Sebastian Oddo
Briarcliff Manor, New York, United States
11K followers
500+ connections
About
Articles by Sebastian
Contributions
Experience & Education
Licenses & Certifications
Volunteer Experience
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Modern Marketer Advisory Council Member
Brand Innovators
- Present 2 months
Education
Our goal for this Council is to bring together a strategic group of experts across innovation, consumer insights, shopper behavior, and research and development while collaborating to shape data-driven strategies and drive market growth.
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Speaker - WLN: International Women's Day- The Importance of Being a Champion of Others panel
Mastercard
- Present 3 months
Human Rights
The Importance of Being a Champion of Others Panel
Join us for a meaningful discussion on the power of advocacy and sponsorship in shaping and advancing women’s careers. This panel will explore how championing others can create opportunities, foster growth, and drive meaningful change in the workplace. -
Speaker - Mastering Loyalty & Partnerships
Andreessen Horowitz
- 1 month
Sit down with us for a great chat with Sebastian Oddo, global VP of digital marketing innovation at Mastercard, and Austin Marchese, COO at IYK. In this talk Seb and Austin will discuss how to build loyalty that really sticks, keep partnerships strong, and what to do (and avoid) when closing those big business deals.
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Mentor
American Corporate Partners (ACP)
- Present 11 months
i18n_veterans
ACP's free, yearlong program connects veteran Protégés with Mentors to help them build fulfilling careers and bridge the gap between the military and the private sector.
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Assistant Chef
Ronald McDonald House New York
- 1 month
Children
I volunteered with Ronald McDonald House (RMH) as part of their Guest Chef program, where I helped prepare comforting meals for families staying at the house. In collaboration with the Guest Chef, who created the menu and purchased the ingredients, I worked alongside other volunteers in a cooking class setting. Together, we prepared and cooked meals to provide a sense of comfort and care to the families during their stay.
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Guest Speaker
ANA Educational Foundation
- 1 month
Education
The AEF is the bridge that connects the advertising, marketing, and academic communities. Together, they educate and inspire the next generation of talent while advancing the understanding of marketing and advertising in society.
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Mentor
Boss Beauties
- 1 month
Education
NYSE Women’s History Month Mentoring Session kicked off #WomensHistoryMonth with @BossBeauties telling their story! CEO & Co-Founder Lisa Mayer and other influential leaders hosted discussions on breaking through tech, media disruption, mentoring and more 💜
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Women's Mentoring Series - Mentor
Mastercard
Education
I am currently volunteering as a mentor for Mastercard's "Women's Mentoring Series" where I work with women from diverse backgrounds to support their growth in executive presence and personal brands. I lead 1 on 1 workshops on topics such as critical conversations and feedback, negotiation, and advocating for yourself and others. We are working together to develop personal goals and strategies for success.
I am passionate about helping women achieve their full potential, and I believe…I am currently volunteering as a mentor for Mastercard's "Women's Mentoring Series" where I work with women from diverse backgrounds to support their growth in executive presence and personal brands. I lead 1 on 1 workshops on topics such as critical conversations and feedback, negotiation, and advocating for yourself and others. We are working together to develop personal goals and strategies for success.
I am passionate about helping women achieve their full potential, and I believe that everyone deserves to have a mentor who can help them reach their goals. I am grateful for the opportunity to make a difference in the lives of these women, and I am confident that my volunteer work is making a positive impact on the world. -
The Belle Block™ - Team Member
Mastercard
- Present 2 years 2 months
Education
The Belle Block™ is a community launched in June 2022 to educate and empower women and non-binary individuals to benefit from Web3 technology and crypto.
Learn more:
https://www.mastercard.com/news/press/2022/june/mastercard-spearheads-new-web3-and-crypto-community-alongside-leading-industry-voices-to-make-emerging-tech-more-accessible-to-women-and-non-binary-individuals/ -
Unlocked / Career Planning & Mentoring
Mastercard
- Present 2 years 7 months
Education
Unlocked is Mastercard's opportunity network where you can find and access skills and opportunities that open new doors to Priceless possibilities for you and your teams.
Together, we're reimagining the future of work. -
Volunteer
Girls4Tech
- Present 2 years 8 months
Education
Girls4Tech is a Mastercard signature education program launched to drive the interest of young girls in science, technology, engineering and math (STEM).
We’d like to invite your students to join the community of over 2.5 million girls across 56 countries. These Girls4Tech have discovered how their skills and strengths can lead to a STEM career as a Cryptologist, Fraud Detective, Data Scientist or Design Engineer (just to name a few)! -
Volunteer
Westchester Parks Foundation
- 1 month
Environment
Volunteers will secure protective tree tubes, remove litter that endangers the health of the river, and cut back invasive plants to ensure the success of the native tree plantings. This cleanup will keep Saxon Woods Park both sustainable and accessible to your community
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Youth Mental Health First Aider
National Council for Mental Wellbeing
- Present 4 years
Health
Mental Health First Aid teaches you how to help someone who may be experiencing a mental health or substance use challenge. The training helps you identify, understand and respond to signs of addictions and mental illnesses.
