About
I help brand owners use sponsorships and partnerships to drive measurable business…
Articles by Ian
Activity
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Wisdom from someone I respect and care about - Steve Miller, the lead Possibilitarian at FUSE Create
Wisdom from someone I respect and care about - Steve Miller, the lead Possibilitarian at FUSE Create
Liked by Ian Malcolm
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New data from Sponsorlytix → Sports Sponsorship in 2025 was less about visibility and more about strategic market control. Sponsorship capital is now…
New data from Sponsorlytix → Sports Sponsorship in 2025 was less about visibility and more about strategic market control. Sponsorship capital is now…
Liked by Ian Malcolm
Experience & Education
Volunteer Experience
Honors & Awards
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2021 Alumni Achievement Award
Canada's Sports Business Awards
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When a sponsorship renewal starts moving slowly, it's tempting to blame busy schedules and competing priorities. Sometimes that's true. Often, it…
When a sponsorship renewal starts moving slowly, it's tempting to blame busy schedules and competing priorities. Sometimes that's true. Often, it…
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The biggest sponsorship risks today are often not the properties themselves. They’re: • underactivation • weak internal ownership • poor…
The biggest sponsorship risks today are often not the properties themselves. They’re: • underactivation • weak internal ownership • poor…
Liked by Ian Malcolm
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Women's sport matters to Canadians and it matters to Canada. The proof is all around us and getting louder with every passing week. It was a…
Women's sport matters to Canadians and it matters to Canada. The proof is all around us and getting louder with every passing week. It was a…
Liked by Ian Malcolm
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🎙️ One of the smarter and more future-forward sponsorship deals this spring: ElevenLabs partnering with the San Francisco Giants. For those…
🎙️ One of the smarter and more future-forward sponsorship deals this spring: ElevenLabs partnering with the San Francisco Giants. For those…
Liked by Ian Malcolm
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