A note on marketing: Since childhood, I've been reading Robb Report. Almost as much as the articles, I carefully examine all of the advertisements for inspiration in my own personal work as my private clientele aligns with the magazine's readership. This month I noticed something interesting: A bright red page with lots of text that is littered with Em dashes. If you keep up with AI, you know why I'm bringing this up. Notoriously, ChatGPT written content is easily recognized by use of Em dashes. Now, I've been using these in my writing long before ChatGPT existed, but I've consciously stopped as I don't want to give the wrong impression. It's surprising to me that a service such as the one being advertised here, would print an ad in such a publication, that is literally covered in these symbols. Was this ad written by AI? Maybe, or maybe not. But, their presence immediately raises the question and, in my opinion, dilutes the entire message of the service. Right off the bat I am less interested in the company and more curious about whether they were too lazy to write this themselves. Another note: There are blatant typos as well. "Health living" rather than "healthy living" for example. If they can't pay attention to detail in an advertisement, why does the reader think they'll do so when providing a premium service? When you're marketing a product, service, or most of all...YOURSELF, it is absolutely key to be vigilant about each small individual detail. It's not always what you intend to project that gets heard, seen, or read...but the lens through which it lands with the recipient. Both must be equally considered and tailored to.
Marketing Lessons from the Robb Report: AI-generated content and attention to detail
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If you’re still writing every email campaign, social caption, and landing page yourself, you’re basically doing a full-time marketer’s job on top of your actual role. Inside DIY AI: Marketing GPT, you’ll build a custom Marketing Manager GPT inside ChatGPT that already knows your brand voice, offers, and ideal clients—so it can draft campaigns, copy, and content in minutes, not late-night marathons. Want to see how it works and what’s included? https://lnkd.in/gATndm77
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at this point, i'm convinced marketing agencies are falling into two buckets: 1️⃣ those implementing full AI content systems in order to make a quick buck 💸 by replacing human-made content with AI slop and praying to the gods above the client doesn't notice. 2️⃣ those of us with some actual morals and values who care about the work, the output, and the human perspective needed to build trust and connections, and are using AI with intention. Just Be Social isn't a social media agency interested in producing AI slop. that has always been very important to me, and every day it's becoming even more evident that i'm making the right choice as we witness this market split in real time. because even if an agency has customized an entire AI content system from scratch, IT'S STILL A MACHINE. 🤖 it has... zero nuance. zero concept of sarcasm. zero human experience. zero human emotion. zero motivation to get things correct. zero qualifications, other than it can do things fast, quick, and in a hurry. so listen cowboy 🤠, if your brand or business just wants things churned out quickly because you equate video reach with sales, then by all means, go find one of those agencies. but if you want your social media marketing to resonate with your audience, actually drive business growth, and stand out among all the OBVIOUS AI slop, then let's chat! because over here, we're not using AI as an end-to-end solution. we're using AI carefully, thoughtfully, and NEVER as a final product solution. ---- Hi! 👋🏼 i'm Jen, and AI-first agencies drive me up the wall. if you feel the same, then we need to be working together!
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The 2026 marketing shift is moving away from "more content" toward "more trust." According to Gartner, only 15% of CEOs believe their marketing leaders are actually AI-savvy right now. Most are still using AI as a high-speed treadmill for "AI slop," generic blogs and LinkedIn posts that nobody actually reads. The real reason why your marketing is stalling? You’re trying to win an algorithm game that has already changed. In 2026, the environment has shifted from Discovery to Validation. With Forrester predicting that ungoverned GenAI will cause over $10 billion in lost enterprise value this year, buyers are terrified of being lied to by a bot. They aren't looking for a "treasure trove of information" (which is usually just AI-generated noise). They’re looking for three things: Human Proof: Real trials, case studies with proper nouns, and actual outcomes. Agentic Search: AI agents are now the gatekeepers. If your brand doesn't show up as a "trust signal" in ChatGPT or Google’s AI Overviews, you’re invisible. Strategic Substance: Moving from "campaigns" to "systems." If you actually want to stay relevant, stop asking your team for "5 posts a week." Start asking how you’re validating your claims to a skeptical B2B buyer who has seen 100 AI-generated pitch decks today. We’re moving into a "hard hat" era of marketing. It’s less about the flair and more about the infrastructure. Are you still measuring success by "clicks," or are you looking at how AI agents are summarizing your brand? Let me know if you want the checklist I use to audit for "AI Slop" before we hit publish.
