Scott Galloway

B2B buying is no longer a solo act—and the old lead-gen playbook built on that idea? It’s broken. Modern B2B buying decisions are rarely made by one person. With 13+ decision-makers on average and nearly 90% of purchases spanning departments, the process is more cross-functional and complex than ever. Whether you’re selling to a startup or a global enterprise, decisions are made by groups—not individuals. It’s time to align with how buying really works: 🔹 Focus on buying groups, not just leads 🔹 Align marketing and sales around shared revenue goals 🔹 Drive early-stage demand—before buyers ever raise their hand Start driving early-stage impact aligned to revenue, not lead volume. Download the “How to Build Early-Stage Demand That Converts into Sales Opportunities” Blueprint to get started: https://hubs.li/Q03z-1wt0 #data #revenue #accountbasedmarketing #b2bmarketing #strategy #marketing #b2bbuyers #b2b #abm #pipeline

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How Shame Still Shapes Product Innovation—and What to Do About It Link In Bio. Stigma is still coded into how intimate products are marketed, sold, and even funded. This unspoken shame limits access, discourages R&D, and reinforces outdated taboos. At V For Vibes, we challenge those patterns with clinical clarity, beautiful design, and science-backed storytelling. Our mission is to create tools that don’t require secrecy—but invite curiosity and confidence. Innovation accelerates when we stop whispering. #SexualHealthInnovation #ShameFreeDesign #VForVibes #CultureChange #HealthTech #ProductLeadership #BreakTheStigma

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Just read a piece on The Wall Street Journal by Katie Deighton on how companies are desperately seeking “storytellers”, and it tracks with what I’m seeing everywhere. As earned media shrinks and trust gets harder to win (especially with all that AI slop), brands are hiring people who can shape a narrative across channels. At Digital Brew, we’ve learned something simple: 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗶𝘀 𝗵𝗼𝘄 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿. The brands that break through usually have: - a real human POV - a conflict worth solving - proof (not hype) - a consistent message across every touchpoint What’s the best brand story you’ve seen this year? #Storytelling #BrandStrategy #ContentMarketing #VideoMarketing #DigitalBrew #B2BMarketing

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Are M&A opportunities only for the "big guys" in the agency world? 🤔 Fascinating conversation with my friend and previous Scorpion colleague, Azim Nagree—now Head of M&A at Herringbone Digital—on the latest Deep Specialization™ Podcast episode. Azim breaks down the M&A playbook for agencies of all sizes, revealing both strategic approaches for buyers and how sellers can maximize their valuation. His insights on why vertical specialization can dramatically increase your agency's worth are particularly eye-opening. Key takeaways: ➡️ Always start with WHY you want to pursue M&A ➡️ Vertical specialization can add 1-3x to your EBITDA multiple ➡️ Even 6-7 figure agencies can implement successful M&A strategies ➡️ Clear communication with employees and clients is critical during transitions Whether you're looking to acquire or be acquired, this episode offers practical wisdom from someone who's been in the trenches. #AgencyGrowth #MergersAndAcquisitions #DigitalAgency #AgencyOwner #Entrepreneurship #BusinessGrowth #M&A  #VerticalSpecialization #DeepSpecialization

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This entire clip was made without a camera, just an AI workflow: Gemini Nano Banana → base images Seedance → turn stills into short motion clips Kling → realism + camera moves Seedance → stitch, smooth cuts, timing Nano Banana → titles, poster frame, export Why this matters for marketers & brand leaders: - Rapid concepting for campaigns without a shoot - Lightweight storytelling when budgets/timelines are tight - Endless variations to test what actually resonates The age of AI creative is gaining ground by the day. How are you using AI for your brand or marketing creative? Are you up-skilling or in-housing? The time is now! Credit: idea/inspo from Ruben Hassid (great follow) and the original “You’ve seen these paintings a million times” concept by @maxescu on IG. #AI #GenerativeAI #Content #Brand #GrowthMarketing #Creative

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This AR stunt didn’t need a media budget. It just needed McDonald’s to keep spending theirs. Burger King’s “Burn That Ad” campaign hijacked competitor billboards, gave users a reason to download their app, and turned passive eyeballs into active engagement 400,000 digital fires and 1.5M coupons later. Disruption doesn’t always require scale. Sometimes, it just needs the right mechanic and a bit of audacity. Modern marketing isn’t about reach. It’s about reprogramming behavior.

