Otilia Amarandei

Paramount and iSpot have co-developed a new product, called Outcomes at Scale, that represents a first: automated attribution reporting across linear and CTV video advertising. Fully integrated and first to market with this product, it’s another example of how Paramount is making TV more measurable and actionable. https://lnkd.in/edPpqKxM

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Last week at the Microsoft Advertising Accelerate event in the beautiful Punta Cana in the Dominican Republic we showcased how AI is revolutionizing advertising by redefining audience intent, automating tasks, and driving real business outcomes with over 200 clients, agencies and partners representing 1000’s of brands. It was incredible to see the momentum and pace of innovation and to me our vision is clear: the future of customer interactions is conversational, driven by the advancements of generative AI. This shift allows for seamless interactions between consumers, brands, and advertising platforms, opening new and exciting possibilities for advertising. We showcased several exciting and innovative product releases that are set to transform audience engagement in conversational platforms. ⛱️ Microsoft Advertising Showroom ads are designed to offer a virtual shopping experience, allowing users to explore products in a more engaging and interactive way. These ads create a virtual storefront where users can browse, interact with, and even purchase products directly within the ad unit. This format is perfect for brands looking to showcase their products in a visually appealing and immersive environment. ⛱️ 🏖️ Dynamic filters are another innovation that allows users to customize their ad experience based on their preferences. These filters enable users to interact with the ad content by selecting different options, such as colours, sizes, or styles, to see the most relevant products or services thus increasing user engagement and driving enhanced conversion rates. 🏖️ 🏖️ Generative AI is not only enhancing productivity but also driving better business outcomes. Tools like Co-pilot in the Microsoft Advertising Platform are helping advertisers save time and uncover valuable insights. 🏖️ We are truly excited to co-create the future with our clients and partners, and we invite you to join us on this journey as we bring these and many more innovations to market Thank you to all our partners and clients for attending, my incredible team of Mascha Driessen, Pablo Laucirica Lopez-Palacios, Ravleen Beeston, Clemmentijn Treinen, Ben Irons and Helena Dillon for their outstanding hosting and of course everyone in Jennifer Kattula's team for putting on the show. Download our guide today and start transforming your customer engagement strategies with generative AI!

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With 84% of CTV ad spend expected to be programmatic in 2025, TV listing data is more important than ever. Learn how these granular signals around content inform buying transactions and give brands confidence they're getting most from their CTV budgets. https://lnkd.in/exXYmsY5

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Big brands vs. emerging operators, who has the edge in affiliate partnerships? In my latest chat with Gali Hartuv, CEO of WarriorLab, we dug into the mindset and structural differences that shape how each approaches partnerships. 🔹Larger brands often bring defined processes, clear segmentation, and dedicated teams. But agility? That’s where they can stumble. 🔹Smaller and emerging operators, meanwhile, tend to be faster, more flexible, and often more personal in their approach, but may lack the scale and resources of their bigger counterparts. So which model sets you up for long-term success? We unpacked this (and a whole lot more) on the latest 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 episode. Tune in here for the full conversation in the comments ⬇️

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The Walt Disney Company’s new deal with TelevisaUnivision isn’t just about #soccer, it reflects a broader industry shift toward treating #Hispanic audiences as foundational, not fringe. What was once considered an add-on is now becoming a core #strategy for platforms looking to grow and retain diverse audiences. https://lnkd.in/e_4_9v3K

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Privacy. Transparency. AI. In-housing. Brands and agencies don’t always see eye to eye—and the stakes are higher than ever. Basis partnered with AdExchanger to uncover where brands and agencies are aligned, where they differ, and what it all means for the future of advertising. Read the full report: https://lnkd.in/gXTaQNTG

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Azerion's DSP, Hawk, launched in the US yesterday. I didn't announce it, though. Scope3 CEO Brian O'Kelley did. Hawk is a launch partner of Scope3's Agentic Media Platform. In his first public demo of the platform yesterday, Brian highlighted Hawk as one of the most cost-effective paths for media buyers to access curation through their platform. With decisioning happening on the sell side via the Scope3 agentic platform, media buyers should not have to pay a hefty DSP fee. With Scope3 and Hawk, they don't have to. This is the next chapter of curated media buying, setting a new standard for efficiency in programmatic. Azerion has long been a leader on curation through our DSP, SSP, and DMP technology. Through Hawk and our partnership with Scope3, we will now be bringing curation to AI-driven media buying. It's a big win for advertisers, who get more bang for each buck, high-quality publishers, who get more of each ad dollar, and the planet.

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Excited to announce our direct integration and partnership with Stack Adapt DSP to make Infolinks Curated Propriety Placement inventory accessible to StackAdapt advertisers. “Partnering with Infolinks gives our advertisers a unique edge,” said Gregory Joseph, VP of Inventory Development at StackAdapt. “We’re able to offer not only their premium proprietary placements but most importantly true curation at its core without any added fees being absorbed by our advertisers.” Read our press release: https://lnkd.in/euKEWUSC

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