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Speaker / Mentor
Girls Who Code
- Present 6 years 11 months
Education
Girls Who Code is a nonprofit organization which aims to support and increase the number of women in computer science. The organization is working to close the gender gap in technology and change the image of what a programmer looks like and does. They have a 7-week Summer Immersion Program, a 2-week specialized Campus Program, after school Clubs, and a 13-book New York Times best-selling series. The aim is to inspire, educate, and equip young women with the computing skills to pursue 21st…
Girls Who Code is a nonprofit organization which aims to support and increase the number of women in computer science. The organization is working to close the gender gap in technology and change the image of what a programmer looks like and does. They have a 7-week Summer Immersion Program, a 2-week specialized Campus Program, after school Clubs, and a 13-book New York Times best-selling series. The aim is to inspire, educate, and equip young women with the computing skills to pursue 21st century opportunities.
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Mentor
My Brother's Keeper (Non-Profit)
- Present 6 years 4 months
Education
President Obama launched the My Brother’s Keeper initiative to address persistent opportunity gaps faced by boys and young men of color and ensure that all young people can reach their full potential.
Through this initiative, the Administration is joining with cities and towns, businesses, and foundations who are taking important steps to connect young people to mentoring, support networks, and the skills they need to find a good job or go to college and work their way into the middle…President Obama launched the My Brother’s Keeper initiative to address persistent opportunity gaps faced by boys and young men of color and ensure that all young people can reach their full potential.
Through this initiative, the Administration is joining with cities and towns, businesses, and foundations who are taking important steps to connect young people to mentoring, support networks, and the skills they need to find a good job or go to college and work their way into the middle class. -
OSEN Diversity & Inclusion - Committee Member
Octagon
- 2 years 10 months
Civil Rights and Social Action
The OSEN Inclusion Committee is an employee-led committee focused on driving ID in the workplace and marketplace. It is aligned to OSEN’s overarching ID Strategy and takes the lead in
generating innovative programming on the 3 C’s: Culture, Careers & Clients. -
Moderator
Stamford Innovation Week
- 1 month
Science and Technology
Led a discussion titled "From the Arena to the C-Suite" with Mike Richter.
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Co-Host for Inclusion & Equity Hackathon
IPG DXTRA
- 1 month
Human Rights
I am so grateful to have had the opportunity to host the first ever IPG DXTRA Inclusion & Equity Hackathon. Employees from across IPG DXTRA had the opportunity to solve real business challenges as it relates to Inclusion & Equity! It was a great event and I am so proud to have been part of it!
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Hackathon Judge
General Assembly
- 3 months
Education
General Assembly is an educational institution that transforms thinkers into creators through education in technology, business and design. Our global network of students, instructors, and entrepreneurs aims to bring people together to take advantage of a new kind of learning-by-doing approach to education.
General Assembly is a pioneer in education and career and this Hackathon is around contactless experiential activations. -
Stamford, CT - Judge
TED Conferences
- 1 month
Science and Technology
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized (subject to certain…
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized (subject to certain rules and regulations).
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Panelist - White Plains Public Library
City of White Plains, New York
- 1 month
Education
How Did I Get Here? Career Panel at White Plains Public Library
Sebastian Oddo and Dan Isenberg from Octagon will talk to teens about their careers in sports and entertainment marketing.
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Stamford Next Board Member
CTNext / Stamford Next
- 9 months
Science and Technology
Stamford Next is supported by CTNext which supports the success of companies and entrepreneurs by providing guidance, resources, and networks to accelerate their growth.
For more information go to: https://ctnext.com/ -
IBM iX thinkLeaders Podcast - Guest (AI x Sports)
IBM
- 1 month
Science and Technology
How do we balance the art of a sport with data analytics? Can data account for the unpredictability of a player’s performance? What will the fan experience be in the future?
In this episode of IBM thinkLeaders podcast, we are joined by Sebastian Oddo (Senior Vice President of Innovation for Octagon) & Qiana Martin(owner of Eat Soccer). We talk to Sebastian and Qiana about how AI is impacting athletic performance, the fan experience in a stadium, and how we watch a game at home. We also…How do we balance the art of a sport with data analytics? Can data account for the unpredictability of a player’s performance? What will the fan experience be in the future?
In this episode of IBM thinkLeaders podcast, we are joined by Sebastian Oddo (Senior Vice President of Innovation for Octagon) & Qiana Martin(owner of Eat Soccer). We talk to Sebastian and Qiana about how AI is impacting athletic performance, the fan experience in a stadium, and how we watch a game at home. We also get into the rise of eSports, what leagues can do to engage distracted fans, and how players may be mimicking moves they learned in a video game.
