How to craft the perfect pitch for journalists

Newspapers and traditional media outlets on both sides of the Atlantic are doubling down on email. From The New York Times to The Guardian, publishers are investing in email newsletters not just as a way to distribute stories, but as a strategy to deepen engagement, personalize content, and drive subscriptions. These aren’t just daily digests, they’re curated experiences, often written by senior journalists, designed to connect with readers on a more intimate level. 🗞️ Read all about it here: https://lnkd.in/e6X6ZCP6

TKGenius Tip: Think Like a Newspaper Reporter Don’t bury the lede! Put the most important and compelling information first, then follow with supporting points in descending order of importance. Journalists call this the reverse pyramid, and it works because it hooks readers fast while ensuring the key message never gets missed. Apply the same approach to your content and you’ll capture attention quickly while still delivering depth for those who want to keep reading. #TKGenius #TKGeniusTips #ContentMarketing #MarketingTips #DigitalMarketing #ContentStrategy

Journalists and writers are leaving major publications for Substack. Should brands follow? Head of comms, Helen Tobin discusses their Unicorn rise and best practices to reach new audiences.

We caught up with Matisse Hamel-Nelis, ADS, CPACC at Public Relations Society of America (PRSA) ICON where we discussed her new book, Accessible Communications, and she gave us an easy tip on how to make your content more accessible for everyone. #PRSAICON

No more guessing. Journalists are all about stories 👏 Stop pitching announcements. Start pitching stories. Journalists care about why it matters now — not what you’re selling. If your pitch answers “Why should readers care?”, you’re already ahead of 90% of brands. #MediaRelations #Storytelling #DigitalPR #PRforSEO

#PRTip: When briefing a journalist or analyst, don’t forget to vary the tone of your voice. A flat, monotonous tone does not promote interest and your listener will soon tune out. #MediaTraining #StoragePRSpecialists

News fatigue is real. But as a media organization, how do you responsibly tackle the issue to strike the right balance in your coverage? I had a great time speaking on behalf of Globe Content Studio at the CMO Forum a few weeks ago about how The Globe and Mail has been countering the fatigue with more engaging, lifestyle-oriented journalism - and how brands can apply our learnings of what audiences crave in chaotic times. You can read more about those lessons in Sean Stanleigh's blog post, here: https://lnkd.in/g44zTzCh

Stop building massive media lists with 500 names. Nobody has time for that. Instead: - Pick 10 journalists who actually write about your niche - Read their work for two weeks, get to know them - Follow their channels and comment on what they’re saying day-to-day - Reach out with something genuinely relevant (or just to tell them that you really enjoyed their writing!) Ten good relationships will outperform 500 cold emails every single time.

💀 5 PR mistakes we see businesses make (and how to fix them): MISTAKE 1: Generic pitches ✅ FIX: Research journalists, personalize every outreach MISTAKE 2: No news hook ✅ FIX: Connect your story to trending topics MISTAKE 3: Wrong timing ✅ FIX: Understand editorial calendars and news cycles MISTAKE 4: Ignoring local media ✅ FIX: Start local, scale global MISTAKE 5: No follow-up strategy ✅ FIX: Nurture journalist relationships long-term Which mistake have you made? #PRMistakes #MediaRelations #PRTips #JournalistRelations #MediaPitch #PRStrategy #PublicRelations #MediaTraining #PREducation #BusinessTips

PR shouldn’t be scary 👻 Staying visible, timely, and relevant doesn’t have to be challenging. Focus on the essentials: pitch the right journalists, act fast, and craft headlines that actually capture attention. These simple moves can keep your brand in the spotlight - and make sure your stories get the attention they deserve. #DigitalPR #PRTips #PRStrategy #BrandVisibility #PRbyWhitney