Nosto

Guess what? We've just been announced as a finalist for the Tapcart Partner Awards for 'Technology Partner of the Year'! Together, we’re helping brands turn mobile apps into personalized, high-converting shopping experiences with smart search, tailored product recommendations, and on-point merchandising. Tapcart, thanks for recognizing how we’re innovating mobile shopping. 📱 ✨

🌍 Happy Earth Day! At Nosto, Earth Day is more than just a date on the calendar—it’s a reminder to pause, reflect, and recommit to building a more sustainable future in line with the Greenhouse Gas Protocol. We’re focused on transparency, accountability, and the small-but-significant steps that lead to long-term change. Our goal for this year? Another 11.76% reduction in total emissions and a deeper commitment to better tracking, better decisions, and better outcomes. 🌱 Sustainability is a long game. We're in it for the journey. 💬 Check the comments for our full article.

German copy below ⤵️ haar-shop.ch AG, your go-to destination for all things hair and beauty, is now serving up a seriously personalized experience, powered by our Product Recommendations, Content Personalization, and Search. From discovering a new styling must-have to stocking up on their holy grail shampoo, every haar-shop.ch customer now enjoys a journey that’s smoother, smarter, and curated just for them. 💇♀️ 🛍️ ♀️ But wait—there’s more: Category Merchandising is on the way, bringing even more control to how products are sorted, shown, and sold. Big thanks to the team at creativestyle for helping bring this beautiful build to life! ____________________________ Unser Kunde Haar-shop.ch ist die Top-Adresse für alles rund um Haar und Beauty Produkte und bietet ab jetzt ein ganz besonderes, personalisiertes Einkaufserlebnis – ermöglicht durch unsere Produktempfehlungen, Onsite-Content-Personalisierung und der Nosto Onsite Suchlösung. Ob beim Entdecken eines neuen Styling-Must-Haves oder dem Auffüllen deines heiligen Grals von Shampoo – jeder Haar-Shop.ch Kunde genießt ab jetzt eine reibungslose, intelligente und ganz individuell abgestimmte Shopping-Journey. Und das ist noch nicht alles: Category Merchandising steht in den Startlöchern – für noch mehr Kontrolle darüber, wie Produkte sortiert, angezeigt und verkauft werden. Großes Dankeschön an das Team von Creative Style, welches dieses wunderschöne Projekt gemeinsam mit Nosto zum Leben erweckt hat

Great UX removes friction. Personalization adds magic. ✨ 🪄 When they work in harmony? You create shopping experiences that feel effortless—and unforgettable. That’s the idea behind our latest guide with MindArc: The future of ecommerce: where personalization meets UX. We explore how brands can combine intuitive design with real-time personalization to turn browsers into buyers—and customers into loyal fans. 📥 Grab the guide in the comments 👇

Guesswork won’t fuel online growth. Data will. The more you understand your customers, the better you can convert them. But once you’ve covered the basic tests, it’s time to level up. That's where advanced A/B testing comes in. It's not just a nice-to-have—it’s a must. To help you craft more innovative experiments, we’ve teamed up with CRO pros from Avex E-commerce, Columbus, and heatmap to share fresh strategies for optimizing your store. (📌 Link in the comments👇)

We’re proud to be named finalists at the British Data Awards for Technology Company of the Year! This year, we’ve pushed hard to level up our Commerce Experience Platform. Here’s a few standout moments from this year so far: 📈Rolled out full site A/B testing & Optimization solution 🔎Personalized Search grew by 323% following our inclusion in the 2024 Gartner Magic Quadrant 💙Launched Shopware Deep Search powered by Nosto 🛒Enabled Shopify brands to apply personalized product recommendations to the Checkout and Thank You pages 🎯Unveiled Score insights, letting brands deep dive into exactly what influences their product visibility across their site And we’re just getting started. 🚀 Massive thanks to the teams behind these launches—you know who you are. ⭐

Frühstück im 5-Sterne Excelsior Hotel Ernst und Gespräche über CRO — was will man mehr? 🥐☕ Sei am 24. April um 8:30 Uhr dabei und erlebe ein exklusives Morgen-Event mit hochkarätigem Networking und erstklassigen Panel-Diskussionen mit Shopware, Strix DE und Pickware GmbH beim NES Panel-Frühstück Köln. Auf dem Menü: 🍽️ Ein Gourmet-Frühstück, für das es sich lohnt aufzustehen 🎤 Experten-Panel: „Vom Klick zum Kauf: CRO meistern für skalierbares E-Commerce-Wachstum“ 🤝Austausch mit Online-Händlern und Branchenkollegen Die Plätze sind begrenzt—sichere dir jetzt deinen Spot! Jetzt anmelden über den Link in den Kommentaren! 👇

Spoiler alert: Alo Yoga’s ecommerce game is strong. But what’s really driving their skyrocketing success? 🚀 🤔 From on-site personalization to overall UX design, we’re breaking down the strategies behind this Shopify Plus powerhouse in our upcoming masterclass. Join our very own Benjamin Bradley and Domaine’s Katie Baligod as they dive deep into the strengths and weaknesses of Alo Yoga’s online store. 📅 Save your spot for April 10, 12 PM ET / 5 PM BST, and get ready to level up your own store. Link below ⤵️

#Shoptalk was over in a flash! As always, it was a pleasure seeing so many friendly faces. Big thanks to everyone who took the time to chat with Chloe Pascal to get involved with #ShoptalkUnfiltered. You can catch all these unscripted moments on our live recap page (link in comments). Check out where else Nosto will be heading this year over on our industry events and NES events pages (links in the comments). Until next time… 🤝 Harvey Woodson, Emma Fredwall, Jim Lofgren, Jan Soerensen, Griffin Mayhew, Jamie Burkes, Mollie Miles, Mallory Tartaglione, Frank O. Zimmermann, Jay Narula, Louisa Brown, Tony T. Trevor Heiblim, Martina England, Mikko Rekola, Liz Stack, Samantha Felgoise, Louis Lavedan, Alex Weston, Chris Nawrocki, Jason Hackenberry, Guillaume Faure.

From high-profile celebrity endorsements to vast international expansion, Alo Yoga has become the activewear name on everyone’s lips (or should we say hips?!) 👀 And there’s much to be said for the brand’s ecommerce store as well, which is why we’re showcasing them in our upcoming masterclass. Join us on April 10, 12 PM ET / 5 PM BST, as we team up with UX experts over at Domaine to bring you a live analysis of Alo Yoga’s online store, followed by a Q&A. Register below ⤵️