That feeling when you open e-commerce company in BuiltWith. Found some fun statistics: For modern e-commerce sites, Yottaa's 2024 data shows product pages using an average of 51 third-party apps, with 40-60 technologies across the entire site. According to HTTP Archive 2024, the median number of third-party domains for top websites is 66; e-commerce sites had 32-37 third-party requests in 2020, with some larger sites exceeding 90. When considering both front-end and back-end technologies, including platform components like CMS and payment systems, the total tech stack can include 70-120 tools. Most counts focus on browser-side, third-party services—things like: - Analytics & tag-management (GA4, GTM, Heap | by Contentsquare) - Marketing & personalisation (Klaviyo, Bloomreach, Nosto) - Payment & checkout (Stripe, PayPal, Shop Pay) - Reviews, loyalty, live-chat, consent managers - Performance & security (Cloudflare, Fastly, web-fonts CDNs) You what is even fun? To make sense of the data across all of these tools. And no, it's not about attribution (which still has no reason to be solved).
Co-owner and COO at ITsyndicate | DevOps, FinOps, GitOps Solution Architecture, Cloud Engineering, Cybersecurity | AWS, GCP, Azure | Kubernetes, IaC, Compliance, SaaS, Automation
2dWild how deep the e-commerce tech stack goes - 70+ tools is no joke! The real challenge isn’t just using them, it’s making sense of the chaos they create. Totally feel this.