About
Great marketing isn’t noise. It’s clarity people can trust.
I help purpose-driven…
I help purpose-driven…
Activity
2K followers
-
Guillermo Saenz shared thisAsk most people what Goodwill of Colorado does, and they'll say "thrift stores." Sit in the room I sat in last night, and you'd never say that again. The annual dinner brought together team members, program participants, and partners from across Colorado; the people who carry the mission in ways most people never see from the outside. A few months into this role, I'm still struck by the same thing: The work is powerful. The people doing it are remarkable. The impact is wider than any one person can see from any one seat. Last night was a chance to celebrate and honor our team members, participants, and partners. Every day, I am more amazed by this work. Honored to be a part of it.
-
Guillermo Saenz shared thisFor 30 days, I tracked every 15 minutes of my life on a spreadsheet. Not because I had the time. Because I didn't. I had started a new role at Goodwill, finishing a research project for nonprofits, trying to write a book, and telling myself I was "multitasking" through all of it. The spreadsheet told a different story. Multi-tasking is mostly an illusion. What I was actually doing was slicing my focus. Jumping from one thing to another and then back again. All that jumping wasn't making me faster. It made me feel fragmented. It decreased my productivity and, worse, it was killing my peace of mind. I realized that I was only doing one thing at a time anyway. Might as well own that instead of spending so much energy shifting gears. Here's what I saw in my data: I was cramming activities into 15-minute blocks for the sake of "productivity." Checking email between meetings. Scrolling between calls. Squeezing in tasks that looked important but weren't. The blocks don't lie. I spent 37% of my waking hours on things that felt urgent but didn't move anything forward. Emails. Errands. Reactive logistics. I was in constant motion and exhausted by dinner, but I couldn't point to the one thing that actually mattered. Meanwhile, the book I want to write? Five hours in 16 days. The people I love? They got whatever was left after the noise. So I started doing two things differently. First, I stopped pretending I could split focus and started choosing what gets the whole block. One activity. One zone. Fifteen minutes of honesty. I'm still in the middle of this. Still catching myself splitting focus between things that feel urgent and things that actually matter. Still learning the difference between motion and progress. But the 15-minute blocks don't let me lie about it anymore.
-
Guillermo Saenz shared thisNonprofit monthly donor programs are the backbone of building sustainable fundraising. Set up a recurring gift, build a loyal base, and fund your mission for years to come. The model is simple. The results aren't. I've spent months deep in the research on monthly donor programs, subscription psychology, and artist fan clubs. Not because I needed more fundraising jargon in my life, but because something kept feeling off with how nonprofits were approaching their monthly donor programs. We say "community", but mean a recurring credit card charge. We say "retention", but we mean we haven't figured out why people leave. We say "stewardship", but mean a receipt and a sentence we're proud of. Operational failure gets labeled as donor indifference. Burnout gets patched with better messaging instead of better systems. A recurring payment gets confused for a relationship. Over the next few weeks, I'm going to share some uncomfortable questions about monthly giving. Not polished answers. Just the things I can't unsee anymore.
