Thomas Mitchell

Most B2B marketing sucks. Why? Capturing an email address is a lot easier than: - getting to know your ideal customers - clarifying your brand message - creating content they enjoy - crafting an experience - becoming an expert - working with sales When gathering leads > brand, your marketing will suck. Credit: Jason Vana

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The hardest part about marketing? Your brain is on 24/7. IYKYK 😉 Make sure you channel that energy well. Here's what I mean... 📌 QUICK TIP FOR YOU: Your marketers are ALWAYS thinking of big ideas. It's the gift and curse of creative tension. BUT... Most companies smother that creative energy. They put up walls of red tape. Approvals take forever. What happens? Your marketers get stuck making slide decks. Internal decks to PROVE their ideas. It sucks their creative energy dry. ✋🛑 Do this instead. 1) Give your team a fixed % of their time for experiments. 2) Remove all the red tape around testing new ideas. 3) Let them move FAST from concept to execution. I recommend setting a clear SLA agreement here. Have a path for idea > execution in 24 hours. Channel your creative energy HERE 👇 Where your customers will actually see it. Not in your internal slide decks.

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Here are 25 marketing truths from a $200M marketer. These are not just tips. They’re lessons that can redefine your approach. 1. “Free” is the most powerful word. Use it. 2. Believe in your product; others will follow. 3. In marketing, saturation is a myth. 4. Master the fundamentals before chasing hacks. 5. Practice generosity; give first, then ask. 6. A small, hungry market beats a bloated one. 7. Make your marketing feel invisible. 8. Attention spans are short, be engaging! 9. Focus on selling outcomes, not products. 10. Your audience is specific, know them. 11. Meet existing demand; don’t try to create it. 12. People care about benefits, not features. 13. Use emotion to sell; logic justifies it. 14. Winning isn’t about the best product but the marketing behind it. 15. What works today might fail tomorrow; keep testing. 16. Study your competitors; don’t resent them. 17. Market research fuels success. 18. Stories are your secret weapon. 19. Draw inspiration from others, but make it yours. 20. To excel in marketing, dive deep into human behavior. And here are 5 New Year bonus points: 21. Capture attention, transform it into action! 22. Gaining clients matters, but retention is key. 23. Simplify; people often struggle with complexity. 24. Let data drive your decisions. 25. Remember, persistence pays off; few buy at first glance. Which truth resonates with you the most?

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B2B marketing is NOT B2C marketing. Let’s get real. B2C? It’s all fun and games. It’s TikTok dances and flashy social campaigns. A simple click for a $19 impulse buy. “Omg, I love this brand!” But B2B? That’s an entirely different battlefield. Imagine this instead: 7 calls. 5 decision-makers. A procurement team that has forgotten how to smile. Yet, every "marketing guru" insists, “Marketing is just marketing.” No, it's not. B2C is seduction. B2B is trench warfare. If you want to succeed in B2B, stop chasing claps from your CMO friends. Forget “brand storytelling.” What you need is a killer value proposition that makes a VP's bonus skyrocket. Likes don’t pay the bills in B2B. Signed contracts do. Don’t underestimate B2B marketing. It's far from boring. It’s just grown-up sales with a prettier slide deck. So, let’s make the shift. What are you focusing on in your B2B strategy?

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Don't try to sell your entire offer in one ad. Instead... - Use the headline to sell the body - Use the body to sell the CTA - Use the CTA to sell the click - Use the sales page to sell the product One step at a time. Credit: immarkwilliam on Twitter/X

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Stop Blasting Everywhere. Start Building a Content Ecosystem. The more you slice one pillar piece into native, platform-specific content, the more you dominate YouTube, TikTok, LinkedIn, and even AI search, without burning out. The sooner you realize AI is increasingly citing video (up 71% in 6 quarters), the faster you’ll put video at the center and repurpose smarter, not harder. The bottom line? If you’re posting the same content everywhere, you’re fighting blind. Ecosystems build reach. Repurposing builds relevance. #ContentEcosystem #AIvideo #RepurposeWithPurpose

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One of the hardest parts of reputation management isn’t fixing problems. It’s explaining to leadership that: 📌 silence is still communication 📌 delays are still decisions 📌 and “we’ll deal with it later” usually means “too late” Trust isn’t lost in one moment. It’s lost in small, ignored ones. #PRemium #DigitalPR #BrandTrust #Communications #ReputationManagement