Apple Podcasts: https://apple.co/2Mvgbnm
Google Podcasts: http://bit.ly/2ODa6I6
Spotify: https://spoti.fi/2IsAFNa
Soundcloud: http://bit.ly/2M2Jmir
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Baccalaureate Ceremony - Keynote Speaker
Manhattanville College
- 1 month
Education
Grateful for the opportunity to be the keynote speaker at Manhattanville College for the Baccaulareate Ceremony on Friday, May 17th 2019 at 4pm in the O’Byrne chapel. Manhattanville takes great pride in choosing individuals who exemplify their values of academic excellence, development of the whole student, creation of a nurturing campus environment and a commitment to service, so when I was asked, I was so honored!
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Project Review Panel x Board Member
Innovate Stamford
- 6 months
Economic Empowerment
In 2017, Innovate Stamford formed and was catalyzed with a $2 million grant from CTNext, a state-funded subsidiary of the quasi-public venture capital firm Connecticut Innovations. The grant designates Stamford as an “Innovation Place”, a hub for innovation, entrepreneurship and business growth. This is part of a statewide effort to build a more robust community of entrepreneurs and accelerate startup growth by providing access to talent, space, industry expertise, services, skill development…
In 2017, Innovate Stamford formed and was catalyzed with a $2 million grant from CTNext, a state-funded subsidiary of the quasi-public venture capital firm Connecticut Innovations. The grant designates Stamford as an “Innovation Place”, a hub for innovation, entrepreneurship and business growth. This is part of a statewide effort to build a more robust community of entrepreneurs and accelerate startup growth by providing access to talent, space, industry expertise, services, skill development and capital.
Stamford’s Innovation District integrates places, institutions and people who have historically been unconnected into a cohesive hub for innovation. These include emerging live-work-play-learn neighborhoods in the South End and downtown; economic, cultural and educational anchor institutions such as UConn-Stamford and The Ferguson Library; early stage entrepreneurs and leaders of their global customers; and public spaces such as parks, plazas and other pedestrian destinations. -
Speaker
Creative Tech Week
- 1 month
Science and Technology
Over the past years, Creative Tech Week has grown into an international festival bringing together the interdisciplinary developers, designers, executives and artists in the creative technology field from across a diversity of industries. We provide a platform for thousands of experts to gather, learn, recruit, discover, and showcase their most advanced work.
Experience different immersive worlds in virtual reality and augmented reality while networking with a gender-balanced mix of…Over the past years, Creative Tech Week has grown into an international festival bringing together the interdisciplinary developers, designers, executives and artists in the creative technology field from across a diversity of industries. We provide a platform for thousands of experts to gather, learn, recruit, discover, and showcase their most advanced work.
Experience different immersive worlds in virtual reality and augmented reality while networking with a gender-balanced mix of other creative technologists, developers, artists, and other professionals. -
Speaker
Warsaw Sports Business Club
- 1 month
Science and Technology
The Warsaw Sports Business Club’s mission is to provide a platform for opportunity, professional/personal development, and industry engagement. This comes in the form of professional workshops, professional site visits, networking opportunities, and bi-weekly meetings with sports business professionals. All of this leading to a personally built platform to obtain internships and jobs within the sports business industry.
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Super Powers from TEDx Speakers
TED Conferences
- 1 year 1 month
Super Powers from TEDx Speakers with Sharbari Ahmed, Sean Brawley, and Sebastian Oddo
Three veterans of TEDx Ferguson Library discuss the art and craft of giving a memorable presentation. -
Speaker
TED Conferences
- Present 7 years 3 months
Science and Technology
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized (subject to certain…
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized (subject to certain rules and regulations).
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Mentor - The Women’s Leadership Network
Interpublic Group (IPG)
- 1 year
The WLN exists on a local level in various cities and companies within the IPG network and helps provide broader programming at a National level. The Board of Directors, Advisory Group and Executive Sponsors help guide WLN activities.
The Women’s Leadership Network aims to be the force for gender equality and opportunity for women within IPG.
Our mission is to champion IPG women by working to understand the gender equality challenges they may be facing – and leverage those…The WLN exists on a local level in various cities and companies within the IPG network and helps provide broader programming at a National level. The Board of Directors, Advisory Group and Executive Sponsors help guide WLN activities.
The Women’s Leadership Network aims to be the force for gender equality and opportunity for women within IPG.
Our mission is to champion IPG women by working to understand the gender equality challenges they may be facing – and leverage those learnings to tirelessly advocate for every colleague to contribute to creating a more inclusive workplace where IPG women can thrive. -
2018 IPG Inclusion Awards Judge
Interpublic Group (IPG)
- Present 7 years
Human Rights
According to Heide Gardner, SVP and Chief Diversity and Inclusion Officer, “The awards elevate efforts that are making a difference and offer a moment of celebration that we can share with the honorees. Although we have much more progress to make it is valuable to acknowledge how far we have come.”