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What happens when every company can sound clear, polished, and credible -instantly? AI is raising the baseline for marketing. But from the buyer’s side, much of it now feels… interchangeable. Not wrong. Just not quite grounded. So the challenge is shifting. It’s no longer about saying things well. It’s about helping someone feel confident enough to act. I wrote a short piece exploring this shift and what it means for marketing. https://lnkd.in/gtrFvaaM #marketing #AIchangesthings
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For decades, marketing operated in a clear funnel. Now, it's taken on a completely new shape: And most marketers have yet to respond accordingly. Some might call it a network, others a web. But the point is that it's more complex, with far more touchpoints. And most businesses are only showing up at one or two touchpoints. Therefore missing out on huge opportunities for visibility. This is what marketing actually involves in 2026... ☑️ Google Search What to do: - Target conversational queries, rather than short-tail keywords. - Strengthen your E-E-A-T signals by adding and updating content regularly. - Answer questions directly in the first paragraph to capture featured snippet positions. ☑️ AI Search (ChatGPT, Perplexity, Gemini, Claude) What to do: - Structure your content with clear definitions, FAQ sections, and schema markup. - Write in natural language that answers specific questions. - Get mentioned on third-party sites, forums, and trusted publications. ☑️ Social Search (LinkedIn, Instagram, TikTok, X) What to do: - Participate in genuine conversations in your niche. - Share original educational content that get saved and reshared. - Publish consistently so the algorithm associates your profile with your topic. ☑️ Video Search (YouTube, TikTok) What to do: - Write video titles as questions people actually ask. - Add full transcripts to every video so AI crawlers can parse the content. - Create short summaries of longer content and publish them as Shorts or Reels. ☑️ Community & Trust Platforms (Reddit, Quora, G2, Trustpilot) What to do: - Seed value-driven answers on Reddit threads relevant to your category. - Encourage customers to leave detailed reviews that mention specific use cases. - Monitor and respond to mentions so AI platforms see active brand engagement. ☑️ Traditional Search (Bing) What to do: - Don't ignore Bing. ChatGPT pulls heavily from Bing's index. - Optimise for Bing with clean structure, fast load times, schema markup. - The brands that do are showing up in ChatGPT results their competitors aren't. ☑️ Voice Search (Siri, Alexa, Google Assistant) What to do: - Write in natural, conversational language that mirrors how people speak. - Answer "near me" and "best for" queries explicitly in your content. - Format key pages as direct question-and-answer pairs. Credit: Chris Donnelly
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"Just posting" a video on social media without understanding platform-specific algorithms often fails because social media requires active engagement and targeted content, not just presence.
For decades, marketing operated in a clear funnel. Now, it's taken on a completely new shape: And most marketers have yet to respond accordingly. Some might call it a network, others a web. But the point is that it's more complex, with far more touchpoints. And most businesses are only showing up at one or two touchpoints. Therefore missing out on huge opportunities for visibility. This is what marketing actually involves in 2026... ☑️ Google Search What to do: - Target conversational queries, rather than short-tail keywords. - Strengthen your E-E-A-T signals by adding and updating content regularly. - Answer questions directly in the first paragraph to capture featured snippet positions. ☑️ AI Search (ChatGPT, Perplexity, Gemini, Claude) What to do: - Structure your content with clear definitions, FAQ sections, and schema markup. - Write in natural language that answers specific questions. - Get mentioned on third-party sites, forums, and trusted publications. ☑️ Social Search (LinkedIn, Instagram, TikTok, X) What to do: - Participate in genuine conversations in your niche. - Share original educational content that get saved and reshared. - Publish consistently so the algorithm associates your profile with your topic. ☑️ Video Search (YouTube, TikTok) What to do: - Write video titles as questions people actually ask. - Add full transcripts to every video so AI crawlers can parse the content. - Create short summaries of longer content and publish them as Shorts or Reels. ☑️ Community & Trust Platforms (Reddit, Quora, G2, Trustpilot) What to do: - Seed value-driven answers on Reddit threads relevant to your category. - Encourage customers to leave detailed reviews that mention specific use cases. - Monitor and respond to mentions so AI platforms see active brand engagement. ☑️ Traditional Search (Bing) What to do: - Don't ignore Bing. ChatGPT pulls heavily from Bing's index. - Optimise for Bing with clean structure, fast load times, schema markup. - The brands that do are showing up in ChatGPT results their competitors aren't. ☑️ Voice Search (Siri, Alexa, Google Assistant) What to do: - Write in natural, conversational language that mirrors how people speak. - Answer "near me" and "best for" queries explicitly in your content. - Format key pages as direct question-and-answer pairs. Credit: Chris Donnelly