-
Guillermo Saenz shared thisColorado has a way of cutting through the noise. Sometimes it happens on a trail, when your mind finally quiets down. Sometimes it happens on a bike ride, when the road opens up and so do your thoughts. Sometimes it happens in a wild, beautiful place that reminds you public lands are not an abstract policy conversation. They are part of how we live. Part of how we connect. Part of what makes Colorado, Colorado. That’s why I’m proud to be part of the host committee with the Conservation Lands Foundation for Growing Community Power for Colorado’s Public Lands, an evening about the possibilities, progress, and power of community-led conservation. We’ll hear from leaders helping shape that future, including Tom Gougeon, President of the Gates Family Foundation, Amber Clark, Executive Director of Dolores River Boating Advocates, and Chris Hill, CEO of the Conservation Lands Foundation. What I love most about this event is that it goes beyond conservation as a concept. It gets to something deeper: belonging, stewardship, and shared responsibility. The future of public lands should not be shaped only by policy or politics. It should also be shaped by the people and communities who know these places, love these places, and refuse to let them be taken for granted. I’d love for you to join us. RSVP here: https://bit.ly/42bNRNU #Colorado #PublicLands #Conservation #CommunityPower #Outdoors #Stewardship #ProtectPublicLandsGrowing Community Power for Colorado's Public LandsGrowing Community Power for Colorado's Public Lands
-
Guillermo Saenz shared thisConfession: before joining Goodwill of Colorado I thought I understood what Goodwill did. Turns out, I understood the storefront, not the story. Like a lot of people, I associated Goodwill with thrift stores, donations, and retail that does some good in the community. And yes, that’s part of it. But five weeks into this role, I can already say my understanding was way too small. What many people don’t realize is that the retail side helps support a much broader mission. Goodwill of Colorado powers programs that serve people across the state, including AgrAbility, which helps farmers, ranchers, and agricultural workers with disabilities, injuries, or chronic health conditions stay independent and productive. This is the part of Goodwill most of us never see. We often miss the larger engine behind it all: programs designed to help people keep working, keep going, and keep their dignity intact when life gets hard. Because for many farmers and ranchers, work is not just a job. It’s identity. It’s family. It’s purpose. It’s legacy. I’m still learning. A lot. But one of the biggest lessons so far is this: Sometimes we think we understand an organization because we recognize its storefront. But the real story is often happening far beyond the front door. #GoodwillColorado #CommunityImpact #AgrAbility #Colorado #NonprofitLeadership #PurposeDrivenWorkAgrAbility helps Colorado rancher continue the job he lovesAgrAbility helps Colorado rancher continue the job he loves
-
Guillermo Saenz shared thisI'm still pretty new at Goodwill of Colorado, but I can already tell you, this organization is the real deal. We're hiring an Events & Special Projects Manager, and I'd love to help find the right person.Guillermo Saenz shared thisWe are still looking to fill this role with the right person! Do you know someone that might be interested? Lets chat! 🌟 Looking for a career with purpose? 🌟 Goodwill of Colorado is more than a workplace—we’re a mission-driven organization dedicated to creating brighter futures for individuals and families across our state. Every role on our team helps power life-changing programs, workforce development opportunities, and stronger communities. We’re excited to share a new opportunity: 🔹 Events & Special Projects Manager In this impactful role, you’ll plan and coordinate fundraising and special events for Goodwill of Colorado—managing registration and auction platforms, shaping program design, leading logistics, and ensuring exceptional event execution. You’ll also take the lead on special projects that help advance our mission. If you’re passionate about creating meaningful experiences and want to make a difference in your community, we’d love to meet you. 👉 Join us and help create opportunity—one job at a time.
-
Guillermo Saenz shared this"WARNING. DANGEROUS DROP AHEAD. STAY AWAY FROM CLIFF EDGE." Good. Every edge worth walking toward has a sign like this. A reasonable warning. A hand pointing back toward the middle. But here’s what the middle costs you: the view. The trick isn’t ignoring the sign. It’s asking what staying back actually costs you.
-
Guillermo Saenz shared thisThis week, I joined Goodwill of Colorado as Director of Customer Experience and Marketing. I've been around long enough to recognize when a career starts revealing itself as a calling. Music. The Integer Group. Arrow. Mi Casa Resource Center. Every stop taught me something about culture, commerce, and what it means to build experiences that actually matter to people. This is where it was all pointing. Yesterday I toured the Goodwill Possibilities and Voyages campus for the first time. I wasn't prepared for what I walked into. Possibilities is a 14,000-square-foot community, a town built entirely to help adults with developmental disabilities develop life skills, build confidence, and practice independence in a safe, real-world environment. Voyages is an adult day program for seniors, designed not just for supervision, but for discovery. Daily adventures. Social connection. A carefully built world that restores confidence and transforms what aging can look like. I walked out of the campus moved in a way I didn't expect. And that's only two of our programs. This is what Goodwill of Colorado actually is. More than 90 cents of every dollar spent at our retail stores fund programs like these. The store is the mission in action. And programs like Possibilities and Voyages are what the mission makes possible. More to come!
-
Guillermo Saenz shared thisMost people think the subscription economy started with Netflix. It started with a book and a mailbox. In 1926. And it started because Harry Scherman loved what you and I love — walking into a bookstore and discovering something that stops you cold. Most Americans couldn't do that. No bookstore within miles. No way in. So he mailed people a book. Once a month. Curated by experts who asked one question: what does this person need to read next? The Book of the Month Club wasn't a book business. It was an access business. And that distinction built an empire. What I've learned from this is that sometimes the best founders don't create the product. They redesign who gets to have it. Scherman didn't ask "how do we sell more books?" He asked, "Who isn't in the room, and why?"