Happy to be part of this great program! -
VR Night - Sponsor / Host
Creative Tech Week
- 1 month
Education
Over the past years, Creative Tech Week has grown into an international festival bringing together the interdisciplinary developers, designers, executives and artists in the creative technology field from across a diversity of industries. We provide a platform for thousands of experts to gather, learn, recruit, discover, and showcase their most advanced work.
Experience different immersive worlds in virtual reality and augmented reality while networking with a gender-balanced mix of…Over the past years, Creative Tech Week has grown into an international festival bringing together the interdisciplinary developers, designers, executives and artists in the creative technology field from across a diversity of industries. We provide a platform for thousands of experts to gather, learn, recruit, discover, and showcase their most advanced work.
Experience different immersive worlds in virtual reality and augmented reality while networking with a gender-balanced mix of other creative technologists, developers, artists, and other professionals. -
Mentor
Everwise
- 1 month
Social Services
Everwise is a fast-paced, vibrant company that recognizes the value of hard work combined with unconventional thinking. We’re solving some extremely big problems (and having some fun along the way). Here are the values that we live by as a team.
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Panelist - Digital Media CT
UConn Digital Media and Design
- 1 month
Education
The Digital Media CT Kickoff was a one-day forum that took place at UConn Stamford on June 22, 8:30 AM – 4:30 PM. Participants of this event experienced current practices within the film, television or digital media industries.
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Panelist - University of Oregon MBA Program
University of Oregon Sports Product Management
- Present 8 years 5 months
Education
I had the opportunity to participate in a panel discussion for students of the University of Oregon to talk about my role at Octagon so they can learn about my experiences and industry trends to stand out.
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Dolan School of Business - Guest Speaker
Fairfield University
- Present 7 years 7 months
Education
This event focuses on career possibilities within the field of marketing. The DSB will be showcasing five professionals that provide marketing services in any of the following capacities: advertising, branding, digital, public relations, market research, media strategy, sales, or social media. Students enjoy hearing from experts and learning more about their organizations and career path.
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2017 Inclusion Awards Judge
Interpublic Group (IPG)
- Present 8 years 1 month
Human Rights
According to Heide Gardner, SVP and Chief Diversity and Inclusion Officer, “The awards elevate efforts that are making a difference and offer a moment of celebration that we can share with the honorees. Although we have much more progress to make it is valuable to acknowledge how far we have come.”
Happy to be part of this great program! -
Guest Speaker
Creative Tech Week
- Present 9 years 1 month
Science and Technology
Octagon’s Sebastian Oddo will share his perspective as the digital lead at a global sports marketing and event agency and explain how he bridges the gap between tech creators and the brand marketers that employ their technology to engage consumers. Oddo will explore how the right technology-based activation can help brands create The Bliss Point – that moment when consumers decide to share their brand experiences with their friends, followers and networks.
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Guest Speaker
Fairfield University
- 1 month
Education
Guest speaker at Fairfield Universities "Speed learning" session. This session was a fast paced format that helped students interact with professionals in a more casual manner. This format gives students an opportunity to hone their networking skills and get a "sneak peek" of career paths, exposure to different areas of marketing, an understanding of how to prepare for a career in marketing and what qualifications are needed to excel.
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Advisor - iTalent Roundtable
The Business Council of Fairfield County
- Present 8 years 7 months
Science and Technology
ITalent in Fairfield County is an initiative to improve the supply and placement of available technical and digital talent in a region of 23 municipalities, 940,000 people and no regional government. It was developed over 18 months by 20 large and small growth companies, 5 colleges and universities, 2 training organizations, 5 co-working spaces, state and city economic development leaders, and the CT Department of Labor.
The mission of the iTalent initiative is to strengthen and elevate…ITalent in Fairfield County is an initiative to improve the supply and placement of available technical and digital talent in a region of 23 municipalities, 940,000 people and no regional government. It was developed over 18 months by 20 large and small growth companies, 5 colleges and universities, 2 training organizations, 5 co-working spaces, state and city economic development leaders, and the CT Department of Labor.
The mission of the iTalent initiative is to strengthen and elevate awareness of our tech community, improving retention within the region as careers progress. Longer term, we also will expand and diversify our tech talent pool by expanding student access to post-secondary education and integrating the tech employer and educator communities in ongoing processes of real time needs identification, curriculum evolution, joint development of pre-employment learning opportunities, and post-employment civic engagement and professional development. -
Mentor
Network for Teaching Entrepreneurship (NFTE)
- 2 years 1 month
Social Services
The Network for Teaching Entrepreneurship, also referred to as NFTE, is an international non-profit organization providing entrepreneurship training and education programs to young people from low-income urban communities. I mentored students in the classroom to teach them the importance of marketing themselves in a positive way!
