This is a great design course that shows you how to develop a logo/mascot, from the ground up, including how to prepare and deliver the artwork professionally. One of the standout features is its focus on brand guideline development, which is explained clearly and thoroughly. Von Glitschka does an excellent job making the content engaging and easy to follow. Overall, it’s a fantastic course, which I highly recommend!
Drawing Vector Graphics: Brand Character Design
With Von Glitschka
Liked by 3,166 users
Duration: 2h 35m
Skill level: Intermediate
Released: 4/27/2018
Course details
Brand characters—visual personas that represent a company or product—can have a powerful impact on how audiences feel about your brand. This course walks through how to design a compelling brand character using the world's leading vector illustration software: Adobe Illustrator. Instructor Von Glitschka begins by demonstrating how to research the creative cues needed to design a brand character, and then moves to the development of the character: styling, sketching, building, and coloring vector-based character art, and choosing the right typography. Final deliverables are addressed, as well as how clients can use your character design for promotion.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Adrian Cook
Adrian Cook
Senior Visual & Presentation Designer | Brand, Web & Motion | FAA Part 107 Certified
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Karoz Norman, MISSM
Karoz Norman, MISSM
Project Team Senior Technical Support Specialist at Washington University School of Medicine in St. Louis
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Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
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