Pannie Ann O.’s Post

Why is free pitching still a thing in 2025? 🤦♂️ Agencies and freelancers pour hours into decks, ideas, and pitches… And too often, it ends with silence. - No credit. - No pay. - Not even a nod of acknowledgment. That’s not just frustrating, it’s disrespectful. Because ideation is work. And work deserves value. 🔥 Every unpaid pitch normalizes a broken system. It’s time clients and agencies adopt better frameworks: - Pay a pitch fee. - Give recognition and feedback. - Treat ideas as IP, not freebies. If you want to see this play out in real time, check out the latest episode from the micro series "Viral" (link shared below) by Jitesh Vasani. It follows the journey of creators, and in this one, you’ll feel the sting of the client phase firsthand. Should free pitching still be “part of the game”? https://lnkd.in/d4CefAq5

Got an interesting message today. Someone wanted me to edit 500 podcast reels for ₹40,000 😅 That’s ₹80 per reel — for something that takes hours of cutting, pacing, captioning, audio cleanup, and making sure retention stays high. It made me realize one thing again 🎬 Many people still think video editing is just trimming clips and adding text. But real editing is storytelling. It’s psychology, rhythm, emotion, and patience — not just buttons on software. If you’re an editor reading this, never undervalue your craft. If you’re a client reading this, remember: good editing doesn’t cost much — bad editing costs your audience. #videoediting #podcastediting #contentcreation #postproduction #creativeindustry #reelediting #respectcreatives

Recently, I worked on a project where the client only asked for a short teaser—under 80 seconds—with no references or direction. The raw file was 1 hour+ long, Zoom-style, with low video and audio quality (9.29 GB). I took this as a creative challenge. Using Premiere Pro and After Effects, I: Added J-cuts and well-timed pauses to keep the energy flowing Matched the music with pauses to build rhythm Created a smooth lead-in to the host’s intro Designed clean, well-aligned text Layered a professional voiceover for polish The teaser ended up looking like a fully produced podcast. The client was thrilled, and the recording was strong enough to repurpose into 7–10 reels—fueling an entire week of content. This project shows how good editing can turn raw, low-quality footage into something much bigger. With the right approach, a single long recording can deliver a week’s worth of engaging content across platforms. #VideoEditing #ContentCreation #PodcastEditing #PremierePro #AfterEffects #CreativeProcess #ContentStrategy #ReelsMarketing #Storytelling #LinkedInCreators

Editing podcast scripts for a media company taught me everything I shouldn’t do in a job. Not because of the actual work. (That was awesome.) But because I grossly underestimated how much I was able to contribute. → This past summer I started producing podcasts on American Jewish history. My main task: Edit the scripts of a top historian in the field. As a 22 year old fresh out of college with no work experience, I felt quite underqualified. Sure I had my suggestions about how to restructure the story and emphasize different points. But who was I to critique someone who had published 5 books in 15 years? So I stuck to minor copy edits and inserting commas. Until a friend was pretty blunt with me “No one wants an editor who’s gonna be a pushover.” And he’s right. But not just about podcast editing. ➤ Companies don’t want their talented new hire to “ease” into things. They don’t want someone who gives it a few weeks before speaking up in a meeting. And they don’t want someone who views it as “out of place” to promote a different idea for their first project. They want someone who’s gonna show up and make fireworks. Someone who’s gonna passionately argue that the current structure of the podcast doesn’t speak to the audience as best as it could. Someone who’s gonna insist that a presentation is capable of having a better hook. And most importantly → someone who’s gonna bring that talent and fire on the first day. ➤ True, starting a new job means learning how things are done in the field. And agreed, taking those cautious steps on the first day will make you a solid entry-level employee. But that’s all it’ll do. Because real respect is earned by confidently speaking up about what you believe in. Through advocating for the visions that you have. And saying something when you disagree. Because it’s not just about making yourself a good employee in the eyes of your boss. It’s about making yourself the guy your boss turns to in creative moments. That’s respect. And you’ll see. While everyone else is busy easing into things, you’ll already be halfway to the top. Making waves. Really big waves.

🎬 Our latest episode of #Snapshot is live! This episode features Fabrizio Bozzetti, who shed light on the realities of working in the European film industry, from the emotional cost of spending years on a script that may never be made, to the million-dollar question of what makes a screenplay “good,” and why sometimes that still isn’t enough. Thank you for such an eye-opening conversation that truly speaks to the real experiences of filmmakers and creatives. A huge shoutout to our incredible producer, Riccardo Trentuno, for his dedication and hard work in making this podcast possible. Listen now on Spotify & Apple Podcasts: https://lnkd.in/dPEydmaM Watch the full episode on YouTube (with English subtitles): https://lnkd.in/d4_mE33h #CambridgeChronicles #FabrizioBozzetti #Podcast #FilmIndustry #Filmmaking #EuropeanCinema #Screenwriting #CreativeConversation

