MarTech

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝘂𝗱𝗶𝗼 𝗶𝘀 𝘂𝗻𝗱𝗲𝗿𝗽𝗿𝗶𝗰𝗲𝗱 𝗮𝘁𝘁𝗲𝗻���𝗶𝗼𝗻. Nearly 240M people in the U.S. will listen to digital audio in 2026, most on ad-supported platforms. But ad spend still lags behind actual consumption. If you're not using digital audio strategically, you're likely missing 3 things: 1. Incremental reach = Audio captures "eyes-busy" moments other channels can't. 2. Cost efficiency = CPMs remain lower because spend hasn't caught up with attention. 3. Measurable outcomes = Clean rooms + retail media integrations now connect exposure to conversions. This is why audio is shifting from "brand play" to full-funnel channel. The play now isn't whether to test audio, it's how to structure it properly. Elizabeth Marsten (VP, Commerce Media @ Tinuiti) walks through exactly how to approach it ⬇️ #DigitalMarketing #MediaStrategy #RetailMedia #Programmatic #MarketingStrategy #Advertising #PodcastAdvertising

𝗦𝗘𝗢 𝘁𝗼𝗼𝗹𝘀 𝘁𝗼𝗽𝗽𝗲𝗱 𝘁𝗵𝗲 𝗹𝗶𝘀𝘁 𝗼𝗳 𝗺𝗮𝗿𝘁𝗲𝗰𝗵 𝗿𝗲𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝟮𝟬𝟮𝟱. But here’s the twist: replacements actually declined vs. last year. So what’s really happening? This signals: → Teams aren't chasing better tools → They're questioning the entire search playbook When LLMs reshape discovery, the question isn't "which tool is better?" It's "what are we optimizing for now?" This report surfaces a bigger shift most marketers are underestimating. Full breakdown in comments 👇 #SEO #MarTech #DigitalMarketing #AI #SearchMarketing #Marketing

𝗧𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗴𝗼𝗼𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗴𝗿𝗲𝗮𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁. Chris Modzelewski, EVP of Ad Solutions & Data Monetization at Intentsify, breaks down why what isn't measured can't be improved, and how CTV is changing that. For B2B teams already thinking in ABM: CTV brings that same precision to TV. → Better targeting → Clearer performance tracking → Stronger return on ad spend How are you thinking about measurement across channels right now? #DigitalMarketing #B2BMarketing #MarketingStrategy #Advertising #MarketingAnalytics

𝗠𝗼𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺𝘀 𝗵𝗮𝘃𝗲 𝗺𝗼𝘃𝗲𝗱 𝗽𝗮𝘀𝘁 “𝗔𝗿𝗲 𝘄𝗲 𝘂𝘀𝗶𝗻𝗴 𝗔𝗜?” The more interesting question now is: How much do you trust it? Because there's a big difference between: – experimenting with AI – and actually relying on it in production workflows #AI #Marketing #MarketingStrategy #DigitalMarketing #MarketingOps #B2BMarketing

𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗿𝗲𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝘀 𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗱𝗼𝘄𝗻 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲. In 2026, 54% of mobile impressions and 36% of desktop impressions lack identifiers. Which means: – Personalization misses the mark – Suppression fails – Measurement becomes unreliable Identity resolution is no longer about matching records. It's about enabling real-time, privacy-safe data collaboration across fragmented ecosystems. What's changing in 2026: – Clean rooms are becoming core infrastructure – Machine learning is driving identity matching – Real-time processing is replacing batch updates – Multiple ID frameworks are the new normal For marketers, this fundamentally changes how you evaluate platforms. Strong analysis from Pamela Parker on where the space is heading below 👇

𝗠𝗼𝘀𝘁 𝘁𝗲𝗮𝗺𝘀 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗳𝗼𝗿 𝗵𝗶𝗴𝗵𝗲𝗿 𝗥𝗢𝗔𝗦, 𝗯𝘂𝘁 𝗵𝗶𝗴𝗵𝗲𝗿 𝗥𝗢𝗔𝗦 𝗼𝗳𝘁𝗲𝗻 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝗻𝗮𝗿𝗿𝗼𝘄𝗲𝗿 𝗿𝗲𝗮𝗰𝗵. Which means 👇 Less audience exposure → less pipeline → less future growth. At a certain point, efficiency and growth are in direct tension. If you optimize for ROAS: → You get efficient, bottom-of-funnel campaigns → But a shrinking addressable market If you optimize for growth: → You accept lower efficiency → But build future pipeline and scale The key isn't choosing one. It's separating them. • Acquisition = optimize for CAC / growth • Retention = optimize for efficiency Jaimon Hancock (Founder & Digital Strategist @ Adalystic Marketing) breaks this down with a smart framework for balancing both. How are you structuring your KPIs today? #PerformanceMarketing #DigitalMarketing #MarketingStrategy #GrowthMarketing #PaidMedia #MarketingAnalytics #B2BMarketing

𝗦𝗠𝗦 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗰𝗵𝗮𝗻𝗻𝗲𝗹, 𝗶𝘁’𝘀 𝘄𝗵𝗲𝗿𝗲 𝘂𝗿𝗴𝗲𝗻𝗰𝘆 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀. Diana L. Williams Williams (VP of Product at Intuit) breaks down how brands use SMS to: • Drive early access drops • Trigger back-in-stock demand • Turn limited inventory into action The real edge is predictive insights that meet customers where they want to be. Are most brands still underusing SMS? #SMSMarketing #DigitalMarketing #CustomerEngagement #MarketingStrategy

𝗔𝗜 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗼𝗻𝗹𝘆 𝘄𝗼𝗿𝗸𝘀 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗶𝘀 𝗼𝗯𝘃𝗶𝗼𝘂𝘀, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗯𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀 𝗮𝗿𝗲 𝗿𝗲𝘀𝗽𝗲𝗰𝘁𝗲𝗱. Here's what the data shows: • 43% of consumers will share browsing history • 42% will share purchase history • But 70% will disengage over personalized pricing As Constantine von Hoffman breaks down, the pattern is clear 👇 Consumers will trade behavioral data for relevance, but they reject anything that feels unfair, opaque, or out of their control. This is the shift: From "how much data can we collect?" to "does this experience feel fair?" That's what will define adoption. Link in the comments if you want the full breakdown.

𝗙𝗼𝗿 𝟭𝟱 𝘆𝗲𝗮𝗿𝘀, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗮𝘀 𝗮𝗯𝗼𝘂𝘁 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. 𝗧𝗵𝗮𝘁 𝗲𝗿𝗮 𝗶𝘀 𝗼𝘃𝗲𝗿. Today, the real challenge isn't discovery, it's what happens after you've found them. Rob Pinkerton from Oracle breaks down why every channel is now saturated and what that means for your strategy. Where are you focusing next: acquisition or attention? #DigitalMarketing #MarketingStrategy #B2BMarketing

𝗔𝗜 𝗶𝘀 𝘀𝗲𝘁 𝘁𝗼 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝟳𝟬-𝟵𝟬% 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻. That changes where value lives. 👉 As Greg Kihlstrom explains: When production becomes cheap, selection becomes expensive. • What should we say? • What's worth publishing? • What shouldn't be automated? Most teams are scaling output, but the real competitive edge is moving to judgment, not execution. That's why we're seeing more content and less impact. The leaders who win will: • Automate the repeatable • Protect the strategic • Invest in decision-making, not just tools Full breakdown in the comments. #AI #Marketing #MarketingStrategy #ContentStrategy #B2BMarketing