May was a big month for PR and comms, and not everything made the headlines. 👀 Here's a quick breakdown of the stories that shaped the industry this month: what shifted, what surprised us, and what you should be thinking about heading into June. 💡 What PR news caught you off guard this month?
Cision
Public Relations and Communications Services
Chicago, Illinois 113,616 followers
About us
Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today’s data-driven world. Our deep expertise, exclusive data partnerships, and award-winning brands and products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them. Interested in working for Cision? Visit cision.com/careers for available opportunities!
- Website
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https://www.cision.com/us/
External link for Cision
- Industry
- Public Relations and Communications Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Specialties
- PR Software, Social Media Software, Global Insights, and GR & PAC Software
Locations
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Primary
Get directions
300 S Riverside Plaza
Chicago, Illinois 60606, US
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16-22 Baltic Street West
London, EC1Y 0UL, GB
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Pursimiehenkatu 29 - 31 A
Helsinki, 00150, FI
Employees at Cision
Updates
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Journalists are navigating shrinking resources, rising workloads, misinformation, a flood of AI-generated content, and the growing threat of misinformation. All at the same time. 😬 The bar for what counts as a "helpful pitch" has never been higher. The PR teams that will stand out in 2026 will not just tell a good story. They will help journalists do their jobs with relevant ideas, credible data, and useful information. Swipe to see what journalists are up against and what being useful really means. 👇 Read the report: https://brnw.ch/21x2SwT
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49% of PR professionals say measuring ROI is their top priority. Yet most are still walking into leadership meetings with vanity metrics and walking out without a budget. 😬 The problem isn't the work, it's how we're reporting it. Here are 6 ways to close the gap between what PR delivers and what the C-suite actually values.
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The secret to better PR isn't a better pitch; it's a better relationship. 🤝 51% of journalists are actively using social media to crowdsource sources and information. So the real question isn't how to perfect your outreach template. It's about becoming someone journalists already know, trust, and want to hear from. We broke down exactly how to make that shift. 👇
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The PR professionals earning coverage in 2026 aren't just pitching harder. They are proving more valuable. Cision’s 2026 State of the Media Report shows what journalists need right now: Verified data, genuine personalization, and outreach that respects their time. With 53% of journalists opposing AI-generated pitches due to concerns around accuracy and personalization, trust is becoming the advantage. The full breakdown is in the video. 🎬 Read the full report: https://brnw.ch/21x2B87 What's one thing you've changed about your pitching strategy this year? 👇
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What a fantastic couple of days in Brighton! 🎡 We were happy to return to #PR360 this week as a sponsor, bringing together the bright minds of the PR and comms industry. Across two packed days of sessions and networking, the energy was unmatched. Thank you to everyone who stopped by to connect, share insights and brainstorm what comes next for our industry. 💙
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