Sean 🎤 Albertson

Castle Rock, Colorado, United States
6K followers 500+ connections

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My approach to transforming the customer journey centers on reducing effort to drive…

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Articles by Sean 🎤

  • The Evolution of Customer Experience: From Personal Interactions to AI-Driven Engagement

    The Evolution of Customer Experience: From Personal Interactions to AI-Driven Engagement

    Customer experience (CX) has been a cornerstone of commerce since the earliest days of trade. What began as personal…

    3 Comments
  • The Evolution (or Destruction) of Customer Experience

    The Evolution (or Destruction) of Customer Experience

    The Challenges, Transformations, and Future in the Changing Landscape of CX By Sean Albertson Founder & CEO, CX4ROCKS…

    5 Comments
  • Extreme ROCKS

    Extreme ROCKS

    If you have heard me speak at conference, read my posts or if you read my upcoming book, 4ROCKS: Transforming the…

    1 Comment
  • Why "​4"ROCKS?

    Why "​4"ROCKS?

    When I refer to 4ROCKS, I’m not just using the number to represent “For” Resolution Of Customers’ Known Struggles. I’m…

  • 4ROCKS: The Winding Customer Journey

    4ROCKS: The Winding Customer Journey

    Customers don't always follow the path we lay out for them. Their journey can look like a winding river as they weave…

    3 Comments
  • 4ROCKS: For Resolution Of Customers'​ Known Struggles

    4ROCKS: For Resolution Of Customers'​ Known Struggles

    Have you ever developed a journey map outlining a relatively straight forward process, just to find out you customer's…

    2 Comments

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Experience & Education

  • CX4ROCKS, LLC

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Publications

  • How to Develop a Frictionless Client Service Experience

    Social Media Examiner

    Is your client service as smooth as it could be? Could your agency be losing valuable relationships due to complicated or frustrating processes? In this article, you’ll discover a methodology for assessing and improving the customer experience journey.

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  • 4ROCKS: Reduce Effort, Drive Loyalty, Transform the Customer Experience

    WriteWay Publishing

    Sean’s ROCKS Strategy is a step-by-step process for identifying, analyzing, and prioritizing the most important experiences you need to focus on for your business. Learnings include:
    - Common sources of customer challenges and methods to avoid them.
    - Ways to engage your employees and align them for best results.
    - Processes that will expedite your research and results.
    - Platform strategies to drive value from your data and technology.
    - Best practices for addressing the…

    Sean’s ROCKS Strategy is a step-by-step process for identifying, analyzing, and prioritizing the most important experiences you need to focus on for your business. Learnings include:
    - Common sources of customer challenges and methods to avoid them.
    - Ways to engage your employees and align them for best results.
    - Processes that will expedite your research and results.
    - Platform strategies to drive value from your data and technology.
    - Best practices for addressing the challenges you find.

    If you are in a role at your company that provides customer support, develops products, or deals with digital capabilities, you need to read this book. Actually, if you work for a company at all, you need to read this book. Everyone at your company impacts the experiences your customers have with your brand. The ROCKS Strategy can enable any department in a company to be the champion for change and the advocate for your customers, keeping them satisfied and loyal.

    See publication
  • Is Your IT Team the Next Hero of CX

    CIO Review

    Article describing the potential role of IT in the future of CX.

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  • Laser-Focus on CX Metrics for Success

    CX Decoded Podcast - CMS Wire

    Sean Albertson caught up with CMSWire Editor-in-Chief Rich Hein and Managing Editor Dom Nicastro of CMSWire's CX Decoded to discuss his approach to measuring CX success.

    Other authors
    • Rich Hein
    • Dom Nicastro
    See publication

Honors & Awards

  • Finalist, CX Leader of the Year

    CMS Wire

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