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14 Elements the Best Branding Agencies Include in Their Packages: - Logo Design - Brand Messaging - Visual Identity - Brand Positioning - UI/UX Design - Brand Strategy - Web Design and Web Development - Inbound Marketing - Business Cards and Packaging Design - Video Marketing - Social Media Management - Content Marketing - SEO (Search Engine Optimization) - Email Marketing #Branding #BrandIdentity #BrandingAgency #BrandingCompany #BrandingFirm #BrandingServices #WebDesign #LogoDesign #ContentMarketing

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A/B testing can increase conversions by 161%+. Yet, most people don't know how to do A/B testing properly. Here are 10 copy elements you should test (and how to do it). From a $200M Marketer: Before we start... When running an A/B test, it's important to only test one variable at a time. This way, you'll know exactly what change impacted the metric you’re optimizing for. Various tips below pertain to landing pages, emails, ads, etc. 1) Headline Testing headlines is crucial as they directly impact how many people read the rest of your copy. You can test headlines by changing: - Tone - Length - Emotional appeal - Use of Numbers This will help you understand what catches your target's attention the best. 2) Call-to-Actions Testing CTAs is vital because it can lead to higher click rates & purchases. You can test headlines by changing: - Copy - Placement - Color & Design - Urgency and Scarcity This will give you insights into what combo of attributes drives the most clicks. 3) Value Proposition Testing different value propositions allows you to communicate what your product offers in a better way. Test your value props by changing: - Format - Benefits - Pain Points This will uncover the value proposition that resonates most with your target. 4) Body Copy Length Testing the body copy length helps you find the balance between information and engagement. This testing is made by comparing short-form copy and long-form copy. This experimentation will reveal the ideal copy length that keeps readers engaged. 5) Emotional Appeal Testing different emotional triggers allows you to tap into your target's desires and motivations. To test this, experiment with different emotions: - Fear - Anger - Desire This will help you create copy that deeply connects with your prospect. 6) Social Proof Testing different presentations of social proof helps establish trust and credibility with your audience. To test this, try different formats such as: - UGC - Testimonials - Case studies This will highlight the most compelling way to present social proof. 7) Pricing Strategies Testing pricing strategies helps you optimize your pricing model for maximum conversions. Test pricing strategies by offering: - Discounts - Bonuses - Financing This will uncover the pricing approach that resonates best with your target. 8) Storytelling Using storytelling techniques allows you to captivate your audience more easily. To test this, try incorporating: - Stories - Characters - Narrative arcs Into your copy. This will help you create emotion-evoking and thought-provoking copy. 9) Formatting Testing different types of formatting enhances the readability and scannability of your copy. Test formatting by varying: - Text alignment - Sentence length - Word styling (bold/italics) This will improve your copy's presentation & lead to higher engagement. ( #10 in the comments ) Credit: @Chase Dimond ( go follow him)

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Freelancers—clients aren’t just buying your skills. They’re buying trust, perception, and positioning. Understanding the psychology behind why clients choose you can 10x your conversion rate. It’s not magic. It’s science—and strategy. Learn what makes you stand out on platforms like Ditansource. #Freelancing #ClientAcquisition #FreelancerTips

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If your product is the hero of your marketing — you're doing it wrong. Most brands talk about themselves too much. But the best marketers know: the customer is the real hero. Here are 9 timeless marketing rules from a $200M+ marketer — Chase Dimond 👇 Your product isn’t the hero ↳ Your customer is. Speak to their journey, not your features. Don’t stand out — stand for something ↳ People connect with beliefs, not buzzwords. Marketing is about feeling ↳ If your message doesn’t move anyone, it won’t convert anyone. Memorability > Messaging ↳ The best marketing is remembered — not just heard. Consistency wins ↳ Consistency builds trust. Trust builds sales. Story sells ↳ Good products sell. Great stories make them unforgettable. Niche beats noise ↳ A small, passionate audience beats a large, indifferent one every time. Listen more, guess less ↳ Your audience will tell you what they want — if you let them. Good sparks interest. Great sparks action. ↳ Attention is cheap. Action is priceless. Apply these consistently — and you’ll stop needing to chase your audience. Image Credit to: Chase Dimond on Pinterest.  _____________ DM us to be featured on our next post Great marketing starts with the right mindset. Luckily, we have one. Marketing Mindset

