CEO & Founder @ Alpha | AI Governance Intelligence for Boards & C-Suites | Board Director | Forbes Contributor
Los Angeles, California, United States
66K followers
500+ connections
About
Steven Wolfe Pereira is the Founder & Chief Executive Officer of Alpha, the leading independent AI governance intelligence company.
Alpha's work is powered by the Alpha Institute, which produces independent research, certifications and ratings for board oversight of artificial intelligence. Alpha serves hundreds of board directors and C-suite executives through: the Alpha Council, an exclusive global leadership network; Alpha Advisory, providing board workshops, committee education, and executive AI coaching; Alpha Board Brief, a media platform focused on the intersection of leadership, technology and governance; and Alpha events, including private dinners, half-day forums, and full-day summits convening directors and executives with leaders across the technology ecosystem.
Mr. Wolfe Pereira serves on the boards of the Ad Council, Save the Children, and Whalar Group. He is a member of the Nasdaq Center for Board Excellence Insights Council.
Having begun his technology journey in the network engineering group at Akamai Technologies in 1999, his operating career spans over 25 years working in data, machine learning, cybersecurity and digital technologies applied to industries including automotive, CPG, industrials, media, retail, software and telecommunications. He served as Chief Marketing Officer for leading AI-driven companies including Neustar (acquired by Golden Gate Capital for $3 billion), Datalogix (acquired by Oracle Corporation for $1.2 billion), and Quantcast. He held senior roles at Publicis Groupe and TelevisaUnivision, and co-founded the award-winning edtech company Encantos. He began his career in private equity working on technology, media and telecom at the Blackstone Group and Salomon Smith Barney.
Mr. Wolfe Pereira completed the Stanford Directors' Consortium and holds an Executive MBA from MIT Sloan School of Management and a BA from Tufts University. He is a Fulbright Scholar and is a contributor to Forbes on AI governance. His insights have been featured in Bloomberg, Fast Company, Fortune, The New York Times and The Wall Street Journal.
Articles by Steven
Experience
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Board Director; Nom & Gov Committee; Chair, HeadStart Audit & Finance Committee
Save the Children US
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Encantos
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Portfolio Manager
Platform Asset Management
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Akamai Technologies
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Education
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New York Military Academy
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Mount Vernon High School
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Licenses & Certifications
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ASU GSV Virtual Summit 2020 - Innovation Certificate
ASU GSV Summit
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Volunteer Experience
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Board Director
Latino Community Foundation
- Present 6 years
Civil Rights and Social Action
LCF is an independent statewide foundation on a mission to unleash the power of Latinos in California. LCF is committed to fulfill this mission by building a movement of civically engaged philanthropic leaders, investing in Latino-led organizations, and increasing political participation of Latinos in California. To date, LCF has created the largest network of Latino philanthropists in the country; invested over $4 million in 75 organizations across California; launched one of the largest…
LCF is an independent statewide foundation on a mission to unleash the power of Latinos in California. LCF is committed to fulfill this mission by building a movement of civically engaged philanthropic leaders, investing in Latino-led organizations, and increasing political participation of Latinos in California. To date, LCF has created the largest network of Latino philanthropists in the country; invested over $4 million in 75 organizations across California; launched one of the largest campaigns to mobilize the Latino vote, reaching 8 million people and registering 6,500 Latinos.
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Director Board Of Directors
Licensing International
- Present 6 years 1 month
Education
Licensing International has been at the center of the multi-billion-dollar worldwide licensing industry for 35 years, helping companies profitably grow their businesses through an unparalleled network of information and membership.
Smart licensing is the fastest and most profitable way to grow a business and maximize brand value in any industry. That is why, every day, Licensing International works to foster the growth and expansion of licensing around the world, raise the level of…Licensing International has been at the center of the multi-billion-dollar worldwide licensing industry for 35 years, helping companies profitably grow their businesses through an unparalleled network of information and membership.
