Scott Bernstein

Paramount and iSpot have co-developed a new product, called Outcomes at Scale, that represents a first: automated attribution reporting across linear and CTV video advertising. Fully integrated and first to market with this product, it’s another example of how Paramount is making TV more measurable and actionable. https://lnkd.in/edPpqKxM

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Programmatic inventory, premium CTV, agentic AI, and brand authenticity: Each come with benefits, but can require overcoming challenges. Explore those issues, then prepare for success in these key areas with our 2026 Trends Report (at the link in comments).

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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CMO’s and agencies are so enamored with bottom-funnel targeting tactics that they totally lost the ability to move people effectively—their judgement is out of balance with real needs today. The targeting down funnel ‘disease’ gives marketers a feeling that they aren’t being wasteful but so much is showing they aren’t being effective either. “This ….reveals …a fundamental mismatch. Respondents are applying bottom-of-funnel tactics to what they've identified as top-of-funnel brand building objectives.”

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Tune in as Susan Baier of Audience Audit joins host Drew McLellan to reveal powerful insights from Agency Core's latest research on agency leadership. Susan shares eye-opening data, discusses the key challenges agencies face, and highlights the strategies that set top-performing agencies apart—making this episode a must-listen for any agency leader looking to improve and grow. Click the link to listen to the full episode: https://lnkd.in/gWfJEBYq

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"Ad fraud" Did you stop scrolling? If so, this is a conversation you literally can not afford to miss. In this episode of the State of Streaming podcast, I sat down with the legendary Dr. Augustine Fou (Creator of FouAnalytics "see Fou yourself") to find out how ad fraud actually happens and (more importantly) how to stop paying for it. If you control a media budget, you'll learn about... 1. The "Schrödinger's Cat" of Streaming TV Fraud Dr. Fou explains a paradox: There is NO fraud in streaming, and there is 100% fraud in streaming. The Safe Zone: If you buy direct from Disney, ESPN, or NBCU, it’s impossible to fake. The Kill Zone: Chasing cheap CPM's on programmatic exchanges is likely 100% fraud (spoofed domains and mobile apps pretending to be what you think are humans watching TV). 2. CPM is a Price, Not a Cost Stop celebrating your "efficiency" because you lowered your CPM from $35 to $3. If you buy 1,000 impressions for $35 and they are real humans, you have value. If you buy 10,000 impressions for $3 and 90% are bots, you just lit your money on fire. The Takeaway: Don't be afraid of high CPMs. You are paying for the absence of fraud. 3. The $100 Million Lesson (The Uber Story) We talk about a case study where Uber paused their ad spend to audit for fraud. They kept the spend paused for one week...then another. Then? They cut $100 million from their budget. The outcome? App installs didn’t drop. Why? Because the "attribution" models were claiming credit for installs that humans were going to make anyway. So how do you navigate this conversation, at any level of scale? By adopting a "Small Business Mindset." A small business owner can't afford to spend $1,000 and see zero results. Learn how to distinguish correlation from causation with the full masterclass on ad verification (below in the comments) 👇

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Josh Brown reveals that local retail advertisers are turning away from social media because it has "become crowded, chaotic," packed with so many ads that consumers don't notice and pay attention. New research from Adelaide, the attentiveness measurement firm, finds that $1,000 of AM/FM Radio ads requires $2,635 worth of Facebook ads to achieve the same level of attention. Adelaide also found that audio platforms generate nearly the same attentiveness as TV.

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Super excited to announce this expanded partnership between Instacart and The Trade Desk!  Instacart is the first U.S. retail media network to integrate its grocery selection with The Trade Desk platform for streamlined self-service use cases, enabling approved advertisers and agencies to build first-party custom audiences based on specific product criteria for programmatic campaigns. CPG brands can also access real-time sales measurement signals from Instacart directly in The Trade Desk platform. Here we go! https://lnkd.in/eygGcAJr

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Great article by Mark Stenberg around the impact of AI Overviews on Publisher's Affiliate businesses and how creators are positioning themselves to leverage this shift. “Creators are the modern publishers,” said David A. Yovanno, CEO of Impact.com. “They’ve become performance marketers, just with different distribution channels.” https://lnkd.in/eWGxi6xv

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June’s Zeta Economic Index (ZEI) is out and signals recalibration, not a downturn. U.S. consumers are exercising more caution in their spending. Retail interest cooled, credit intent moderated, and online browsing increased. During times like these, we find our customers look to Zeta Global more to help optimize marketing and CRM efforts. More insights here: https://lnkd.in/eRSvZqu5

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When will streaming TV surpass linear TV in ad spend? 📅 According to eMarketer, streaming TV will surpass linear TV advertising by 2028, which aligns with our prediction from two years ago. https://lnkd.in/eAqPCKgk

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