From the course: Reverse Networking: The Give-First Playbook
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Understand reciprocity to avoid hidden agendas
From the course: Reverse Networking: The Give-First Playbook
Understand reciprocity to avoid hidden agendas
Imagine you're at a conference. An attendee gives you some valuable information. A week later, you send them a lead for a potential client. This is reciprocity. It's one of the most powerful forces in human interaction and a key element of reverse networking. But as with any powerful force, it comes with responsibilities. Reciprocity is deeply embedded in how we build and maintain relationships. It's not just polite, it's expected. When someone does something for us, we feel a natural urge to return the favor. This instinct creates trust and social cohesion. It's why holiday cards lead to more holiday cards. But reciprocity isn't just about being kind. It can influence decisions, behavior, and even professional trajectories, like mentors receiving support from former mentees later in their career. When reciprocity is done well, it strengthens bonds and signals respect. Done poorly, or as manipulation, it can backfire. Let's break it down. First, reciprocity builds goodwill. When…
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