Smart licensing is the fastest and most profitable way to grow a business and maximize brand value in any industry. That is why, every day, Licensing International works to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. -
Board Director, Executive Committee
Ad Council
- 5 years
Civil Rights and Social Action
The Ad Council produces, distributes and promotes campaigns that improve everyday lives. Our memorable work inspires ongoing dialogue, engagement and action around significant public issues, creating a measurable difference in society. Since 1942, the Ad Council has offered trusted advice and inspiring calls-to-action. In fact, we created the category of public service advertising, and our icons and slogans are woven into the very fabric of American culture. The Ad Council is where Smokey Bear…
The Ad Council produces, distributes and promotes campaigns that improve everyday lives. Our memorable work inspires ongoing dialogue, engagement and action around significant public issues, creating a measurable difference in society. Since 1942, the Ad Council has offered trusted advice and inspiring calls-to-action. In fact, we created the category of public service advertising, and our icons and slogans are woven into the very fabric of American culture. The Ad Council is where Smokey Bear lives. The Ad Council saw that “A mind is a terrible thing to waste,” and reminded Americans that, “Friends don’t let friends drive drunk.” Today, we continue to be the leading producer of public service advertisements in the United States, raising awareness and inspiring action on a diversity of issues, from texting and driving to autism awareness. We connect with Americans across ever-expanding communication channels to inspire, inform and save lives.
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Board Director
SMASH
- Present 9 years
Education
Founded by Mitch & Freada Kapor, the Summer Math and Science Honors Academy (SMASH) is a free of cost, STEM-intensive college preparatory program for underrepresented high school students of color. SMASH boasts a rigorous 5-week, 3-year summer, fully residential STEM enrichment program which provides access to STEM coursework and access to mentors, role models, and support networks of students of color. Each summer, SMASH scholars spend five weeks on a college campus immersed in STEM and live…
Founded by Mitch & Freada Kapor, the Summer Math and Science Honors Academy (SMASH) is a free of cost, STEM-intensive college preparatory program for underrepresented high school students of color. SMASH boasts a rigorous 5-week, 3-year summer, fully residential STEM enrichment program which provides access to STEM coursework and access to mentors, role models, and support networks of students of color. Each summer, SMASH scholars spend five weeks on a college campus immersed in STEM and live among other high-potential, underrepresented (African American, Latino/a, Native American, Southeast Asian or Pacific Islander, low-income, first-in-family to attend college) high school students.
In addition to their summer courses, SMASH scholars remain engaged during the school year through monthly STEM workshops and academic programming. This includes SAT prep, college counseling, financial aid workshops, and other activities to ensure continued academic success. -
Board Director
Presidio Graduate School
- 2 years
Education
Presidio Graduate School offers one of the first, and highest ranked, sustainable MBAs and the only sustainable MPA in the country – both come together in our unique, fully integrated dual degree program which enables our graduates to effectively bridge the critical divide between commerce and government.
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Technology and Innovation Council Member
Guggenheim Museum
- Present 7 years 6 months
Arts and Culture
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Advisor
Pixlee
- 3 years
Pixlee is building the marketing engine behind community driven brands who blend content, community, and commerce. We helps brands to market and sell with real customer photos and videos. The company works with over 160 brands such as Kenneth Cole, Charlotte Russe, and Levi's Jeans to develop a more authentic marketing experience and to create stronger relationships with their most passionate customers. Pixlee's approach has proven to profoundly impact sales: shoppers that engage with…
Pixlee is building the marketing engine behind community driven brands who blend content, community, and commerce. We helps brands to market and sell with real customer photos and videos. The company works with over 160 brands such as Kenneth Cole, Charlotte Russe, and Levi's Jeans to develop a more authentic marketing experience and to create stronger relationships with their most passionate customers. Pixlee's approach has proven to profoundly impact sales: shoppers that engage with Pixlee-managed content are, on average, 2x more likely to make a purchase and have a 6% higher average order value. Based in San Francisco and founded in 2012, Pixlee is funded by Andreessen Horowitz, XSeed Capital, You & Mr. Jones Brandtech Ventures, GS Shop, and Bryan Weiner (chairman of 360i.) For more information, visit http://www.pixlee.com.