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no one will teach you this until you live and experience the transformation! thank you for sharing! the funnel method doesn't work on it's own again
For decades, marketing operated in a clear funnel. Now, it's taken on a completely new shape: And most marketers have yet to respond accordingly. Some might call it a network, others a web. But the point is that it's more complex, with far more touchpoints. And most businesses are only showing up at one or two touchpoints. Therefore missing out on huge opportunities for visibility. This is what marketing actually involves in 2026... ☑️ Google Search What to do: - Target conversational queries, rather than short-tail keywords. - Strengthen your E-E-A-T signals by adding and updating content regularly. - Answer questions directly in the first paragraph to capture featured snippet positions. ☑️ AI Search (ChatGPT, Perplexity, Gemini, Claude) What to do: - Structure your content with clear definitions, FAQ sections, and schema markup. - Write in natural language that answers specific questions. - Get mentioned on third-party sites, forums, and trusted publications. ☑️ Social Search (LinkedIn, Instagram, TikTok, X) What to do: - Participate in genuine conversations in your niche. - Share original educational content that get saved and reshared. - Publish consistently so the algorithm associates your profile with your topic. ☑️ Video Search (YouTube, TikTok) What to do: - Write video titles as questions people actually ask. - Add full transcripts to every video so AI crawlers can parse the content. - Create short summaries of longer content and publish them as Shorts or Reels. ☑️ Community & Trust Platforms (Reddit, Quora, G2, Trustpilot) What to do: - Seed value-driven answers on Reddit threads relevant to your category. - Encourage customers to leave detailed reviews that mention specific use cases. - Monitor and respond to mentions so AI platforms see active brand engagement. ☑️ Traditional Search (Bing) What to do: - Don't ignore Bing. ChatGPT pulls heavily from Bing's index. - Optimise for Bing with clean structure, fast load times, schema markup. - The brands that do are showing up in ChatGPT results their competitors aren't. ☑️ Voice Search (Siri, Alexa, Google Assistant) What to do: - Write in natural, conversational language that mirrors how people speak. - Answer "near me" and "best for" queries explicitly in your content. - Format key pages as direct question-and-answer pairs. Credit: Chris Donnelly
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I think lobbying is something we often miss when teaching about marketing or guiding our colleagues. I feel lobbying is a critical thing to do in 2026.
For decades, marketing operated in a clear funnel. Now, it's taken on a completely new shape: And most marketers have yet to respond accordingly. Some might call it a network, others a web. But the point is that it's more complex, with far more touchpoints. And most businesses are only showing up at one or two touchpoints. Therefore missing out on huge opportunities for visibility. This is what marketing actually involves in 2026... ☑️ Google Search What to do: - Target conversational queries, rather than short-tail keywords. - Strengthen your E-E-A-T signals by adding and updating content regularly. - Answer questions directly in the first paragraph to capture featured snippet positions. ☑️ AI Search (ChatGPT, Perplexity, Gemini, Claude) What to do: - Structure your content with clear definitions, FAQ sections, and schema markup. - Write in natural language that answers specific questions. - Get mentioned on third-party sites, forums, and trusted publications. ☑️ Social Search (LinkedIn, Instagram, TikTok, X) What to do: - Participate in genuine conversations in your niche. - Share original educational content that get saved and reshared. - Publish consistently so the algorithm associates your profile with your topic. ☑️ Video Search (YouTube, TikTok) What to do: - Write video titles as questions people actually ask. - Add full transcripts to every video so AI crawlers can parse the content. - Create short summaries of longer content and publish them as Shorts or Reels. ☑️ Community & Trust Platforms (Reddit, Quora, G2, Trustpilot) What to do: - Seed value-driven answers on Reddit threads relevant to your category. - Encourage customers to leave detailed reviews that mention specific use cases. - Monitor and respond to mentions so AI platforms see active brand engagement. ☑️ Traditional Search (Bing) What to do: - Don't ignore Bing. ChatGPT pulls heavily from Bing's index. - Optimise for Bing with clean structure, fast load times, schema markup. - The brands that do are showing up in ChatGPT results their competitors aren't. ☑️ Voice Search (Siri, Alexa, Google Assistant) What to do: - Write in natural, conversational language that mirrors how people speak. - Answer "near me" and "best for" queries explicitly in your content. - Format key pages as direct question-and-answer pairs. Credit: Chris Donnelly
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Customers are smarter than ever when it comes to shopping. It’s no longer 2-3 touch points that bring them in. Marketing requires being seen and being consistent.
