The Communicator’s Guide to AI: Tools and Mindsets for Modern PR and Media
With Frank X. Shaw and Elaine Q. Chang
Liked by 248 users
Duration: 53m
Skill level: Intermediate
Released: 9/8/2025
Course details
Artificial intelligence is reshaping the communications profession, and communicators must evolve with it. This course equips professionals with the mindset, strategies, and skills to thrive in an AI-powered world. Led by Microsoft’s Chief Communications Officer Frank X. Shaw and Technical Advisor Elaine Q. Chang, learners will explore how AI enhances workflow efficiency, sparks creativity, and improves decision-making. Through the ACT (Aspire, Choose, Tune) strategy, real-world examples, and actionable prompts, gain confidence to integrate AI into your daily work. Whether you're AI curious or AI anxious, this course helps you experiment rapidly and responsibly, turning AI into a trusted collaborator. Learn how to uphold ethical standards, amplify your impact, and stay ahead in a fast-evolving landscape.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructors
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Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 2 quizzes
- Learn on the go Access on tablet and phone
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