-
Guillermo Saenz reacted on thisGuillermo Saenz reacted on thisI've been a little quiet on here lately, but for the best reason: I GOT MARRIED! On April 25th, I married the love of my life, Grant, surrounded by all of our family and friends. The last few weeks have been all about soaking up that newlywed bubble and settling into this exciting new chapter together. And honestly? I've loved every second of it. But while I'm still riding the post-wedding high, I'm also feeling more energized than ever to get back to it — because we're building some incredibly exciting things at Chezie, and I cannot wait to start sharing more with you all in the coming weeks.
-
Guillermo Saenz reacted on thisMost people turn the page on a new chapter by leaving. Every so often, you get to write one without closing the book. Cinco de Mayo was that kind of day. Surrounded by our partners — Brownstein Hyatt Farber Schreck, Consume & Create™, Citizen HKS, Inc. Perkins&Will, and Nathan Luna Roofing — we gathered around a single, life-changing question: What kind of ancestor will you become? We unveiled Latino Cultural Arts Center forthcoming brand, the Khipu-inspired donor wall that honors our past, present, and future, and the furniture that will make the building feel like home. To the collaborators who became lifelong friends in this process — Jarrett Andrés Hardy, Joshua Wills, Justin Gilmore, Armando Somoza, MBA, MFA, CPC, Bobby LeFebre. Grateful beyond words.Guillermo Saenz reacted on thisSNEAK PEAK - Latino Cultural Arts Center “What type of ancestor do you want to become?” Last night I joined our #HKSDenver team for “An Evening of Partnership: Cinco de Mayo with LCAC” to celebrate the next chapter of the Latino Cultural Arts Center: a first look at the new LCAC brand, the HKS‑designed Khipu‑inspired donor installation, and the furnishings that will help this space feel like home. Through Citizen HKS, HKS’s public‑interest and community impact initiative that channels our design skills into mission‑driven projects, our team is shaping LCAC’s donor installation as a field of “living threads” that honors not just financial gifts, but the stories, labor, and legacy behind them. Citizen HKS is one of the reasons I am so proud to be at HKS. Seeing our firm show up for community in this way is exactly what makes this the kind of workplace I want to be part of. The heart-warming takeaways: > The way two global architecture firms, HKS, Inc. and Perkins&Will, who usually compete, truly collaborated with LCAC on something so important for the community. > The power of the new LCAC brand and that simple, brave question, inviting all of us to think beyond a “project” and into legacy. > How every design element, from the donor installation to the furnishings to the brand, is being created to welcome people in, carry their stories, and make this place feel like a true home for the community. For me, this work is about the kind of footprint we leave in Denver: the spaces that invite people in, the communities that feel seen and supported, and the ways our design decisions ripple forward into someone else’s future. Jarrett Andrés Hardy David Morris #citizenhks Caitlin Ross, LEED GA (🫶 mini CRTKL Dallas Retail reunion) Consume & Create™ (“What type of ancestor do you want to become?”)
-
Guillermo Saenz reacted on thisWe love our Women’s Business Center!Guillermo Saenz reacted on thisCongratulations to Mi Casa Resource Center, Angeles Ortega, Melba Velazquez, and the entire team for being named 2026 Colorado Women’s Business Center of the Year during Small Business Week, an honor presented by the U.S. Small Business Administration. I’ve had the privilege of witnessing the incredible impact they make on the small business community in Colorado. Congratulations to all of this year’s recipients! Small businesses are the backbone of our economy—driving innovation, strengthening communities, and creating jobs. Don’t forget to shop local. #supportsmallbusinesses #shoplocal #supportsmallbusinesses#shoplocal
-
Guillermo Saenz reacted on thisGuillermo Saenz reacted on thisGrateful to have had the opportunity to present to the New York Times staff earlier this spring. A reminder that our stories can become a source of strength and purpose.
