Andrew Yeung’s Post

Every creator I've spoken with recently has said the same thing: Snap Inc. is incredibly underrated. I met a creator in Austin last week who told me she was making $1,000 a day on Snap. I thought she was exaggerating. She wasn't. I used to think Snapchat was just a platform for sending disappearing photos to friends. Something teenagers used. Not something serious. I was wrong. The Snap team recently gave me a preview of some insights. And it completely changed how I think about the platform. What the data shows: – Snapchat users are 1.5x more likely to be in executive management. Presidents, partners, C-suite. – 1.8x more likely to be founders or company owners. – 1.5x more likely to agree that using social media helps them to stay informed about business trends. – 1.5x more likely to always be on the lookout for new tools and platforms to grow their business. – And 2x more likely to run a side business. Read that again... The people on Snapchat aren't just consumers. They're decision makers. Founders. Executives. People with purchasing power. For advertisers, this might be the most slept-on platform right now. Everyone is fighting over the same eyeballs on LinkedIn, Instagram, and TikTok. Meanwhile Snap is sitting there with a highly influential user base that most B2B marketers aren't even thinking about. I just re-downloaded the app. See the full research here: https://lnkd.in/eqF2Sc7X #SnapPartner