Publications
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What Will Sports Fans See Behind Closed Doors?
SportsTechie.com
The absence of major sporting events during the global pandemic has created unprecedented anticipation among fans who are eager to watch their favorite teams and athletes again. Before the UFC returned last weekend, it had been two months without live sports in the U.S. and across much of the world. Even now, the fervor keeps growing by the day. Read more
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Transform Your Venue Into A Media Platform
Sports Innovation Lab
This research report explores the current state of media in venues, looking at both how media shapes the experience of fans, and how the business of sport is adapting to shifts in media technology at venues.
For this research, we interviewed 20 experts from the sports industry, across sports properties, venue operators, technology vendors, architects, agencies and brands. In addition to qualitative interviews, we conducted a review of the extant literature in the sports industry about…This research report explores the current state of media in venues, looking at both how media shapes the experience of fans, and how the business of sport is adapting to shifts in media technology at venues.
For this research, we interviewed 20 experts from the sports industry, across sports properties, venue operators, technology vendors, architects, agencies and brands. In addition to qualitative interviews, we conducted a review of the extant literature in the sports industry about the trajectory of media in venues.
Finally, we used our Sports Innovation Lab proprietary natural language research data set to guide our research and provide additional context for the information gathered from interviews. Our platform ingests and processes texts from the sports industry, and runs exhaustive text analysis based on our proprietary market mapping. -
Essential IPG Newsletter, October 17th, 2019
Interpublic Group
Octagon’s Senior Vice President of Innovation Sebastian Oddo discusses how AI is impacting the fan experience and athletic performance on the latest episode of IBM’s thinkLeaders podcast.
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Commencement Addresses
Harrison Herald
Manhattanville College’s Graduate and Doctoral commencement ceremony will take place on Thursday, May 16, at 6:00 p.m. on the Manhattanville Quad. The keynote address will be delivered by Dr. Rudolph Crew. Dr. Crew is a nationally-acclaimed educator whose career has spanned from the classroom to the chancellorship of the nation's largest school district, New York City Public Schools.
His guiding principle has always been to provide the means by which all students can achieve high…Manhattanville College’s Graduate and Doctoral commencement ceremony will take place on Thursday, May 16, at 6:00 p.m. on the Manhattanville Quad. The keynote address will be delivered by Dr. Rudolph Crew. Dr. Crew is a nationally-acclaimed educator whose career has spanned from the classroom to the chancellorship of the nation's largest school district, New York City Public Schools.
His guiding principle has always been to provide the means by which all students can achieve high standards, and he has made it his mission to overhaul and strengthen America’s educational system. Dr. Crew’s publication, Only Connect: The Way to Save Our Schools, has guided a public discussion. As chancellor of New York City Public Schools, Dr. Crew led a number of reforms, including the adoption of curriculum standards for all schools, elimination of tenure for principals, and the introduction of school-based budgeting.
Manhattanville College will host its Baccalaureate and Honors Ceremony on Friday, May 17, at 4:00 p.m. in the O’Byrne Chapel to celebrate and award scholarly excellence to matriculating seniors. Students who are honored at the Baccalaureate Ceremony are at the top of their class in each department, as well as having demonstrated exemplary citizenship in a variety of manners.
The keynote address, with a theme of gratitude, will be delivered by Sebastian Oddo '07, Vice President of Innovation for Octagon, Mr. Oddo works with Creative Technologists, Developers, Designers and Experience Strategists to bring concepts to life for some of the largest Fortune 500 companies in the US and Globally.
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2030: The Future Of Influence
Forbes
I worked with the talented David Schwab on an article about "The Future Of Influence on It is 2030".
Here's a snippet, read the full article below:
"Your brand is launching and needs an ambassador. Where do you turn? An athlete, entertainer, musician, social influencer, doctor, robot, inanimate doll, community group or deceased celebrity? Moreover, how the heck are we going to activate the relationship?" -
Alumni Spotlights
Manhattanville
Sebastian Oddo '07 finds it important to help people embrace the power of technology in their daily lives. Oddo's passion for technology was spurred while he was a student here at Manhattanville, where he received his B.A. in Management and Computer Science. He says that he has greatly enjoyed his marketing classes here, so much that he sometimes even forgets he wasn't a marketing major! Currently, he works at Octagon, a sports marketing agency. Octagon is the world's largest sports &…
Sebastian Oddo '07 finds it important to help people embrace the power of technology in their daily lives. Oddo's passion for technology was spurred while he was a student here at Manhattanville, where he received his B.A. in Management and Computer Science. He says that he has greatly enjoyed his marketing classes here, so much that he sometimes even forgets he wasn't a marketing major! Currently, he works at Octagon, a sports marketing agency. Octagon is the world's largest sports & entertainment agency with over 30 years in sports marketing, sponsorship and athlete & talent representation. At this organization, the Manhattanville alumnus oversees the company's technology, design and content practices. As Oddo says himself, "I put my two passions together hoping to find a role, and the role found me!"
