2025 Commercial Martech Guide: Boost Your B2B Strategy

Many B2B marketers are seeing the same thing: bloated open rates, falling engagement 📉 and little to show for all the effort. Here's how some marketing teams are creating the opposite experience & crushing it 🚀 -- via @MarTechIsMktg #B2Bmarketing #emailmarketing https://zurl.co/VTVfU

Many B2B marketers are seeing the same thing: bloated open rates, falling engagement 📉 and little to show for all the effort. Here's how some marketing teams are creating the opposite experience & crushing it 🚀 -- via @MarTechIsMktg #B2Bmarketing #emailmarketing https://zurl.co/VTVfU

B2B ninjas Gisela Montello-Bruce and Michael Friedberg are looking ahead to 2030. They say future-focused marketers are already operating in ways that will be crucial to success in five years' time 📈💥 What do they see? 👀 "It's a human-centric renaissance. Marketers will blend human insight and emotional intelligence with technology to create brands that resonate deeply." Today we have part 4 of their excellent series: https://lnkd.in/gSb_Z5RR 🍀 Read the rest here: Part 🥇: https://lnkd.in/g-TVcA7x Part 🐾: https://lnkd.in/g-K_UhR7 Part 🎶: https://lnkd.in/g65wyt_x It's aimed at B2B marketers, but there are insights and takeaways for everyone - get amongst! 🙌 #B2B #marketing #insights

New from the Flux Desk! Part 4 of our B2B series just dropped in the latest NZ Marketing magazine. We talk a lot about what's next around the Flux halls, and marketers who are thriving now are not the ones 'future-proofing'. No. They are already in that future, and 'future-practising', leaning into new and evolving opportunities and sharpening new skills. In this latest article our co-founders Gisela Montello-Bruce and Michael Friedberg sat down with Penny Murray to explore 5yrs into the future... why imagination, empathy and ideation are our new growth levers. They talk about how the power skills of future leaders will be multidisciplinary thinkers. Not afraid of ambiguity. They’re not waiting for the rules to be written. And they’re not replacing themselves with AI, they’re evolving and amplifying with it, with community and hear at the core. So while some are still running on rinse-and-repeat campaigns, the next wave of marketers are: → Building ecosystems, not funnels → Working across disciplines, not in silos → Synthesising, not just executing → Asking better questions, surfacing better answers. → Human-Centric building communities not campaigns. → Reimagining what's possible, not trying to retrofit what's been. Huge thanks to Penny and the NZ Marketing team for creating space for this conversation. And to every marketer out there who knows their value isn’t just in what they do, but in what they see, shape and steward next... this one’s for you! 🔗Read it here: https://lnkd.in/gSb_Z5RR Check out parts 1-3 in series, links in the post below 👇 #NZMarketing2030 #FutureOfWork #B2BMarketing #BrandLeadership #MultidisciplinaryLeaders #FluxAdaptiveStrategy #NZMarketingMagazine

Ready for 2026? Discover why top B2B marketers are raising budgets and earmarking 15–20% for new tech and channel experiments. See the latest benchmarks and tips! 📖 Read here: https://lnkd.in/g2nbedck #MarketingBudget2026 #B2BMarketing #MarketingTrends

New on the ECPR Blog: Understanding and Maximizing the Buyer’s Journey in B2B Marketing The modern B2B buyer’s journey is complex—spanning time, multiple stakeholders, and countless touchpoints. Success requires more than visibility; it demands strategy, trust and alignment across every stage. From Awareness to Retention, discover how to map, nurture, and maximize the buyer’s journey to win new business and build long-term sales. Read the full blog here: https://lnkd.in/ehD2EqhA #B2BMarketing #BuyersJourney #ThoughtLeadership #ECPRInsights #publicrelations #mediarelations #pragency #publicrelationsagency #publicrelationsfirm #publicrelationsstrategy #atlantapublicrelations #nycpublicrelations

Who’s growing fastest in the global B2B agency landscape? Our latest Global B2B Agencies Benchmarking Report 2025 reveals the standout performers: - Ledger Bennett tops the Fastest Growers list with an impressive $18.8M YoY increase. - Realm B2B leads the Rising Stars, achieving 87.4% growth. - Four agencies appear on both lists — proof that scale and speed can go hand in hand. For B2B marketers, these rankings offer a clear view of the agencies driving momentum and reshaping the market. Read the full article -> https://okt.to/fcaySj #B2BMarketing #MarketingAgencies #AgencyGrowth

It's not secret that many B2B marketers feel some pain when trying to build sustainable growth. Usha Iyer of Hivebrite has some great insight on how to make your GTM engine repeatable, scalable, and successful. Dive in: https://bit.ly/47PdHLV

Think you're doing ABM? You might just be running demand gen. ABM has become the gold standard in B2B – but are we doing it right? Check our blog that explores the crucial differences between account-based marketing and demand gen. Spoiler: getting it wrong might cost you. 👀 Read the full blog here ➡️ https://lnkd.in/dFSedPuE

With digital natives taking over the B2B world, businesses have now become consumers too. Dive into how B2B marketing needs to adopt B2C tactics using the new tools we have today. https://lnkd.in/emZwscii #B2BMarketing #B2C MarTech