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I see people make this mistake all the time. Marketing Strategy ≠ Marketing Plan. Insightful post by Nehal Kazim🔥 Original post below: ⬇️ ⬇️ ⬇️ I see people make this mistake all the time. Marketing Strategy ≠ Marketing Plan. They aren't the same thing, but most people treat them like they are. And it's costing them time and money. Let me break down the real differences. A marketing strategy is your positioning framework. It's the foundational decisions about who you serve, how you're different,  And why people should choose you over competitors. A marketing plan is your execution system. It's a tactical roadmap that turns strategy into daily actions And measurable results you can track. Your strategy should answer: - Who is our customer?  - What's our unique position?  - Which channels fit our brand?  - What's our core offer? While your plan will lay out: - What campaigns you'll run  - When you'll launch  - How you plan to measure success - Your daily workflow and tasks This is how it looks across multiple channels: Paid Advertising ↳ Strategy: Target high-intent buyers with offer-focused messaging ↳ Plan: Launch Facebook campaigns, test creative variations, optimize for ROAS, scale winning ads Email Marketing  ↳ Strategy: Build trust through educational content and expert positioning  ↳ Plan: Create welcome sequence, send weekly newsletters, segment by engagement, A/B test subject lines Content Marketing ↳ Strategy: Establish authority in our niche by sharing frameworks ↳ Plan: Publish LinkedIn posts, create carousel graphics, engage with comments, repurpose across platforms The strategy guides every decision you make.  The plan executes those decisions systematically. Most brands will jump straight to planning,  Without establishing clear strategic positioning. They're optimizing tactics without understanding the bigger picture. At Ad Pros, we start with strategy first.  We define positioning, then build the execution system around it. That's how you get consistent results instead of random wins. ♻️ Repost this to your audience. Follow The Creator Accelerator by Chris Donnelly for more.

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Elite agencies know this: 1 + 1 + 1 = 10 Here's the hidden math The agencies that get this build proprietary databases worth more than their client roster. Your insights become your moat. Most agencies are sitting on gold mines. And they don't even know it. After tracking $50M+ in client revenue across dozens of verticals... I discovered something that changed everything: The real value isn't in individual client wins. It's in the PATTERN RECOGNITION across your entire portfolio. Here's what I mean: ✨ The Data Aggregation Advantage When you work with 5-10 clients in similar verticals... Magic happens. ➣ Client A's failed experiment becomes Client B's breakthrough ➣ Client C's conversion optimization unlocks revenue for Clients D, E, and F ➣ One client's audience insight transforms campaigns across the entire vertical Most agencies treat each client like an island. Elite agencies treat them like data points in a larger ecosystem. ✨ The Multiplier Move Framework Here's how pattern recognition creates asymmetric wins: Healthcare Vertical Example: ➣ Client 1: Discovery - emotional testimonials outperform clinical data 3:1 ➣ Clients 2-6: Immediate implementation across all campaigns ➣ Result: 40% average conversion lift without additional testing One insight. Multiple applications. Exponential returns. ✨ The Ecosystem Intelligence System Most agencies think: "What works for THIS client?" We think: "What pattern emerges across ALL clients?" ➣ Track conversion data by vertical, not just individual accounts ➣ Identify messaging frameworks that scale across similar businesses ➣ Build playbooks from aggregated wins, not isolated successes ✨ The Portfolio Advantage Traditional agencies: 1 + 1 + 1 = 3 Strategic agencies: 1 + 1 + 1 = 10 Because every client success becomes: ➣ Proof of concept for similar businesses ➣ Data point for pattern recognition ➣ Multiplier for portfolio-wide optimization ✨ The Siloed Service Trap Most agencies are trapped in custom solutions. Every client gets bespoke strategies. Every campaign starts from scratch. Every win stays isolated. Result? Linear growth. Capped leverage. But when you aggregate insights across portfolios... You move from service provider to strategic ecosystem. The agencies winning in 2025? They stopped treating clients as separate projects. And started treating them as connected data points in a larger intelligence system. === 👉 How are you leveraging cross-client insights to create multiplier effects across your portfolio? ♻️ Kindly repost to share with your network 💌 Join our our newsletter for premium VIP insights. Link in the comments.