Read more via the publication URL -
Essential IPG Newsletter, March 8, 2018
Interpublic Group
Octagon’s VP of Technology, Design and Content, Sebastian Oddo, shares five things to know about Snapchat lens studio
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Essential IPG Newsletter, January 18, 2018
Interpublic Group
Octagon’s Vice President of Digital & Content Production, Sebastian Oddo, on why digital is the future and how to stay educated and up-to-date
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Why Digital Is the Future, and How You Can Prepare
Front Office Sports
2018 is here and with the new year comes a new set of resolutions. For many, professional growth and developing skills necessary to succeed in the workplace fall at the top of their resolutions list.
One such skill set is digital–a term often described as a must-have for college students and young professionals entering the modern workforce, yet there is little definition of what that actually means or how to develop this repertoire. In fact, the term is often used in such a vague…
2018 is here and with the new year comes a new set of resolutions. For many, professional growth and developing skills necessary to succeed in the workplace fall at the top of their resolutions list.
One such skill set is digital–a term often described as a must-have for college students and young professionals entering the modern workforce, yet there is little definition of what that actually means or how to develop this repertoire. In fact, the term is often used in such a vague, cavalier manner that it’s nearly impossible to determine where to start. That’s where Sebastian Oddo comes in.
Oddo is the Vice President of Digital & Content Production at Octagon, one of the largest sports marketing agencies in the world. He spent his career learning the ins and outs of the digital industry, first working at a small developer shop overseeing the build out of websites and eventually being brought on at Octagon to help support the build out of their digital team.Other authorsSee publication -
Excuse Me, College is Now
Hampton Roads Publishing
Using the Law of Attraction and Lynn Grabhorn's Excuse Me, Your Life Is Waiting as a starting point, Excuse Me, College Is Now is an invaluable, up-beat guide for college students, and their parents, on how to navigate the stresses of college life to enjoy it.
Filled with real-life stories and practical tips, this is a user-friendly book that deals with the major issues college kids face today.
Excuse Me, College Is Now is the ideal gift for high-school seniors and college…Using the Law of Attraction and Lynn Grabhorn's Excuse Me, Your Life Is Waiting as a starting point, Excuse Me, College Is Now is an invaluable, up-beat guide for college students, and their parents, on how to navigate the stresses of college life to enjoy it.
Filled with real-life stories and practical tips, this is a user-friendly book that deals with the major issues college kids face today.
Excuse Me, College Is Now is the ideal gift for high-school seniors and college students.
Honors & Awards
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Top Creativity and Innovation Voice
LinkedIn
On LinkedIn, "Top Creativity and Innovation Voice" refers to individuals recognized by LinkedIn for their influential content and thought leadership in the fields of creativity and innovation. These individuals often share insightful posts, articles, and videos that inspire others to think creatively and embrace innovation in their professional and personal lives.
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2024 SABRE Award
SABRE Awards
Mastercard has won a SABRE Award for our "Mastercard Artist Accelerator" in the NFTs category!
This award highlights our innovative use of Web3 to empower emerging artists with digital tools and platforms. Thanks to the SABRE Awards and our amazing team for making this possible. Cheers to more innovation in Web3 -
Brand Innovators 40 under 40 Honoree
Brand Innovators
A new generation of marketers is coming. Or really – knowing how much marketing constantly bends to meet the needs and tastes of young consumers – they’re already here. They grew up on the Internet and are early adopters of all things digital. They Tweet, text, shop, and stay connected personally and professionally on their mobile devices all day long. They prefer online video to television. They are diverse and idealistic. They value authenticity and transparency. They are the Brand Innovators…
A new generation of marketers is coming. Or really – knowing how much marketing constantly bends to meet the needs and tastes of young consumers – they’re already here. They grew up on the Internet and are early adopters of all things digital. They Tweet, text, shop, and stay connected personally and professionally on their mobile devices all day long. They prefer online video to television. They are diverse and idealistic. They value authenticity and transparency. They are the Brand Innovators 40 Under 40. Don’t blink – they’ll be running your marketing department before you know it.
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2023 - Billboard - Best of CES 2023
Billboard - Best of CES 2023
Mastercard is providing artists with new-age tools to succeed. The Web Accelerator collective is breaking new strides in career development, providing artists with the outlets to create and connect with their fans. The Polygon blockchain, which lives on the Ethereum cryptocurrency ether, will facilitate NFT creation and distribution for artists participating in the Web3 program.
