About
Articles by Jim
Contributions
-
Dealing with demanding clients in advertising: How do you manage unrealistic requests and tight deadlines?
Unrealistic requests, tight deadlines, from demanding clients defines the advertising business! This is "a feature not a bug". Your account managers, creative/delivery team and accounting department should all be built and aligned to consistently and sustainably (dare I say enjoyably!) deliver to that level of service. On the client side, customers need to clearly understand the level of service they signed up for... then you need to plan to over-deliver faster. Surprise clients with early, high quality deliverables, rather than surprising them with late, poor quality deliverables. Either way you are in the business of delivering surprises! Make sure you are delivering the kind of surprise people will be happy to pay for! :-)
-
How would you prioritize budget allocation between online and offline marketing channels for optimal ROI?
Online and offline should not be thought of separately. Instead, allocate your budget in time across the customer journey in context of total lifetime value. All touch points should be integrated from offline to digital experience and back again, delivering consistent brand experience and high engagement.
-
You're eager to expand your marketing skills. How can you navigate various areas during your internship?
As an intern, don’t underestimate your power to bring new ideas to the table! As an all digital all mobile native, you have super powers and insights that all the old people around you literally have no idea about. Be patient with them .. a handful will actually understand what you are talking about !
Activity
-
Moby just added 500 previously unreleased tracks/multitracks to his free music service, mobygratis. He renewed attention and received significant…
Moby just added 500 previously unreleased tracks/multitracks to his free music service, mobygratis. He renewed attention and received significant…
Liked by Jim Walker
-
Betsy Eppers, PMP share some gems, but don’t give away the secret sauce 😉 Betsy and team are operations experts!
Betsy Eppers, PMP share some gems, but don’t give away the secret sauce 😉 Betsy and team are operations experts!
Liked by Jim Walker
-
It was great to be back on campus speaking with students about how fulfilling a career in the Life Sciences can be. Thanks to the organizers…
It was great to be back on campus speaking with students about how fulfilling a career in the Life Sciences can be. Thanks to the organizers…
Liked by Jim Walker
Experience & Education
-
Data360 for Healthcare Engagement
View Jim’s full experience
See their title, tenure and more.
or
Publications
-
Think Big, Start Small, Move Fast: 15 Tips From the Mayo Clinic on Marketing Innovation
DTC Perspectives
See publicationThe innovation books on my shelf are typically written by designers, famous agency wizards, marketing gurus, etc., so it was surprising to see a title, co-authored by a team from the Mayo Clinic Center for Innovation, popup in my Amazon book recommendations...
-
The 4 Surprising Ps of Content Marketing Success
GetResultsInAction.com
See publicationThe original 4 Ps of Marketing − Price, Product, Promotion, and Place − were first popularized in the early 1960s by marketing professor E. Jerome McCarthy. His elemental principles have remained a cornerstone of marketing theory ever since.
As we move into an era of integrated mobile, digital, and social content marketing, however, it is clear that the 4Ps need to be revisited and aligned with the ever-evolving always-on media ecosystem. -
Using Gamification to Drive Patient Engagement: How Gaming Will Save Medicine
Get Results in Action
See publicationIn September of 2013, a medical research study conducted in southeast India was published in The Lancet that may help save the US healthcare system from bankruptcy, and could ultimately change the way preventative healthcare measures are delivered around the world...
-
The Anticipatory Leader: Buckminster Fuller's Principles For Making the World Work
The Futurist Magazine
Languages
-
Japanese
Professional working proficiency
-
French
Limited working proficiency
Recommendations received
4 people have recommended Jim
Join now to viewMore activity by Jim
-
Start with Data360 and make your journey an easier one!!! #CallMe
Start with Data360 and make your journey an easier one!!! #CallMe
Liked by Jim Walker
-
Where are Americans moving in 2025? Our latest report explores how rising costs and economic shifts are fueling migration to the Mountain States.
Where are Americans moving in 2025? Our latest report explores how rising costs and economic shifts are fueling migration to the Mountain States.
Liked by Jim Walker
-
Little choices, each day! I’m taking the steps every time I go to the fourth floor. The elevator isn’t even an option after my run. Is it a small…
Little choices, each day! I’m taking the steps every time I go to the fourth floor. The elevator isn’t even an option after my run. Is it a small…
Liked by Jim Walker
-
Literally every strategy I see be like this. ... P.S. In all seriousness if you want to avoid this disease, simply ban ANY "value judgement" words…
Literally every strategy I see be like this. ... P.S. In all seriousness if you want to avoid this disease, simply ban ANY "value judgement" words…
Liked by Jim Walker
-
BREAKING NEWS! After years of speculation, it seems Apple is finally announcing its plans in AI-driven digital health! As Apple CEO Tim Cook once…
BREAKING NEWS! After years of speculation, it seems Apple is finally announcing its plans in AI-driven digital health! As Apple CEO Tim Cook once…
Liked by Jim Walker
-
Don't get me wrong, I love a good pint of Guinness today but as I've grown older, I have truly grown to appreciate what a special and unique day…
Don't get me wrong, I love a good pint of Guinness today but as I've grown older, I have truly grown to appreciate what a special and unique day…
Liked by Jim Walker
-
Data360 delivers the numbers you need for success in healthcare marketing targeting, reach, and engagement! #hcpdata #nursedata #healthcaremarketing…
Data360 delivers the numbers you need for success in healthcare marketing targeting, reach, and engagement! #hcpdata #nursedata #healthcaremarketing…
Liked by Jim Walker
-
6 other traits of rich people no one tells you: 1. Rich people want you to sell them something. 2. Something 99% of rich people have in common:…
6 other traits of rich people no one tells you: 1. Rich people want you to sell them something. 2. Something 99% of rich people have in common:…
Liked by Jim Walker
-
Excited to share that I'll be at @HIMSS Global Health Conference with @Microsoft this year! Come see how @EPAM is revolutionizing healthcare…
Excited to share that I'll be at @HIMSS Global Health Conference with @Microsoft this year! Come see how @EPAM is revolutionizing healthcare…
Liked by Jim Walker
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Jim Walker in United States
3875 others named Jim Walker in United States are on LinkedIn
See others named Jim Walker