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With a rich entrepreneurial journey spanning two decades, I’ve established ten successful…
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Patrick Dillon shared thisA lot of businesses think their leads dropped because their marketing stopped working. In many cases, the environment changed. Search behavior in 2026 looks very different than it did even two years ago. People are: • Clicking less • Researching differently • Getting answers directly from AI platforms • Making decisions before they ever reach your website That changes everything. We’re seeing businesses rank well on Google… and still lose visibility. Why? Because visibility is no longer just about rankings. It’s about whether AI systems: • Recognize your authority • Understand your content • Trust your expertise enough to surface you in answers and recommendations That’s the shift most companies are still underestimating. The businesses adapting fastest right now aren’t necessarily getting more traffic. They’re getting: ✔ Better-qualified leads ✔ Higher-intent buyers ✔ Stronger positioning across AI-driven discovery platforms This is bigger than an SEO update. It’s a fundamental shift in how digital discovery works. And the companies that understand it early are going to have a major advantage over the next few years. https://lnkd.in/gQnWEkpb
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Patrick Dillon shared thisThis is so spot on. And I’m so grateful to this knowledge in my life. We all belong, and it’s your choice to decide if you are worth it.Patrick Dillon shared thisSelf-worth comes from one thing - thinking that you are worthy. That there’s nothing in any person that is not in you. There's nothing so noble that you are not worthy of. Video credit: IG Profitagnosis
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Patrick Dillon shared thisA lot of businesses still think ranking #1 on Google is the goal. It’s not. Not anymore. Search is changing faster than most companies realize. People are no longer digging through 10 links and doing hours of research. They’re asking AI platforms questions—and getting one synthesized answer back. That answer is being pulled from sources the AI trusts. Which means this is the new reality: You can technically “rank”… and still be invisible. I’ve been telling clients this more and more lately: The future of visibility isn’t just about being found. It’s about being referenced. The companies winning in this next phase are doing a few things differently: • Building real topical authority • Creating content that answers specific buyer questions • Structuring their sites so AI systems can actually understand them • Prioritizing depth and credibility over pumping out endless generic content • Treating SEO and AI visibility as the same conversation—not separate ones This doesn’t mean SEO is dead. It means lazy SEO is. The businesses that adapt early are going to dominate their category over the next few years—not because they chased trends, but because they understood where search was heading before everyone else did. That’s the shift happening right now.
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Patrick Dillon shared thisClaude’s crossover moment… For the first time, Anthropic has surpassed OpenAI in adoption by U.S. businesses. According to a leading index, Anthropic adoption rose 3.8% in April to 34.4% of businesses while OpenAI adoption fell 2.9% to 32.3%. Go Claude. Are you using both? I constantly work with ChatGPT to develop sophisticated prompts and projects for Claude, and then spend ten times more time in Claude. The deliverable is remarkably better.
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Patrick Dillon shared thisIncognito mode gives people a false sense of security. I see this all the time—especially with firms handling sensitive data. Open a private window. Log in. Close it. Feels safe. It’s not. Incognito mode doesn’t: • Protect you on public Wi-Fi • Secure client portals • Prevent downloads from being stored • Stop phishing, malware, or credential theft And yet, a lot of teams operate like it does. The bigger issue isn’t one big mistake. It’s the small, everyday decisions: Working on a personal device. Logging in from a coffee shop. Downloading files “just for now.” Individually, they seem harmless. Stack them together, and you’ve got real exposure. Most data risk doesn’t come from sophisticated attacks. It comes from normal behavior that feels secure—but isn’t. Real protection isn’t a browser setting. It’s controlled access. Secure environments. Clear processes your team actually follows. If your team is relying on incognito mode as a safeguard, it’s probably time to rethink that. https://lnkd.in/g8h8HfzH
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Patrick Dillon shared thisWhen someone searches for a lawyer, they’re not casually browsing. They’re trying to solve a problem—fast. “Divorce lawyer near me.” “Personal injury attorney [city].” “Estate planning lawyer nearby.” These aren’t low-intent searches. These are decision-making moments. And I’m always surprised how many firms still miss them. Not because they’re bad attorneys—but because their local presence is weak: • Incomplete or outdated Google Business Profiles • Little to no location signals on their website • No real local content strategy • Reviews that are inconsistent—or ignored entirely So when the moment comes… they’re invisible. Local SEO isn’t just about ranking higher. It’s about showing up at the exact moment someone needs you—and building trust before the first call ever happens. The firms that get this right don’t just get more traffic. They get better cases. Because in legal, timing isn’t everything—but it’s close. If you’re not showing up in those moments, someone else is.
