Transcript

Hi, my name is Barb Bruno. I want to welcome you to our staffing wisdom tip today. And I record these videos every day to basically help you navigate the ever changing workforce workplace that we're all working in. It's amazing how fast things are changing. And my tip today is that candidates are watching you before you ever reach out to them. When I'm interacting with recruiters or talent acquisition professionals, I always talk about what is your first impression? And almost always they revert to the very first conversation they've had with an individual. And what I want to share with you today is, is that candidates are basically judging you and, and basically having their first impression of you before you ever talk to them, before you ever reach out to them. You know, individuals, especially if they've been referred to you, they're going to check your LinkedIn profile, they're going to check your online presence. If you're in groups, it's so important that you're not just a member of a group, but that you're actually commenting on other people's posts, that you're posting relevant information. Because everyone out there wants to work with someone who is successful. So if I went to your LinkedIn profile today, would I wanna reach out? What I wanna say, wow, this is a person that I wanna be connected with, whether I'm a candidate or whether I'm a hiring authority. Does it show me that you're an expertise, an expert in a certain area and that you've helped other people just like me advance in their careers or you've helped my competitors hire the best talent? You know, I love when I go to LinkedIn profiles whenever I do consulting for an organization. I always check out their website, their LinkedIn profile. And it's interesting because so many LinkedIn profiles are just boring. It's basically your resume and nobody cares about, they don't care about you, they don't care about me. They don't care about where you've worked. What they care about is how can you benefit me? And so I want all of you to look at your LinkedIn profile after this video and ask yourself is, is your LinkedIn profile part of your marketing collateral that's going to make me excited about reaching out and connecting with you or is it a resume because. Again, resumes are not going to get those connections that are gonna turn into future hiring authorities that are going to utilize your services and candidates are going to trust you to advance in their career. So don't think for a moment that your first impression is your first conversation. It's your website, it's your LinkedIn profile, it's your your positioning as an expert. And when this job really becomes fun and when you become really successful is when people are tracking you down because of your reputation. So it's your reputation in the marketplace that is. Basically your first impression, and that is so much more important than even that first conversation you have with someone. So take time maybe over this coming weekend to just look at your online presence and ask yourself if you were a hiring authority or if you were a candidate, would you reach out to you based on your presence out there? And if the answer is no, it's time to upgrade. It's time to show people why you're that person that they should trust. Please tune in for tomorrow's tip and have a great day. Thanks.