Why We Love It: The process feels like a DIY career builder, harnessing the latest tech and presenting it in…Mastercard is providing artists with new-age tools to succeed. The Web Accelerator collective is breaking new strides in career development, providing artists with the outlets to create and connect with their fans. The Polygon blockchain, which lives on the Ethereum cryptocurrency ether, will facilitate NFT creation and distribution for artists participating in the Web3 program.
Why We Love It: The process feels like a DIY career builder, harnessing the latest tech and presenting it in an approachable, scalable way. Any user can sign up to participate in the Mastercard program.
Available: Spring 2023
https://www.billboard.com/lists/ces-2023-best-products-billboard/best-web3-tool-mastercard-web-accelerator/ -
2020 - Best Use of a Single Technology (Gold)
Event Marketer
"You’re no doubt familiar with the interlocking red and yellow circles that form Mastercard’s brand identity—its visual brand identity, that is.
In 2019, Mastercard introduce its first-ever sonic brand identity, a short jingle without words that is meant to form the card issuer’s audio calling card. Part of the rollout for the sonic identity involved activations at Mastercard-sponsored events like the Grammys, Brit Awards, League of Legends esports championship series and Pebble Beach…"You’re no doubt familiar with the interlocking red and yellow circles that form Mastercard’s brand identity—its visual brand identity, that is.
In 2019, Mastercard introduce its first-ever sonic brand identity, a short jingle without words that is meant to form the card issuer’s audio calling card. Part of the rollout for the sonic identity involved activations at Mastercard-sponsored events like the Grammys, Brit Awards, League of Legends esports championship series and Pebble Beach Pro-Am golf tournament.
There, Mastercard introduced a first-of-its kind, artificial intelligence-driven social app to create a unique version of the tune for each user based on information they shared about themselves." -
Mike Burton Award
Octagon
Mike Burton✖️03.02.20
Every year Octagon celebrates the memory of a beloved employee named Mike Burton by awarding one employee who represents his beautiful spirit.
Today I was surprised by the entire agency with this incredible award. I am so honored and thankful for receiving this and I will cherish it for the rest of my life.
I never met Mike but I have learned a lot about him over the course of 10 years I have been at Octagon.
He was a family man who…Mike Burton✖️03.02.20
Every year Octagon celebrates the memory of a beloved employee named Mike Burton by awarding one employee who represents his beautiful spirit.
Today I was surprised by the entire agency with this incredible award. I am so honored and thankful for receiving this and I will cherish it for the rest of my life.
I never met Mike but I have learned a lot about him over the course of 10 years I have been at Octagon.
He was a family man who loved his wife and children, gave back to his community, loved working at Octagon and was simply a kind human. His energy is missed but lives on through many people at our organization.
Thank you to everyone who showed me loved today. I appreciate it from the bottom of my heart.
#MikeBurton #MyOctagon ♥️ -
Champion of ID (Diversity and Inclusion)
2019 National Diversity Council Leadership Conference
I was nominated by our internal 'Diversity and Inclusion' team to attend the 2019 National Diversity Council Leadership Conference on April 10-12 in Dallas, Texas. I had the opportunity to hear keynote speakers President Obama, America Ferrera, and General Colin Powell talk how to lead D&I councils (or committees), and educate on workplace cross-cultural topics including gender, ethnicity, generation, veteran, LGBTQ, disability and religion.
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Event Marketer - Best Touch or Gesture-Based Event Interactive
Event Marketer
The editors of Event Marketer announce the winners of the 2018 Experience Design & Technology Awards, the world’s largest—and only—recognition program celebrating the best use of design, social media and event technology to enhance live experiences. This year’s “best and brightest” were recognized at an awards luncheon at EventTech in Las Vegas. Congratulations to all of the winners.
We won a silver award for our work on the following campaign:
Campaign: Be Like Steph
Client:…The editors of Event Marketer announce the winners of the 2018 Experience Design & Technology Awards, the world’s largest—and only—recognition program celebrating the best use of design, social media and event technology to enhance live experiences. This year’s “best and brightest” were recognized at an awards luncheon at EventTech in Las Vegas. Congratulations to all of the winners.
We won a silver award for our work on the following campaign:
Campaign: Be Like Steph
Client: Kaiser Permanente
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2018 Recent Graduate Service Award
Manhattanville
Honors an graduate who has contributed to Manhattanville through involvement in programs, events, panels, mentoring, and "gives back" as an educator to the student community.
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TEDx Speaker
TED
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized (subject to certain…
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized (subject to certain rules and regulations).
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Event Marketer - Best Use of RFID / NFC / BLE
Event Marketer
The editors of Event Marketer magazine announce the winners of the 2017 Experience Design & Technology Awards, the world’s largest and only recognition program celebrating the best-designed live experiences and the most powerful “wired” engagements delivered by brands and partners worldwide. Congratulations to all of this year’s winners (and stay tuned for full awards coverage in the December issue of Event Marketer).