For decades, marketing operated in a clear funnel. Now, it's taken on a completely new shape: And most marketers have yet to respond accordingly. Some might call it a network, others a web. But the point is that it's more complex, with far more touchpoints. And most businesses are only showing up at one or two touchpoints. Therefore missing out on huge opportunities for visibility. This is what marketing actually involves in 2026... ☑️ Google Search What to do: - Target conversational queries, rather than short-tail keywords. - Strengthen your E-E-A-T signals by adding and updating content regularly. - Answer questions directly in the first paragraph to capture featured snippet positions. ☑️ AI Search (ChatGPT, Perplexity, Gemini, Claude) What to do: - Structure your content with clear definitions, FAQ sections, and schema markup. - Write in natural language that answers specific questions. - Get mentioned on third-party sites, forums, and trusted publications. ☑️ Social Search (LinkedIn, Instagram, TikTok, X) What to do: - Participate in genuine conversations in your niche. - Share original educational content that get saved and reshared. - Publish consistently so the algorithm associates your profile with your topic. ☑️ Video Search (YouTube, TikTok) What to do: - Write video titles as questions people actually ask. - Add full transcripts to every video so AI crawlers can parse the content. - Create short summaries of longer content and publish them as Shorts or Reels. ☑️ Community & Trust Platforms (Reddit, Quora, G2, Trustpilot) What to do: - Seed value-driven answers on Reddit threads relevant to your category. - Encourage customers to leave detailed reviews that mention specific use cases. - Monitor and respond to mentions so AI platforms see active brand engagement. ☑️ Traditional Search (Bing) What to do: - Don't ignore Bing. ChatGPT pulls heavily from Bing's index. - Optimise for Bing with clean structure, fast load times, schema markup. - The brands that do are showing up in ChatGPT results their competitors aren't. ☑️ Voice Search (Siri, Alexa, Google Assistant) What to do: - Write in natural, conversational language that mirrors how people speak. - Answer "near me" and "best for" queries explicitly in your content. - Format key pages as direct question-and-answer pairs. Credit: Chris Donnelly
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Are you feeling this shift right now? For a long time, marketing and fundraising followed a fairly predictable playbook. Clear funnels. Defined channels. Measurable steps. But today? It’s a lot less linear. Customers and donors are everywhere, attention is fragmented, and the journey to engagement looks different for every person. Which means our approach has to change, too. Less control. More adaptability. Less forcing the journey. More meeting people where they are. It’s a challenging shift…but also an opportunity to connect more authentically and build real relationships. 💭 How are you adapting your approach to better engage your audience right now? #MarketingThatFlourishes #NonprofitMarketing #AIMarketing #DonorEngagement
For decades, marketing operated in a clear funnel. Now, it's taken on a completely new shape: And most marketers have yet to respond accordingly. Some might call it a network, others a web. But the point is that it's more complex, with far more touchpoints. And most businesses are only showing up at one or two touchpoints. Therefore missing out on huge opportunities for visibility. This is what marketing actually involves in 2026... ☑️ Google Search What to do: - Target conversational queries, rather than short-tail keywords. - Strengthen your E-E-A-T signals by adding and updating content regularly. - Answer questions directly in the first paragraph to capture featured snippet positions. ☑️ AI Search (ChatGPT, Perplexity, Gemini, Claude) What to do: - Structure your content with clear definitions, FAQ sections, and schema markup. - Write in natural language that answers specific questions. - Get mentioned on third-party sites, forums, and trusted publications. ☑️ Social Search (LinkedIn, Instagram, TikTok, X) What to do: - Participate in genuine conversations in your niche. - Share original educational content that get saved and reshared. - Publish consistently so the algorithm associates your profile with your topic. ☑️ Video Search (YouTube, TikTok) What to do: - Write video titles as questions people actually ask. - Add full transcripts to every video so AI crawlers can parse the content. - Create short summaries of longer content and publish them as Shorts or Reels. ☑️ Community & Trust Platforms (Reddit, Quora, G2, Trustpilot) What to do: - Seed value-driven answers on Reddit threads relevant to your category. - Encourage customers to leave detailed reviews that mention specific use cases. - Monitor and respond to mentions so AI platforms see active brand engagement. ☑️ Traditional Search (Bing) What to do: - Don't ignore Bing. ChatGPT pulls heavily from Bing's index. - Optimise for Bing with clean structure, fast load times, schema markup. - The brands that do are showing up in ChatGPT results their competitors aren't. ☑️ Voice Search (Siri, Alexa, Google Assistant) What to do: - Write in natural, conversational language that mirrors how people speak. - Answer "near me" and "best for" queries explicitly in your content. - Format key pages as direct question-and-answer pairs. Credit: Chris Donnelly
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