Has the senior living industry become too "transactional"? Pamela Starr, the principal of Say it to Seniors, dropped by our booth at #TogetherWeCare2026 Ontario Retirement Communities Association (ORCA) to share with us some of her thoughts in the video below. (Closed captions available) In a sector shaped by growing demand, it can be easy for the experience to become too transactional. More leads. More calls. More forms. More follow-up. Here are some of our thoughts after listening to her: Behind every inquiry is a family navigating one of the most emotional decisions of their lives. A daughter worried she's making the wrong choice. A husband trying to do right by his wife. A person wondering if they're ready to leave the home they've known for 40 years. That is something we see every day at Comfort Life. Families come to Comfort Life not just to find options, but to better understand them. They are looking for clarity, reassurance, and trustworthy information that helps them ask the right questions and move forward with more confidence. That is why thoughtful guidance matters. What Pamela shared with us is a good reminder that behind every search engine result and every click, is a person, a family.
Great message Pamela!
Great reminder, Pamela Starr. It’s about guiding families through one of life’s most emotional decisions with care.
Inspirational and modern approach Pamela 😍
Thank you for reiterating that even though we see this everyday, we must not forget that it is a deeply personal experience for each family, and that our approach has to be very prospect centered.