We won an award for our work on the following…The editors of Event Marketer magazine announce the winners of the 2017 Experience Design & Technology Awards, the world’s largest and only recognition program celebrating the best-designed live experiences and the most powerful “wired” engagements delivered by brands and partners worldwide. Congratulations to all of this year’s winners (and stay tuned for full awards coverage in the December issue of Event Marketer).
We won an award for our work on the following campaign:
Campaign: You Are Here
Client: Marriott International
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2016 - Communicator Award of Excellence
Communicator Awards
Octagon is proud to announce the Octagon website has received a Communicator Award of Excellence in the Corporate Communications category. Redesigned this past year and new site built by Octagon's own development team, the new site launched in September 2016 to reflect the tone of our global agency brand through slick design, captivating visuals, and a seamless user experience.
http://www.octagon.com/news/octagon-website-wins-communicator-award
*My team and I led the efforts for…Octagon is proud to announce the Octagon website has received a Communicator Award of Excellence in the Corporate Communications category. Redesigned this past year and new site built by Octagon's own development team, the new site launched in September 2016 to reflect the tone of our global agency brand through slick design, captivating visuals, and a seamless user experience.
http://www.octagon.com/news/octagon-website-wins-communicator-award
*My team and I led the efforts for this project. -
10 of the Industry's Best Digital Sports Sponsorship Activations
Event Marketer
RFID wristbands linked fans to Facebook and Twitter as they went through LG’s 4,500-square-foot “training facility” activation in the Final Four Fan Fest at the Indiana Convention Center in Indianapolis. NFC technology served as the backbone to the experience, enabling all photos and videos to post to social, and allowed LG to track interactions as fans made their way through a Player’s Lounge, Locker Room, Practice Gym and Film Room. Even the traditional prize wheel was digital—fans used LG’s…
RFID wristbands linked fans to Facebook and Twitter as they went through LG’s 4,500-square-foot “training facility” activation in the Final Four Fan Fest at the Indiana Convention Center in Indianapolis. NFC technology served as the backbone to the experience, enabling all photos and videos to post to social, and allowed LG to track interactions as fans made their way through a Player’s Lounge, Locker Room, Practice Gym and Film Room. Even the traditional prize wheel was digital—fans used LG’s gesture-controlled TV remote to spin for prizes.
http://www.eventmarketer.com/inside-10-of-the-industrys-best-digital-sports-sponsorship-activations/
*My team and I led the efforts for the original ideation of this concept. -
2016 Cynopsis 2016 "IT List" Honoree
Cynopsis Media
As part of Cynopsis Digital's Model D Award celebration, we're celebrating the most innovative executives in digital media who excel in digital content, marketing, advertising, social media, and online content as they take their place on Cynopsis Digital’s “It List."
Just who are these pros? They’re the digital thinkers and doers behind the scenes whose peers notice and emulate them. They're the type of people who always seem to be one step ahead, who can anticipate when the winds are…As part of Cynopsis Digital's Model D Award celebration, we're celebrating the most innovative executives in digital media who excel in digital content, marketing, advertising, social media, and online content as they take their place on Cynopsis Digital’s “It List."
Just who are these pros? They’re the digital thinkers and doers behind the scenes whose peers notice and emulate them. They're the type of people who always seem to be one step ahead, who can anticipate when the winds are shifting and are the first to reposition their team and their company to take the best advantage of new opportunities. These are the people who have defined success in daily business life through a potent combination of intelligence and influence. Their decisions affect the digital content industry, shake up the status quo and change the future.
http://www.octagon.com/news/sebastian-oddo-named-digital-it-list -
Featured on Mashable
Mashable
The MasterCard Priceless Surprises Social Media team came to Austin turning out a high-tech Twitter-enabled vending machine, and this machine doesn't dispense candy or chips. Instead, it serves up opportunities. Exclusively for MasterCard card holders, tech enthusiasts tweet #PricelessSurprises and have the chance to win introductory phone calls with more than 300 leading technology executives, computer hardware accessories and hundreds of MasterCard prepaid cards to help with purchases toward…
The MasterCard Priceless Surprises Social Media team came to Austin turning out a high-tech Twitter-enabled vending machine, and this machine doesn't dispense candy or chips. Instead, it serves up opportunities. Exclusively for MasterCard card holders, tech enthusiasts tweet #PricelessSurprises and have the chance to win introductory phone calls with more than 300 leading technology executives, computer hardware accessories and hundreds of MasterCard prepaid cards to help with purchases toward their innovative small business. MasterCard holders who also checked in on Foursquare were also surprised when the social team at MasterCard told them to come over to the Mashable House to pick up their Priceless Surprise.
http://mashable.com/2014/03/08/priceless-surprises-brandspeak/#pTcds41gHmqZ
*My team and I led the efforts for ideation on this concept.
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