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Most AI video models can move. Few can remember who they’re moving. BindWeave changes that. This new 70GB model from ByteDance and USTC tackles a beast most video generators still fumble: keeping characters consistent across frames, actions, and interactions. One reference image is enough. You get full-body consistency, facial identity, viewpoint shifts, and even multi-subject interactions, all stitched together with a coherent logic. The trick? A multimodal LLM first breaks down your prompt into “who’s doing what, where, and how.” That structure feeds into a diffusion transformer that generates the final video. It’s not just pretty motion anymore - it's controllable, story-aware generation. Some highlights: 🤌 Consistent character identity across time and scenes 🤌 Works with multiple subjects + human-object interaction 🤌 Strong grounding of roles, poses, emotions 🤌 High performance on subject consistency benchmarks Workflow isn't public yet, and the full model weighs in at 70GB, so not exactly plug-and-play. But you can bet someone’s already working on a quantized version. And then there's VACE. VACE is more of a multi-tool. You get ref2vid, vid2vid, inpainting, region edits, scene extension, and it’s already out in the wild. It’s fast, flexible, but messier with identity. You can do more things, but you give up some precision. So the comparison’s simple: 💪 VACE - usable now, broad capabilities 💪 BindWeave - future-focused, tighter control over who appears and what they do 🔗 Git: https://lnkd.in/duc7K5wk 🔗 HF: https://lnkd.in/dvyFAVXX We're following both closely at Lighthouse. For those of you building cinematic GenAI workflows - storytelling with structure, characters, camera logic - these models are worth tracking. Cohorts open - grab your seat! Come build with us.

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25 years ago, in a one-story brick building in Pasadena, a “crazy idea” changed digital marketing forever. Bill Gross launched GoTo.com with two radical concepts: 1. Show ads to people at the exact moment they express intent. 2. Sell media in an open, automated marketplace. That playbook created paid search, and later, the entire digital advertising ecosystem. Today, 9M businesses spend $200B+ annually in digital marketplaces. They account for 12% of US GDP. But one medium stayed behind: TV. High-friction sales, really poor measurement, and a tiny advertiser base have kept it stagnant, even as streaming turned TVs into internet-connected computers. That gap led me to start tvScientific. What if we could do for TV what GoTo.com did for search? Democratize access, enable marketers to measure outcomes & ROAS, and unlock a massive marketplace -- TV 2.0. In this week’s Inside Performance Advertising newsletter, I look back at the 25-year paid search story, and why it’s time for a historic TV renaissance. Link in comments.

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Creative Strategy has died 5 times in the last few years. Some notable deaths include: - ChatGPT's initial launch (2022) - Midjourney v5 release (2023) - Runway's Gen-2 launch (2023) - Sora video generation (2024) - ChatGPT's image generation release (March 2025) OK, here's the reality: - AI is an incredible execution partner - Creative direction is more valuable than ever - Your taste determines AI output quality - Prompting is creative strategy in action - Feedback loops are now instant, not weekly There's a lot of noise out there. But here's the truth from someone operating in the trenches. Creative strategy isn't dying - it's evolving into something more powerful. It's only dead for strategists who don't adapt. I can now express an idea and see it executed immediately. If you know how to creative direct, have developed taste, and can articulate what works? You have more leverage today than at any point in history.

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#AI in search -- Marketers are talking about it without much direction on what to do about it. Great piece in The Drum today from Lippincott. The true skinny? "AI tends to cite: Recognizable brands with unified narratives, experts with authored content, and sources mentioned by trusted publishers. To win visibility today, you need more than keywords. Brands must define what makes them distinct and reinforce it consistently across every message and experience to be surfaced." https://lnkd.in/eGPZSPvx | Tamar Sidi | Tom Ajello™ | David Mayer | Rose Baki | Michael D'Esopo | #AEO #SEO #GEO

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Why Your Agency is Falling for the AI Trap In this episode, host Rick Watson is joined by Mark Rubin, President and Founder of Kasama, to cut through the noise of the current agency landscape. Mark brings decades of experience from his time at Lyons Consulting, Precision Design Studios, and Moku Collective to discuss why the "AI Gold Rush" might be a trap and why replatforming your e-commerce site could be a mistake in 2026. In this episode, they discuss: * The PE Cycle: Mark’s firsthand experience with private equity acquisitions and the "ticking clock" that begins once the checks clear. * The AI Trap: Why clients are demanding AI provisions in contracts and how it’s creating a "margin pressure" that forces agencies to move from deliverables to results-based models. * Hiring in the AI Era: The challenges of vetting developers who use AI tools and why "hiring slow and firing fast" is more important than ever. *To Replatform or Not?: Mark’s controversial take on why brands should maximize their current tech stacks rather than chasing a "sexy" new platform that may result in a massive internal distraction. #watsonweekly #watsonweeklyinterview #agency #ai #replatform

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