-
Guillermo Saenz liked thisGuillermo Saenz liked thisLooking forward to connecting at the Basecamp: Outdoor Jobs, Freelance Gigs, Networking and Outside Days career event today! I'll be on the Industry Experts panel from 3:00 - 6:00 PM if you want to swing by and ask some questions! https://lnkd.in/gwbycejyOutside Days 2026 — The outdoor industry's favorite career eventOutside Days 2026 — The outdoor industry's favorite career event
-
Guillermo Saenz reacted on thisGuillermo Saenz reacted on thisIntroducing my first Cryptid Theory apprenticeship, Colton Canava part ✌🏽 Now that school is out, I had the opportunity to show my son, first hand, my current mural project in Dallas. TBH he’s mostly hanging out, sketching, Drawing and minecrafting, but he’s learning a bit while he’s here as well. I remember going to work with my dad when I was growing up. He worked at a small theater in Wichita Falls called Backdoor Theater, and we helped him run the buffet line during the dinner shows. When I was his age I thought it was the coolest thing in the world. Luckily I didn’t grow up to run the same buffet line. 😅 But I did grow an appreciation for the arts…beyond my art of course. My goal for my son…as well as myself…is to be “more than an artist.” I want to teach him to run a business, and think bigger. Of course, in order to teach that, I’ve got of learning to do myself. I’m in moving in the right direction. #fathersonday #muralist
-
Guillermo Saenz liked thisCongratulations to my good friend on a well-deserved recognition!Guillermo Saenz liked thisJust 9 days left until the most uplifting celebration in Arkansas! Get to know our amazing honorees and why they are getting the recognition they deserve! Tickets still available at bit.ly/hactix26 María Aguilar is a community leader, cultural advocate, and passionate champion for equitable access to education and opportunities for all families. For more than 15 years, María has dedicated both her professional and personal life to breaking barriers for underserved communities throughout Arkansas… Read more at: https://lnkd.in/g6m5cjsM
-
Guillermo Saenz liked thisProud to be a part of Broncos Country.Guillermo Saenz liked thisWhen we team up, we all win. And last season the Denver Broncos Football Club and Ent Credit Union teamed up to make sure our patients won big. For every Broncos’ interception, Ent Credit Union donated $1,000, and for every pick six, the donation jumped to $6,000 — leading to a $20,000 donation to support our patients. Who better to help present the check than veteran cornerback Pat Surtain II? He spent time visiting patients, bringing them smiles and excitement. Thank you, Pat, for your leadership on and off the field!
-
Guillermo Saenz liked thisOnce a year we throw a big ole party in NYC, and once a year doesn't feel like enough. As we follow up with some of the amazing humans we connected with last night, I have to pinch myself. I love doing great work with great people.Guillermo Saenz liked thisWhat a night to remember. Assembly NYC absolutely delivered! Incredible energy, inspiring conversations, and a room full of creatives pushing the industry forward in all the best ways. From motion design and VFX to animation, post-production, and brand storytelling, we had some seriously exciting conversations about what’s next and how we can build it together. Huge thanks to everyone who stopped by, connected, and shared ideas with us. We’re heading home inspired and already looking forward to what comes next. New connections made. Big ideas sparked. More to come soon. Stay tuned for more highlights. #AssemblyNYC #MassFXMedia #MotionDesign #VFX #CreativeCommunity
Experience & Education
-
Goodwill of Colorado
View Guillermo’s full experience
See their title, tenure and more.
or
Licenses & Certifications
Volunteer Experience
-
Board of Directors
Guns & Hoses Foundation of North Texas
- Present 20 years
Since the beginning, our mission has always focused on providing financial support to the dependents of law enforcement officers and firefighters who fall in the line of duty.
-
-
Leadership Circle
Conservation Lands Foundation
- Present 6 years 8 months
Environment
the Conservation Lands Foundation’s mission and developing innovative ideas, campaigns, and strategies for conservation issues focused on protecting public lands, habitat connectivity, clean water, and climate resiliency.
-
Co-Founder
Esto es Colorado
- Present 8 years 6 months
Environment
We believe it’s important to ensure that the outdoors community also reflects the diversity of the US and we want to inspire and empower underserved audiences to enjoy the outdoors.
Languages
-
English
-
-
Spanish
-
Recommendations received
5 people have recommended Guillermo
Join now to viewOther similar profiles
Explore more posts
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top contentOthers named Guillermo Saenz in United States
23 others named Guillermo Saenz in United States are on LinkedIn
See others named Guillermo Saenz