ObserveNow’s Post

AI is powerful, but trust will always be the currency in marketing. In an era where AI can generate content in seconds, buyers still rely on authentic human voices and trusted networks to make decisions. A recent study shows that 82% of Indian B2B marketers believe trust is key in the AI era. Key insights from the research: 1. Network Influence: Over 80% of B2B buyers rely on professional networks to evaluate brands. Peer recommendations matter more than automated content. 2. Generational Shift: Millennials and Gen Z now make up 71% of B2B buyers, with 83% saying AI cannot replace insights from trusted colleagues. 3. Strategic Investment: 86% of marketers are investing more in community driven content, collaborating with creators, employees, and subject matter experts to foster trust. 4. Engagement Over Broadcasting: 88% of marketing leaders find effective brand moments come from initiating conversations rather than just broadcasting content. AI can boost efficiency, but authenticity and trust remain irreplaceable. Marketers who balance AI with genuine human connection will lead in building meaningful B2B relationships. Do you think AI can ever fully replace the human touch in marketing, or is trust always going to be the differentiator? Source: https://lnkd.in/dYANDvc2 [AI in B2B marketing, trust in marketing, human connection, B2B buyer behavior, marketing insights India, AI vs human touch, community-driven marketing, marketing strategy, professional networks, millennials and Gen Z buyers]

🤖 How AI Tools Can Help Mira Road East Businesses Grow Faster Running a small business in Mira Road East can be challenging — but AI tools are making things easier. You don’t need to be a tech expert to benefit. Even the simplest tools can save time and boost growth. 🔹 ChatGPT – Helps you draft social media captions, emails, and product descriptions in minutes. 🔹 Canva AI – Create professional graphics and ad creatives without hiring a designer. 🔹 Grammarly – Polishes your communication so every customer interaction looks professional. 🔹 Google Analytics AI Insights – Shows which marketing efforts bring the best results. When businesses use AI effectively, they save hours of manual work, improve customer communication, and stay ahead of competitors. The goal isn’t replacing human effort — it��s making your team more productive. #EaseAdo #EaseAdoDigital #MiraRoadMumbai #AITools #BusinessGrowth #DigitalMarketing #SmallBusinessTips #Productivity #OnlineMarketing #MumbaiBusiness

🚦 Why ChatGPT Traffic Isn’t Converting — And What We Can Do About It In the age of AI-powered discovery, many websites are seeing a surge in traffic from ChatGPT and other LLMs. It’s exciting — but also puzzling. Because while impressions are up, conversions often aren’t. Here’s what I’ve observed 👇 🔍 Intent mismatch ChatGPT users often seek quick answers, not products or services. They might visit your site for a snippet of info, not to buy or inquire. 🧠 Zero-click behavior AI summaries reduce the need to explore further. If your value proposition isn’t compelling enough to pull them in, they’ll bounce. 📉 Thin content or poor UX If your landing pages aren’t optimized for clarity, trust, and engagement, even curious visitors won’t stick around. 💡 No clear CTA for AI visitors Most sites aren’t adapting their funnels for AI-referred traffic. What if your page greeted ChatGPT users with tailored CTAs or interactive elements? As an SEO strategist, I believe this is a wake-up call: We must evolve from ranking for keywords to engaging AI-driven audiences. ✅ Schema-rich content ✅ Conversational CTAs ✅ Trust signals above the fold ✅ Fast, mobile-first experiences ✅ AI-aware funnel design Let’s stop chasing traffic and start designing for conversion in the age of AI. Have you seen ChatGPT traffic on your site? Is it converting? Let’s discuss 👇 #SEO #AEO #DigitalMarketing #ChatGPT #ConversionOptimization #AItraffic #ContentStrategy #MarketingLeadership