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Advisor
Strive
- 2 years
Strive's mission is to help people realize their personal and professional potential. We achieve this mission every day by helping managers become leaders. We believe that great leaders are built, not born – everyone has the potential to be a great leader, but becoming one takes work. We're on your team, providing opportunities, spaces, and experiences – a classroom, community, and coaching – that result in self-discovery and continuous skill development.
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Board Director, Finance Committee
IAB
- 2 years
Science and Technology
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research…
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.
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Board Director
Sponsors for Educational Opportunity
- 10 years
Education
Sponsors for Educational Opportunity (SEO) provides superior educational and career programs to young people from underserved communities to maximize their opportunities for college and career success.
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Board Advisor
Chegg Inc.
- 4 years
Education
Chegg, the student hub, is transforming the way millions of students learn by connecting them to the people and tools needed to succeed throughout their high school and college career. The company offers an array of required and non-required scholastic materials including millions of textbooks in any format, access to online homework help and textbook solutions, course organization and scheduling, as well as college and university matching tools and scholarship connections. Students nationwide…
Chegg, the student hub, is transforming the way millions of students learn by connecting them to the people and tools needed to succeed throughout their high school and college career. The company offers an array of required and non-required scholastic materials including millions of textbooks in any format, access to online homework help and textbook solutions, course organization and scheduling, as well as college and university matching tools and scholarship connections. Students nationwide use Chegg 365 days a year to make learning easier, more accessible and more productive. For more information about Chegg products, visit www.chegg.com.
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Board Advisor
The Adelante Movement
- Present 14 years
Civil Rights and Social Action
The Adelante Movement is a non-profit founded by Nely Galán focused on the economic empowerment of Latinas and women.
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Board Director
Thurgood Marshall College Fund
- 2 years
Education
The Thurgood Marshall College Fund (TMCF) is named for the U.S. Supreme Court’s first African American Justice, Thurgood Marshall. TMCF is the only national organization that supports the 47 publicly-supported Historically Black Colleges and Universities (HBCUs) and since our inception in 1987, our story has been an amazing journey. TMCF helps students acquire a high-quality college education at an affordable cost; develops leaders of tomorrow; and, connects high-performing students with top…
The Thurgood Marshall College Fund (TMCF) is named for the U.S. Supreme Court’s first African American Justice, Thurgood Marshall. TMCF is the only national organization that supports the 47 publicly-supported Historically Black Colleges and Universities (HBCUs) and since our inception in 1987, our story has been an amazing journey. TMCF helps students acquire a high-quality college education at an affordable cost; develops leaders of tomorrow; and, connects high-performing students with top tier employment opportunities. To date, TMCF has awarded more than $250 million in assistance to its students and member-schools. TMCF member-schools remain a vital source of higher education for all students; and, more than 80% of all students enrolled in HBCUs attend TMCF member-schools.TMCF is a 501(c)(3) tax-exempt, charitable organization and the place WHERE EDUCATION PAYS OFF ®
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Board Director
Advertising Research Foundation
- 2 years
Science and Technology
The Advertising Research Foundation (ARF) showcases leading and bleeding-edge solutions and evangelizes the leaders that lead them into action. Together, we challenge conventions and discover new insights that benefit our member network. This collaboration yields meaningful, actionable, and indispensable insights that empower our members to have a true impact on their marketing and build leadership in their organizations.
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Board Director
New York City Economic Development Corporation
- 2 years
Economic Empowerment
The New York City Economic Development Corporation's mission is to encourage economic growth in each of the five boroughs of New York City by strengthening the City's competitive position and facilitating investments that build capacity, generate prosperity and catalyze the economic vibrancy of City life as a whole.
