Generative AI for Digital Marketers
With Martin Waxman
Liked by 4,622 users
Duration: 33m
Skill level: Beginner
Released: 6/2/2023
Course details
Artificial intelligence has seemingly boundless applications, and like many other industries, digital marketing is being remade by AI. In this course, Martin Waxman shows you how to sort through the hype, develop strategies, and find the right generative AI tools that help you achieve your business goals. Martin starts by explaining the difference between narrow and general artificial intelligence and what each does. He then discusses how generative AI writing, design, and productivity tools will alter your digital marketing and creative workflows. He shows you how to develop and implement a process to test and evaluate generative AI tools and select the ones that work best for your team and your business. You’ll also learn how to effectively incorporate generative AI tools into a digital marketing workflow. Finally, discover key issues digital marketers face when using AI tools and develop a strategy to successfully manage them.
This course is part of a Professional Certificate from Microsoft.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Allen Horn
Allen Horn
Aspiring Accessibility Consultant | Experienced Claims & Process Automation Specialist | Champion for Inclusive Digital Experiences | Bilingual…
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Paul SAGATI
Paul SAGATI
Marketing & Communication Leader | Driving Brand Impact, Human Connection & Business Growth
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Timothy Barbosa
Timothy Barbosa
Guest Services Professional Focused on Safety & Customer Service | Communication Studies Student at Towson University | PTK & NSLS Member |Public…
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 3 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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