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Agencies often talk crap on other agencies and it's a pointless exercise but here's why I find it amusing Hiring is hard Running a company of 10 is hard Running a company of 40 is harder Most agency owners can never scale above either 40 heads or 40 clients because they don't replace themselves The reason I am at 450 clients and 500 employees is because processes (sops etc) simply outperform talented people who ignore checklists My interns beat anyone Thrasio hired for example, they with ultimate sophistication ignored commandment 1 of selling on Amazon. They let their top sellers go out of stock. Boutique agencies claim better talent allows them better results, often posting on social media like a solo fashion show Not only is this misleading but it's also their only claim they can make because they can't or haven't yet scaled their own company to merit a higher level argument But with that said, it's not me against you (other agencies), it's all of US vs Amazon There is simply no need to attack other agencies to gain ground, the ground is infinite and I get more client referrals when I help my competitors anyway Business is not a zero sum game, on the contrary it's an infinite value giving game This is why I give away everything Some of you will hate on me just because I am successful But most of you who learn something and apply it to your own business will grow And to the few who come back and say thank you for all the content? You're the reward that keeps me going

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Most marketers use ChatGPT for copy. Smart marketers use it to think strategically. Here are 5 prompts to sharpen your thinking and uncover new insights: 1. Spot gaps in a strategy Review this strategy. What’s missing, unclear, or weak? Suggest improvements. 2. Get opposing views What’s the strongest counter-argument to this idea? How would a critic respond? 3. Simplify complex ideas Turn this into a one-slide summary I could present to a busy exec. 4. Strategic reframing Here’s my idea. Reframe it as a campaign tailored for [C-suite / enterprise / small business / non-technical audience]. 5. Uncover new angles What angles or perspectives am I missing on this topic? What would top marketers explore that I haven’t? You’re not just prompting ChatGPT. You’re training it to be your strategic thinking partner. — ♻️ Found this useful? Make sure to repost. 📥 Want 15 plug-and-play tasks you should never do manually again? Grab the free guide: https://lnkd.in/gGnSwYgH

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Polished brands are starting to feel fake. Here’s why messy is winning. You don’t build trust by being flawless. You build it by being honest. A new wave of branding is emerging: Imperfect Marketing. Here’s why it works: People want relatability ↳ The Heinz ketchup campaign with crayon drawings? It worked because it looked unpolished. Flaws = humanity ↳ Customers resonate more with brands that show vulnerability. ↳ Perfect visuals can feel robotic. Authenticity stands out ↳ Real handwriting. ↳ Slight misalignment. ↳ Playful packaging. Brands that aren’t afraid to be imperfect come across as confident. Want your brand to feel human? Stop polishing it to death. Image Credit to: @thedesigntrip on Instagram ------ DM us to be featured on our next post. Design is everywhere, Great design starts here. Follow Design Daily Daily for ideas that never take a day off.

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What can <£100k actually deliver on TV? For Fiverr in March this year: 📈 Their second highest ever conversion rate from ATL 📉 Lowest registration CPA on record 🚀 +58% uplift in signups year-on-year Not through scale. Through smart, challenger planning. At MNC, we help brands unlock TV’s potential by dismantling five expensive myths: 💰Myth 1: “We need millions to make TV work.” Wrong. We’ve driven results off sub-£100k budgets by compressing activity into tight bursts that build frequency fast. 📺 Myth 2: “Cheap DRTV will do the job.” Daytime-only plans feel efficient but stall reach. We always include peak airtime to drive memory and performance. 🌐 Myth 3: “One broadcaster is simpler.” It’s limiting. We diversify across broadcasters and VOD to balance cost, control, and audience quality - not media-owner interests. 🎬 Myth 4: “Cut the creative to save.” 10s and 20s rarely land for brands with lower awareness. 30s consistently outperform when you need to educate and convert. 📊 Myth 5: “Just optimise to CPA.” Too narrow. We track both response and brand impact, avoiding the trap of chasing cheap slots that don’t scale. Challenger brands often think TV is too big, too opaque, or too risky. But the problem isn’t TV. It’s how most people plan it. Thanks to Colette Bloom and the Fiverr team - a long-standing partnership built on doing things differently.

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Copywriters & Marketers: Here’s a table that outlines common A/B testing variables: By systematically testing these variables, you can gain insights into user behavior and preferences, allowing you to create more effective and engaging content. Bookmark this one

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The secret to high-performing influencer campaigns? Stop controlling creators. Start empowering them. In today’s creator economy, the brands winning on social are the ones giving influencers the freedom to do what they do best: create authentic, audience-first content! In the vlog, we dive into: 🎨 Why creative freedom equals higher engagement & stronger ROI 📊 How brands like Tesco and 3M use category experts to win trust 📰 Jago Sherman in the Financial Times talking about AI influencers 🎥 Oon set with Sage in Covent Garden Rahul Horeesorun Alex Burgess Hannah Ryan Zar Yakov Matt Jay Joseph McGeehan Jack Edwards Will Marsh Elizabeth Price #InfluencerMarketing #CreatorEconomy #DigitalMarketing #MarketingStrategy #SocialMedia

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