Spent way too long thinking about why some VCs are great at content. Not always about effort or budget... More about content-fit. Some partners love writing 8,000-word memos. Others would rather record quick takes on their phone. Some build playbooks for portfolio companies. Others want to be on every podcast. None of these is "better." But forcing someone into the wrong format guarantees mediocre results. Made a framework to help GPs (platform teams) diagnose fit: Four types: → Analysts write deep, structured insights for serious readers → Broadcasters share big ideas publicly to shape the narrative → Operators turn real-world experience into tools founders can use → Drivers move fast, test formats, and create energy Your job isn't to make everyone do the same content. It's to figure out where you/your partners naturally excel and build infrastructure around that. the full breakdown is here... https://lnkd.in/e_MjdfQF (highlighted ppl whose content I frequently see or follow - these are examples of what's possible when you match format to natural inclination - tried to mix fund sizes)

Fam, we are proud to announce that Season 1 of Works~N~Progress® is now complete!!! Over six powerful episodes, Monice explored powerful stories with writers, filmmakers, and creatives. And this month, our Season 1 finale turns the spotlight on Monice herself, as she is interviewed by Joy DeMichelle. Tune in to enjoy: 💥 Monice's journey as a writer and filmmaker 💡 Her theories on storytelling, ❤️ And her tips on sustaining a creative life. Start with this clip where she shares the reason why she champions storytellers. THEN… 👀 WATCH the full episode: https://lnkd.in/g-y22ey2 🎧 LISTEN to the full episode: https://shorturl.at/Lczcu 💡READ her episode testimonie: https://lnkd.in/ggybVr54 Also ALL SIX of our powerful episodes with amazing storytellers are now LIVE on YouTube. So if you missed any, binge them all now and get inspired! #WorksNProgress #WNP #MoniceMitchellSimms #JoyDeMichelle #Screenwriting #TVWriting #Multigenrewriter #Podcuseries #podcast #writers #storytelling #storytellers

The Strategic Imperative: Editing with Thematic Depth in Podcast Short-Form. When distilling powerful narratives, such as Trevor Noah's conversation with Jay Shetty on his early experiences with culture, identity, and racism, the editor's role transcends technical cuts. It becomes about understanding and amplifying the core theme. My approach is built on this principle: 1. Music as Emotional & Thematic Undercurrent: The right soundtrack doesn't just fill space; it evokes the emotion and context of the speaker's story. For a discussion on identity and cultural struggle, the music must resonate with nuance and respect, guiding the viewer's emotional journey without overpowering the message. 2. Iconography & Graphics for Conceptual Clarity: Complex topics benefit from clear visual aids. Strategic use of icons or text overlays can quickly communicate cultural contexts or key concepts that might otherwise require lengthy explanations, making the 1-minute clip self-contained and impactful. 3. The Art of the Complete Micro-Story: Condensing a nuanced, personal narrative into a 60-second digestible piece is a significant challenge. My goal is to craft a beginning, middle, and end within that minute, ensuring the core message and emotional arc are fully conveyed, leaving the viewer informed and moved. This depth of thematic understanding in editing elevates a simple clip into a compelling piece of content that builds audience trust and engagement. If your podcast aims for impact beyond just views, let's discuss how strategic editing can serve your message. #PodcastIndustry #ContentMarketing #VideoEditor #CulturalIdentity #Storytelling #JayShetty #TrevorNoah

If you feel like you “suck at marketing,” you probably don’t. 👀 In this episode, I make the case that most writers (and founder-writers) have a sales messaging problem, not a marketing problem—and I unpack the deeper story that keeps you stuck: the starving artist narrative. Here’s what we cover: How “my marketing isn’t working” often means “my message isn’t selling.” The real block: fear of selling, not lack of platforms or posts. How the starving-artist narrative sneaks into your pricing and positioning. Everyday examples of that narrative in media—and why it’s so seductive. Why rejecting that script is step one to consistent revenue. How expanders (living or dead) rewire what you believe is possible. A simple first move: pick a platform, fix the message, and sell clearly. If you’re ready to stop hiding behind “more content” and start saying the right thing, this one is tough-love with a compass. Listen to The Writer's Round on Apple, Spotify, or follow us on Substack >>> thewritersround.com

🎥 I just made a quick video on ordering video podcast production from an offline studio VS. a post-production agency (like ours)... See it below. Main takeaways 👇 ➡️ A holistic view and real understanding of the brand actually matter. ➡️ Smart visual aids -- brand art, researched inserts, subtle touches — take time that studios usually don’t have. ➡️ Presenting the guest in the best possible light is impossible without deep research. ➡️ Not knowing how YouTube works, which clips LinkedIn favors, etc. -- that’s a no-brainer reason why post-production shouldn’t be treated like “just editing.” But hey - for some people it's the way to go. It's just the fast and easy method, though not one that screams QUALITY AND CARE about what you're trying to build. 💡