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Board Director
Council of Urban Professionals
- 3 years
Economic Empowerment
CUP is an energetic 21st century leadership development organization that molds diverse business and civic leaders, and empowers them to exert influence, achieve their individual goals and create collective impact through a range of programs and initiatives. Our original group of 62 founders has swelled to more than 5,000 urban professionals and industry leaders who take part in our events, trainings, speaker series, advocacy efforts and online networks. Since 2006, over 50 CUP members have…
CUP is an energetic 21st century leadership development organization that molds diverse business and civic leaders, and empowers them to exert influence, achieve their individual goals and create collective impact through a range of programs and initiatives. Our original group of 62 founders has swelled to more than 5,000 urban professionals and industry leaders who take part in our events, trainings, speaker series, advocacy efforts and online networks. Since 2006, over 50 CUP members have been placed in key public sector and non-profit board and staff positions. Over 25 emerging civic leaders have completed our 9-month intensive CUP Fellows Program to learn new and innovative ways to engage in public service. These Fellows have entered the public sector, assumed leadership positions at award-winning charter schools and nonprofit organizations, and in times of crisis like the recent earthquake in Haiti, served as vital participants in emergency relief efforts.
Skills
Honors & Awards
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Kidscreen Award - Best Digital Preschool Series
Kidscreen
Encantos' bilingual preschool brand Canticos won the Kidscreen Award for Best Digital Preschool Series
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Emmy Nomination - Executive Producer
The Academy of Television Arts & Sciences
Encantos' bilingual preschool brand Canticos was nominated for an Emmy for Outstanding Short Format Children’s Program
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Kidscreen Award - Best Digital Preschool Series
Kidscreen
Encantos' bilingual preschool brand Canticos won the Kidscreen Award for Best Digital Preschool Series
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2017 Adweek Top Chief Marketing Technology Officers
Adweek
The digital/social/mobile/virtual age heralds a whole new approach to marketing, given that consumers enjoy more control over content and accompanying messaging than ever before. This reality has given rise to the tech-savvy CMO—one who is comfortable making use of all these digital skills to reach consumers in new ways. These 16 talented executives have all the qualities it…
The digital/social/mobile/virtual age heralds a whole new approach to marketing, given that consumers enjoy more control over content and accompanying messaging than ever before. This reality has given rise to the tech-savvy CMO—one who is comfortable making use of all these digital skills to reach consumers in new ways. These 16 talented executives have all the qualities it takes.
http://www.adweek.com/brand-marketing/these-tech-savvy-cmos-embody-all-the-talents-the-modern-marketer-needs/ -
Adweek 50
Adweek
Adweek 50 is the annual list of the most indispensable executives behind the CEO across the marketing, media and tech disciplines. Surprising, given that they’re not directly responsible for bringing in revenue—that’s the job of sales folk, who are also well represented here. But there is a reason this list is rich with CMOs. For one, they control the ad budgets that keep the media alive and healthy. And for another, marketing execs have become technologically astute as they ensure their…
Adweek 50 is the annual list of the most indispensable executives behind the CEO across the marketing, media and tech disciplines. Surprising, given that they’re not directly responsible for bringing in revenue—that’s the job of sales folk, who are also well represented here. But there is a reason this list is rich with CMOs. For one, they control the ad budgets that keep the media alive and healthy. And for another, marketing execs have become technologically astute as they ensure their companies are up on the latest tech trends and platforms.
http://www.adweek.com/news-gallery/advertising-branding/here-are-most-indispensable-executives-marketing-media-and-tech-174444 -
EFFIE - Silver
EFFIE
Top EFFIE honor in the 2013 Retail category for Walmart’s Receipt Challenge
Languages
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Spanish
Native or bilingual proficiency
Organizations
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Interactive Advertising Board
Board Director
- Present -
The Advertising Council
Board Director
- PresentThe Ad Council produces, distributes and promotes campaigns that improve everyday lives. Our memorable work inspires ongoing dialogue, engagement and action around significant public issues, creating a measurable difference in society.
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