Marketer Tips

the BEST marketing creates this feeling in someone: "wow this answered all my questions" "i can actually do this" "this person knows what they're talking about" if ur marketing doesnt do this... FIX IT Credit: nickrgrs on Twitter/X

We often search for the “perfect candidate” - someone with every qualification, every skill, and years of experience. But in doing so, we overlook a simple truth: (Credit: Makarand Utpat) Most jobs are trainable. What really matters is a person’s willingness to learn. The real asset is a teachable attitude Skills can be taught. Software can be learned. Processes can be explained. But curiosity, drive, and a growth mindset are priceless. Here’s proof: Every top chef once started at the sink, scrubbing dishes. Every great designer once fumbled through their first Photoshop file. Every confident leader once feared speaking up in a room. Every skilled coder once Googled “how to write a loop.” Every thriving professional once just had the courage to say, “I’m willing to learn.” Skills are teachable. Hunger isn’t. Hire for mindset. Train for mastery. What employers should do Hire for attitude, train for skill. Build supportive onboarding and mentorship. Create clear growth paths. Reward effort, not just results. The payoff: When you give someone a chance, you don’t just fill a role, you build loyalty, reduce turnover, and uncover hidden potential. Every expert was once a beginner. Every success story started with someone who got a shot. Let’s stop gatekeeping potential. Give people the opportunity to prove themselves.

These are the 9 psychological marketing concepts you NEED to know. 1. Sell the benefits, not the features. ❌ 5gb of storage ✅ 5,000 songs in your pocket 2. Scarcity drives demand. ❌ $1 water in a supermarket ✅ $20 water on a desert island 3. Perfection is the enemy of progress ❌ Don’t wait for the perfect moment ✅ Gather information as you go 4. People connect with emotions, not products ❌ It’s not about the product you sell ✅ It’s about the story you tell 5. People buy outcomes, not products ❌ People don’t buy the product ✅ They buy the transformation 6. Give people a reason to act now ❌ People will put things off until later ✅ You need to create urgency 7. Always leverage social proof ❌ Testimonials are more convincing than self-praise ✅ Let your community validate your offer 8. Test, Measure and learn ❌ Guesswork and intuition should not lead you ✅ Data should inform every decision 9. Always Remove the Risk ❌ Uncertainty fuels doubt ✅ Remove all objections to buy These core principles will apply forever and always. They are the most important things I have learned over 15 years in marketing. Those that harness them will continue to be ahead of the game. Credit: Tom Pestridge

English is confusing. Corporate English? That’s a different language entirely. Debt — B is silent Knee — K is silent Promotion — HR is silent You hit your targets. You exceed expectations. You “align with company goals.” And then… Silence. No feedback. No update. No timeline. Just a vague: “We’ll circle back.” (They won’t.) Here’s the uncomfortable truth: In business, silence is rarely neutral. It usually means one of three things: * It’s not a priority * It’s a soft no * Or nobody owns the decision The mistake most people make? They wait. They assume silence = patience required. But the people who grow faster do something different: They follow up. They ask directly. They create clarity where there is none. Because in corporate: Silence isn’t strategy. It’s avoidance. And if you don’t break it… You’ll be waiting a long time for something that was never coming. Image credit: Motion (Creative Analytics)

Friendly reminder: Most of your stress comes from things that haven’t happened yet. Come back to now. And stop replaying old mistakes. They already taught you what you needed. Image credit: SeekWiser_ on Twitter/X

Most brands still think Amazon is just for bottom-funnel conversions. They're missing the bigger picture. 57% of product searches now start on Amazon, not Google. That means your customers aren't just buying there. They're researching. Comparing. Deciding. If you're not showing up during that consideration phase, you're invisible when it matters most. This is where Sponsored Brands comes in. Sponsored Brands helps you show up at the top of search results with your brand story, not just a product. You can feature: → Your logo and custom headline → Multiple products in a collection → Video that auto-plays in search results → Direct links to your Brand Store It's built for the mid-funnel. When shoppers are researching but haven't decided yet. Sponsored Brands also lets you own your branded searches. When someone searches your name, you control the narrative. You showcase your catalog. You drive them to your Brand Store instead of a competitor's listing. Per Amazon Ads: → HP saw a 224% increase in impressions and 142% increase in clicks using Sponsored Brands video → Loftie hit a $5.66 ROAS and 17.68% ACOS with Sponsored Brands → Brands using Sponsored Brands video see up to 40% higher CTR vs static images If you're running Meta and Google but ignoring Amazon's mid-funnel, you're leaving consideration on the table. Amazon isn't just where people buy. It's where they decide. Amazon Ads #AmazonAds #ad

"Marketing doesn't work on me." – Man wearing Nike shoes, Lululemon shirt + pants, Apple watch, and holding a Starbucks coffee Credit: NealOGrady on X

Someone buys once. Then disappears. Most brands ignore them or drop a coupon. But this group has insane upside. They already trusted you. They almost became a repeat buyer. So what broke? Here’s how to find out and fix it: Step 1: Isolate all “1x but not 2x” buyers in last 6-12 months. Step 2: Run this subject line: “Noticed something. Mind if I ask?” Email copy: “Hey, saw you ordered [Product] a while back, but never came back. Totally fine. But I’m obsessed with learning. Was it: 1. Delivery issue? 2. Not what you expected? 3. Just didn’t need more? Reply with a number or a short line, I’ll read them all.” What happens next: Real feedback Silent fans come back You uncover blind spots This isn’t a flow. It’s a conversation. And a real way to connect with your audience.