Questions are replacing keywords in B2B (re)search.   Its fascinating how AI is rewriting the rules of information discovery and brand visibility.   For years, SEO worked because users typed short keywords and phrases, search engines understood them, and we had reliable data showing which queries mattered most.   Now users are typing full length questions, sometime hundreds of words long, into LLMs and search engines.   Queries are being enriched with additional context, memory from previous chats, and personal details that make each query unique.   The result is that individual queries are becoming so specific and nuanced that volume on any single one is effectively 1.   In addition, brand visibility is significantly reduced within informational responses. Meaning the opportunity to create brand awareness and mental availability is increasingly concentrated on highly nuanced commercial queries.   What does this mean practically?   The keyword volume data we've relied on for years can't show us the direction to go in for AEO visibility and results.   To succeed with AEO you need to deeply understand your buyer, to understand the questions they will ask their AI engines, and create content that serves them both, in a way that confers benefit to your brand.   Some things we're seeing develop potential in the AI era:   - New monitoring tools giving you the ability to measure visibility in attractive proto-queries over time - Using AI to synthesise your buyer to support the generation of relevant queries - Niche commercial content moving the needle on specific questions - AI-powered content creation helping to match scale to diversity - Brand marketing and website CRO become OP as search traffic compresses

Content has always been the name of the game, but with AI accelerating production, it’s no longer a nice-to-have, it’s a must. Search is changing fast. SEO and PPC are no longer separate strategies. As search engines evolve into conversational platforms, your paid and organic efforts need to work together to boost visibility, intent alignment, and authority. My take: If you aren’t learning how to create content at scale, you’re already behind. - Start by using AI to help you produce a few blogs per week. Post them consistently. - Then, learn how to use automation to handle the repetitive parts of content creation and posting. - Use paid search to accelerate learning—look at what people are searching for, what converts, and where your highest-value keywords are. - Take that data and turn it into SEO-focused content. As you begin ranking and converting organically, pull back spend on paid search and move your focus to the next best keyword. The work is never done. Even with AI boosting productivity faster than any other industrial revolution, the brands that win will be the ones that keep learning, testing, and improving every single week. I’m Dustin Trout. Follow for B2B advertising insights that help you grow faster in the AI era. #b2b #b2bmarketing

You'd think people at an AI marketing workshop would want to see the AI tricks. That's not my experience. People show up for the AI. What they actually engage with is the strategic thinking and the stay for surprising (to some) psychological reasons. I run through real scenarios in my business - positioning, pricing, client strategy - showing how my AI CMO works with me on decisions that actually matter. Several people at this morning's workshop already have AI CMOs because they've taken my course Make ChatGPT Your CMO. One of them told the group that she loved working with an AI advisor on her marketing because it bypassed the shame and judgement she'd felt when it came to her marketing and getting advice. That clearly hit a nerve because someone from the workshop bought the course minutes later and wrote in the welcome survey: "I started hating my business, as I really struggle with the marketing part. Having shame-free support sounds amazing." Guilt and shame came up all the time when I researched the course. Business owners feel guilty that they're not doing enough marketing or they're not doing the right marketing. When they seek marketing information and advice, it often comes wrapped in shame. You should be doing this. Why aren't you doing that yet? Everyone else figured this out already. Your AI CMO doesn't give a fuck what you should have done. It works with what you're actually doing and makes it strategically better. That's the difference between tactical advice (which judges your current state) and strategic partnership (which starts from your actual situation and builds from there). There's a lesson in there about B2B marketing. If I didn't know that B2B marketing is as much about people as B2C marketing, I'd be marketing an AI CMO on all its "rational" benefits — expertise, time saving, increased conversions. And I'd be missing the part of the picture that's human, the part about how we feel and how we really buy, even for our businesses. Also worth noting that my AI CMO knew all about the shame and guilt in the target market when I worked with it on the market research for the course.

𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝗲𝗻𝗼𝘂𝗴𝗵 𝗶𝗻 𝟮𝟬𝟮𝟱 Your next customer might never Google your brand. After 15 years in SEO, I've seen countless shifts: Panda, Penguin, Mobile-first, Voice search. This one feels different. Buyers are now discovering, evaluating, and choosing products inside AI-powered platforms like ChatGPT, Perplexity, and Gemini. Here's what the data shows: • 25% of discovery journeys now start in AI-powered conversations • 64% of CMOs can't track how often their brand is mentioned in AI answers • Over 60% of user journeys conclude with AI "zero-click" answers before a website visit ▶️ 𝗪𝗵𝘆 𝗥𝗮𝗻𝗸𝗶𝗻𝗴𝘀 𝗗𝗼𝗻'𝘁 𝗧𝗲𝗹𝗹 𝘁𝗵𝗲 𝗪𝗵𝗼𝗹𝗲 𝗦𝘁𝗼𝗿𝘆 Traditional SEO tools show where you rank but they don't reveal whether AI platforms recommend your brand. If you're not cited in AI answers, you're invisible while competitors control the buyer journey without you knowing. ▶️ 𝗖𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗔𝗜 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗖𝗼𝗱𝗲 Meridian is built specifically for the AI-native era of discovery. They have: ▶️ 𝗔𝗜 𝗠𝗲𝗻𝘁𝗶𝗼𝗻 & 𝗖𝗶𝘁𝗮𝘁𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴  Measure how often your brand is recommended across ChatGPT, Perplexity, and Gemini. ▶️ 𝗦𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁 & 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 Understand how and where you're cited compared to competitors. ▶️ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗚𝗮𝗽 & 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗙𝗶𝘅𝗲𝘀  Get actionable insights to optimize content and improve AI-readability. ▶️ 𝗦𝗞𝗨-𝗟𝗲𝘃𝗲𝗹 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆  Monitor how products are recommended in AI-powered shopping queries. The future of SEO isn't just about clicks, it's about owning your share of voice in AI-powered discovery. Want to see where you rank in AI search? Drop "MERIDIAN" for your free visibility assessment. Or check them out here: https://trymeridian.com/ Excited to collaborate with Meridian and explore how AI-first strategies can reshape the way brands grow.

In Case You Missed It!! TechConnex Peer Groups this week.. Marketing Peer Group  Facilitated by: Aditya Gupta, Digital Marketing Specialist LLMs and SEO SEO and Blog Strategy: Traditional SEO, user experience, and relevance-driven content are crucial; blog content focused on high-value queries increase traffic year-over-year. Reputation Management: AI can amplify negative reviews and misinformation, making transparent, active monitoring critical. Strategic AI Use: AI should support business goals rather than replace human strategy; a clear vision ensures effective AI implementation. AI Adoption in Marketing: AI tools like ChatGPT are being used to generate content at scale, personalize marketing campaigns, and analyze data efficiently. Content Optimization Tools: Tools like Canva, Google AI Max, and Google’s Notebook LLM improve content creation, campaign efficiency, lead generation, and cost reduction. KEY: AI doesn’t replace the need for human judgment—it amplifies it. Businesses that combine AI efficiency with human oversight, credibility, and relevance will outperform those relying solely on technology. Women in Tech Peer Group Recognizing and Owning Your Value Facilitated by: @Lori O'Grady, valueSTK Individuals often undervalue their own strengths, assuming their skills are common or focusing too much on areas of improvement. Unique expertise, even in niche areas, is often overlooked but can be highly valuable. Recognizing and communicating personal strengths can directly impact career growth and opportunities. Tracking and consciously applying personal “superpowers” strengthens confidence and diminishes self-doubt. Perfectionist tendencies can make it harder to recognize and articulate personal value. KEY: Your unique combination of skills and experiences is your competitive advantage—invest time in identifying, naming, and showcasing your superpowers, because no one else can offer what you do in the way you do it. Spread the News - Refer Your Friends Not a Member? Join over 100 member organizations and learn from the collective wisdom of your Peers. https://lnkd.in/d2UTvesx

Search has evolved beyond words. 🧠✨ With a 65% YoY growth in visual and multimodal searches, people no longer type — they snap, click, and discover what they want in seconds. For brands and businesses, this shift means one thing- Your visuals are your new SEO. Optimized images + smart metadata = maximum visibility in the AI-driven era. #VisualSearch #AI #Galambo #Digitalfirst #ComputerVision #technology #innovation #ArtificialIntelligence #ImageRecognition #SmartSearch #TechTrends #VisualIntelligence #Ecommerce #B2B #B2C

Let's talk AI Search! Is it going to replace SEO? Of course, it's not going to replace it fully, but certainly in the next 12 to 18 months it's going to have a massive impact on traditional organic search and, the way that you are focussed on SEO will also change. SEO agencies out there will have to make amendments and adjustments, even if they're not ready to admit that today. At Cntent we have built and deployed a full AI search system inside our platform that works alongside and complements our full SEO tracking system for organic reach as part of your content strategy. Have a look at the video below and see how you can manage your AI search presence. Live today! #AISearch #SEOisDead #SEO #Content #Founders #Tech #B2B #SaaS