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Patrick Dillon shared thisMost law firms say referrals are their #1 growth channel. Very few can actually explain how they work. I’ve spent the last 15+ years talking to business owners every week—and this is one of the most common patterns I see, especially in legal. Referrals do work: • Trust is already there • Close rates are higher • Cost to acquire is lower • Clients are usually a better fit That’s not the problem. The problem is how they’re managed. Most firms are running on: • A few key relationships they hope don’t dry up • No real tracking of where deals come from • Inconsistent follow-up • Little visibility into what’s actually driving revenue • And in some cases—compliance risks they’re not even aware of Not because referrals are broken. Because they’re treated like luck instead of a system. The shift is simple: From passive → to intentional. The firms that scale referrals well do a few things differently: • They track every source • They build follow-up into a process, not a memory • They actively nurture referral partners • They control the narrative with content during the vetting process • They stay compliant while doing it Referrals shouldn’t feel unpredictable. They should feel engineered. That’s usually the difference between firms that stay stuck… and firms that build something scalable.
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Patrick Dillon shared thisAfter consulting more than 10,000 businesses over the last 15 years, this could not be more true.Patrick Dillon shared thisMany businesses treat digital marketing like a one-time project. Launch the website. Set up SEO. Run a few ads. Publish a couple of blogs. Then… move on. The problem? Digital ecosystems don’t stand still. Algorithms evolve, competitors adapt, and customer behavior shifts. Without regular oversight, marketing performance doesn’t suddenly crash — it quietly declines over time. In our latest WISE Advice blog, we break down: • Why “set-it-and-forget-it” marketing fails • How neglected SEO and campaigns slowly lose effectiveness • What smart businesses do differently to protect long-term ROI The solution isn’t constant overhaul — it’s consistent optimization and strategic monthly check-ins. Read the full article to learn how ongoing marketing maintenance protects your visibility, lead quality, and conversions. 🔗 Read the blog: https://lnkd.in/gnQRYXzp #DigitalMarketing #MarketingStrategy #SEO #LeadGeneration #MarketingROI #WISEDigitalPartners
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Patrick Dillon shared thisSuper proud of the WISE Digital Partners team for launching one of the most complex website builds we’ve taken on. Our long-time client, True North Mergers & Acquisitions, came to us with a challenge: How do we completely reshape how buyers and sellers interact online with the brokerage side of our business—without disrupting an already successful M&A brand? What we built wasn’t just a website. We created a platform that: - Makes it easier for buyers to discover and evaluate businesses - Supports sellers with clearer positioning and visibility - Connects directly into their sales process through Salesforce This meant rethinking everything—from a custom business listings system to dual-brand architecture and a full content migration. But the real win? This platform is now designed to drive revenue, improve deal flow, and support their sales team—not just “look better.” This is the kind of work we love—where marketing, technology, and business strategy come together to create measurable impact. Check it out: https://lnkd.in/gc42_NkrSunbelt Business Advisors | Business Brokers & M&A AdvisorsSunbelt Business Advisors | Business Brokers & M&A Advisors
Patrick Dillon commented on a post
1w
I think I’ve been there for all of this. I remember giving you feedback on your first logo. Love you, buddy and congratulations!
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Patrick Dillon reacted on thisPatrick Dillon reacted on thisA year ago, SOCi deployed 66,400 Genius Agents. Today, that number has increased 5x to more than 300,000. Everyone has a demo. Everyone has a pilot. We have 300,000 agents running production workloads for enterprise brands right now — completing over 20 million localized marketing tasks this year. That's not a product milestone. That's a fundamental shift in how enterprise marketing operates. What we're seeing is clear: brands aren't just piloting agentic AI anymore. They're operationalizing it. The question has moved from "does this work?" to "how fast can we scale?" 3.5 million hours saved. $2.5 billion in annualized marketing value recaptured. 98.7% publish-ready acceptance rate... this is what it looks like when AI stops being an experiment and becomes infrastructure. There is too much to do. You have a human capacity problem and you can't staff your way to consistent presence across hundreds or thousands of locations. So we redefined software to make it work for you! Full announcement in the comments. #AgenticAI #GeniusAgents #LocalMarketing #SOCi
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Patrick Dillon liked thisPatrick Dillon liked thisThis upcoming Memorial Day, we honor the courage, sacrifice, and service of the men and women who gave their lives in service of our country. Their sacrifice is greater than words can express, and their legacy continues through the freedoms we experience every day. We remember and honor those who never made it home.
