → frontline teams → leadership Paying attention to where the stories don’t line up. That’s often where the most meaningful opportunities exist. ◆ 3. Focus on one meaningful win early Not a transformation. Not a roadmap. Not a big initiative. Just one improvement that actually changes how something works: → removes friction in a key process → fixes a broken step in the customer or employee journey → improves how work gets done in a visible way Small enough to execute quickly. Real enough that people feel it. ▌ I’m still actively in search, and this is how I’m thinking about what comes next. Not just what I’ve done in the past, but how I would approach the first 90 days in a way that creates clarity, trust, and momentum quickly. That's how I'm approaching what's next.

Sometimes, outgrowing a role isn’t about ego…it’s about evolution. One of the hardest decisions I recently made was letting go of a client relationship that no longer aligned with the kind of growth I want for myself as a social media marketing professional. I brought ideas to the table, saw opportunities for innovation, and genuinely wanted to help push the brand forward. But over time, I realised that creativity without execution slowly turns into stagnation. And as someone in my early 20s who’s deeply passionate about marketing, I know I can’t afford to stay in environments that no longer challenge or inspire me. This field is dynamic, ever-evolving, and full of opportunities to learn — and I want to be in spaces where ideas are welcomed, tested, and brought to life. Walking away wasn’t easy. There’s comfort in familiarity, in routine, in staying where things are “safe.” But growth often requires making uncomfortable choices and trusting that there’s more ahead for you than what you’re currently settling for. I’m learning that protecting your ambition is just as important as protecting your peace. Sometimes, the most powerful career move isn’t holding on — it’s having the courage to let go so you can make room for environments that help you expand, create, and thrive. Cheers to more career opportunities! 🫡

Nobody is coming to manage your career for you. This is the most useful thing anyone ever told me. Your manager is managing their own career. Your organisation is managing its own priorities. Your mentor, if you have one, is a gift, not a guarantee. The professionals who build careers they are proud of do one thing consistently: They treat their career like a project they are responsible for. Not like a path someone else laid out. Not like a reward for good performance. But as a deliberate, managed, actively reviewed project. Here is how to start: 1️⃣ Write down where you want to be in three years. Write out role, environment, income, and impact. 2️⃣ Identify the three gaps between where you are and where you want to be. Identify skills, relationships, and visibility. Pick the most important one and work on it this quarter. 3️⃣ Find one person who has done what you are trying to do. Not to ask them for a job. To understand what they know that you do not. 4️⃣ Review your progress every 90 days. Careers drift in 90-day increments. 5️⃣ Invest in yourself before you need to - the course, the coaching, the community. Do not wait for a crisis to start learning new things. Your career will be exactly as intentional as you make it. What is one thing you are doing next month to take ownership of your life? #YoungProfessionals #CareerGrowth #LeadershipDevelopment #AfricaRising #ProfessionalDevelopment

💡 There’s a strange moment in many careers that people don’t talk about enough. The moment when you’ve done many things… Worked across industries. Changed functions. Learned skills you never expected to learn. And suddenly you ask yourself: “Where do all these pieces actually fit?” For a while, I thought the answer was to choose one box. Creative. Strategy. Operations. Client management. Growth. But lately I’ve started seeing it differently. Maybe the value isn’t in choosing only one thing. Maybe the value is understanding the pattern behind everything you’ve done. In my case, I realized something: Across every role, I’ve always been doing the same thing in different ways: Turning ambiguity into clarity. Understanding people. Finding the insight behind behavior. Connecting ideas with execution. Helping teams move from complexity to action. And if you’re in that stage of your career where you’re wondering “Where do I fit?”… Maybe the better question is: “What problem have I actually been solving all along?” Careers are rarely linear. Sometimes they only make sense when you stop looking at titles and start looking at patterns. Still figuring it out. Still building. Still moving forward. 👉 Curious: what unexpected thread connects the different chapters of your career? #NonLinearCareer #CareerJourney #PersonalGrowth #SelfReflection

Careers don’t stall. They drift. And drift is dangerous… because it’s subtle. You’re busy. You’re productive. You’re delivering. But you’re not necessarily moving forward. No clear strategy. No intentional positioning. No defined next move. And over time… that drift becomes stagnation. Here’s what reclaiming control looks like: ✔ Get clear on your next-level vision ✔ Identify the gaps in perception—not just skill ✔ Start making visible, strategic moves Because your career is not something that just happens. It’s something you lead. 💬 Where might you be drifting right now? 🔗 Follow for more career strategy insights. --------------------------------------------------- I am Sheryl Brinkley and I Teach Mid-Career & Executive Women How to "Keep Their Head in the Game While Playing the Game" through building unshakeable confidence, reducing self-limiting mind chatter, and increasing power and presence for maximal impact in the spaces that they are in.🔥

Should I stay or should I go? These were Sophie’s words when she first reached out to me. It is indeed a frustrating place to be when you like your job and your company, and yet there are no more senior roles in sight. She scanned the org chart, had a few conversations with other Senior Managers. Nothing. No upward steps. Just lateral moves to other brands, categories, or markets. She felt like she was trapped in a loop she can’t escape. My reflection back to her: What if your career is moving in an upward spiral but not in a straight line? Before you jump, reflect on these three questions to challenge the feeling of being stuck: 👉 What new leadership-developing experiences did you gain in the past year? 👉 What did you learn last year that you didn’t know the year before? 👉 How many mistakes did you make (and grew from) that sharpened your skills and business acumen? If your answers are mostly “no” or “not really,” that’s a clear signal. It might be time to pursue something new, something more challenging. If your answers lean toward “yes” - even to two out of three - then maybe you’re not stuck. You’re just evolving in a less visible way. We live in a culture that rewards speed: fast promotions, fast titles, fast recognition. But short-term gains don’t always equal long-term success. If you choose to stay — make it a deliberate decision. Build your internal brand. Seek stretch assignments. Learn the game being played above your level. If you choose to go make sure you’re not just chasing titles. Choose growth, not just change. 📣 If you’re in a similar dilemma DM me ‘Next Move‘ to discuss how I can help you make your next move confidently. ➕Follow me Alex Montenegro for more insights to Take Control of your Marketing Career.