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Patrick Dillon reacted on thisWhat an incredible journey, from my first cold call at the age of 15 to growing the business to an amazing team of over 30 people! I am extremely grateful to all of our teammates and partners.Patrick Dillon reacted on thisEvery company starts somewhere. Ours started in Denver in 1999 with a simple belief: that businesses deserved software built for them, not software they had to bend themselves around. Twenty-five years later, that belief still drives everything we do. What started as a custom software and web development shop has grown into something bigger. A family of specialist brands built around one platform we've trusted for over two decades. The industry looks nothing like it did in 1999. The tools, the platforms, the way the web works; almost all of it has changed. What hasn't changed is why we show up every day. Twenty-five years in. Still building
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Patrick Dillon liked thisPatrick Dillon liked thisDear employee, Let me say what most managers won't. No one is talking to you about it. It's not showing up in your quarterly reviews. But your KPIs are quietly changing. Claude (or other LLM) usage is a new indicator. There are lists. There are rankings. And they are being looked at. This isn't policy. Yet. But it will be. Three things are shifting, and you need to digest them. 1. The ceiling above you has (re)moved. The old performance question was about fractions. What was your employer getting... 100%? 90%? 70%? There was a standard, and a cap. That's gone. It's not fractions anymore, it's multiples. Fairly or unfairly, employees with AI embedded in their work aren't just running at 100% anymore... it's 200%, 300%, 400%. Same hours. Same role. More production. The baseline moves when the ceiling is gone. Real talk. 2. The definition of "effort" has changed. You have to work your a$$ off (my boys, listen up). There is no getting around this. But hard work alone isn't enough anymore. If you're not leveraging AI in your work, you're not actually giving your all. Not using these tools will soon be looked at as lazy, as taking the easy way out. It seems counter-intuitive. But it's fact. 3. Hiring filters have changed. AI fluency is now being screened for. So if you're not pulling it off at your current job, you may struggle to land your next one. Let it sink in. Look around. The output gap is real. You're getting lapped by colleagues who've already figured this out. New stars are emerging and you are staying still. It's becoming uncomfortably visible. Don't worry. No one is that far ahead of you. There's still time. But you need to start. Now.
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Patrick Dillon liked thisPatrick Dillon liked thisYour leads may not be dropping because your marketing failed. The environment around digital discovery changed. In 2026, businesses are facing a new reality: • Search behavior is changing • AI Overviews are reducing clicks • Zero-click search is rising • Platforms like ChatGPT are influencing buying decisions before users ever visit a website That means visibility is no longer just about rankings. Businesses now need to be visible in the places where AI systems gather information, evaluate authority, and surface recommendations. The companies adapting fastest aren’t necessarily generating more traffic. They’re generating: ✔️ Higher-intent leads ✔️ Better-qualified prospects ✔️ Stronger visibility across evolving search environments This shift is changing SEO, lead generation, and digital strategy across nearly every industry. And for businesses that understand what’s happening early, it creates a major opportunity. Read the full breakdown: https://lnkd.in/gPVfH-zN #SEO #AIDiscoverability #GenerativeEngineOptimization #DigitalMarketing #LeadGeneration #BusinessGrowth
Experience & Education
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WISE Digital Partners
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Patents
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Artistic Hub Contest Software
Issued US 77-680,639
APPLICATION SERVICE PROVIDER (ASP) USED FOR HOSTING COMPUTER APPLICATIONS OF OTHERS FOR THE DEVELOPMENT, DEPLOYMENT AND MANAGEMENT OF ONLINE COMPETITIONS WITH INTEGRATED AND ON-DEMAND PRODUCTION.
Honors & Awards
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#11 on The 2024 SDBJ's List of Fastest-Growing Private Companies
San Diego Business Journal
This was our first year on The SDBJ's List of Fastest-Growing Private Companies. Ranked by percent of verified revenue growth from 2021 to 2023.
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2024 Inc. 5000 List of Fastest-Growing Private Companies in America
Inc. Magazine
WISE Digital Partners is thrilled to announce its ranking in Inc.'s prestigious 5000 list of America's fastest-growing private companies. The agency, which celebrated its fifth anniversary in May, secured the 1,876th position overall; 34th in Southern California; 182nd in Advertising & Marketing; and 286th in California.
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2022 Entrepreneur of The Year
CEOReview Magazine
Read more about this award here: https://ceoreviewmagazine.com/lounge-interviews/patrick-dillon-ceo-wise-digital-partners/
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Mentor, The Founder Institute (San Diego)
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The Founder Institute is the world’s largest entrepreneur training and startup launch program, helping aspiring founders across the globe build enduring technology companies.
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100 Brilliant Companies to Watch 2011
Entrepreneur Magazine
Deal Current was recognized by Entrepreneur Magazine in their annual list of 100 Brilliant Companies to Watch in 2011.
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San Diego Interactive Day Board Seat
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Languages
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Spanish
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English
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