Nick Leighton

AI is revolutionizing podcast marketing by offering powerful insights that can elevate interview success. With the help of AI, podcasters can analyze audience preferences, understand trends, and fine-tune their content for maximum engagement. This data driven approach helps create interviews that resonate with listeners, driving better results for both hosts and guests. By leveraging AI tools, podcasters can also enhance their promotional strategies. AI can identify the best times to post, suggest the most effective keywords, and even predict which topics will generate the most buzz. These insights allow for more targeted outreach, reaching the right audience at the right moment. With AI at their fingertips, podcasters can focus on what they do best creating captivating conversations while leaving the heavy lifting of audience engagement and content optimization to technology. This combination of creativity and AI powered strategy ensures that each episode leaves a lasting impact. #Podcasting #AI #Marketing #Innovation To learn more, check out the full interview on the How To Leverage AI To Maximize Your Podcast - https://lnkd.in/e_bqhkbe

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A brand positioning statement should be: ✔️ Simple to get in 7 seconds ✔️ Differentiated to stand out ✔️ Inspiring to employees ✔️ Motivate consumers to buy ✔️ Ownable and defendable Learn how to write a brand positioning statement https://lnkd.in/gY7MNehy

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I downloaded the list of the CEOs on the INC5000 from the new list and I realized I can do SO MUCH with the list using AI.. OMG, Do you want the list? Based on the INC5000 data and the insights here are some ideas that could excite CEOs and entrepreneurs like Lewis Schiff: Highlight Top Growth Industries: Focus on the industries with the highest average 3-year growth and employee growth. You could pose a question like, "Are you in one of the fastest-growing industries in the US? See which sectors are leading the charge in 2025." Showcase Geographic Hotspots: Pinpoint the states and cities where fast-growing companies are concentrated. This could appeal to entrepreneurs looking for ideal locations to start or expand their businesses. We could ask, "Is your city a hub for hyper-growth companies? Discover the top geographic hotspots for INC5000 winners." Revenue Range and Growth Correlation: We might want to discuss the relationship between a company's size (revenue range) and its growth. This might resonate with CEOs of both small and large companies. Consider a post titled, "Does company size matter for growth? Analyzing the INC5000 data reveals surprising trends." Company Age and Growth Dynamics: Explore whether newer companies are growing faster than older ones. This could inspire entrepreneurs with young businesses. A possible thought is: "New kids on the block or seasoned players? The INC5000 data shows how company age impacts growth." Feature Top Performers: Identify and mention some of the top-performing companies based on growth metrics (without revealing specific private data, of course, but perhaps by industry or general characteristics). This could create a sense of aspiration. A we could say, "Learn from the best: What drives the incredible growth of the top INC5000 companies?" Industry-Specific Success Factors: Take a deep dive into a specific high-growth industry and discuss potential reasons for its success based on the data. This could attract entrepreneurs in that sector. Growth and Employee Expansion Link: We could discuss the correlation between revenue growth and employee growth. This could interest CEOs focused on scaling their workforce alongside their business. A CEO might ask, "Is rapid revenue growth always tied to massive employee expansion? The INC5000 data provides answers." Trends for Future Growth: Based on the current trends in industries and locations, offer insights into where future growth might occur. This forward-looking perspective can be very engaging. A thought could be, "Looking ahead: Where the INC5000 data suggests the next wave of US business growth will emerge." Tell me do you want the data? Congrats on the top 25 CEOs!! Matt Singley Daniel Haarburger Glen Moller Tony Deering Nick Sherman Mike Uchrin Taylor Matthews Austin Kreinz Amir Benisti Mark Reel Jr Sahill Poddar Tom Currier Kenneth Tom Dorsett Joshua Orlinsky Adrianne Nickerson Doug Proctor

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Brand. Transactional. Customer experience. Pick one. Maybe two. But you can’t pretend to do all three because that’s not a strategy. In this clip, I break down what MMA research uncovered about go-to-market alignment, why your team structure depends on which path you choose, and how companies like Harry’s and Gillette succeed by choosing differently. Watch the clip and check out the series: https://bettercmos.com/ Let’s keep making marketing better... with evidence. #BuildingBetterCMOs #MarketingLeadership #GoToMarket #MMAGlobal

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The 2025 State of Marketing AI Report from Marketing AI Institute is now live featuring insights from nearly 1,900 marketers and business leaders. You can download the full report from the link in the comments, but here are some of the key findings: 1) Marketers are racing ahead with AI. This year, 40% of respondents (the highest proportion) say they’re in the Experimentation phase of AI, where they’re actively testing AI tools. Another 26% are in the Integration phase, where they’re embedding AI into their workflows and processes. 2) AI is more important than ever to marketing. When asked how important AI is to the success of their marketing over the next 12 months, 74% said that it is either “critically important” or “very important” to their marketing in the next year, a jump of 8 percentage points from 2024. 3) Saving time with AI is more important than ever to marketers. When asked what outcome they’re trying to achieve with AI, marketers are more likely than ever to say they’re trying to save time. This year, 82% said that reducing the time they spend on repetitive, data-driven tasks was the primary outcome they’re trying to achieve with AI. 4) ChatGPT is still the undisputed leader of AI tools. When asked if they have a favorite AI tool, respondents overwhelmingly said ChatGPT (or OpenAI’s models) was their favorite (57% of responses). Respondents were also asked if their organization provided a license to ChatGPT Team or Enterprise, Microsoft Copilot, or Google Gemini. ChatGPT was also a leader here: Respondents overwhelmingly said that their company provided them with a ChatGPT license (61%). 5) Lack of training and the pace of change are enormous barriers to AI adoption. Marketers once again cite a lack of education and training as the top barrier they face to AI adoption, as has been the case every year we’ve published this report. This year, 62% said this was a top barrier to AI adoption in their marketing, followed by a lack of awareness or understanding within their organization (52%). 6) Marketers are more pessimistic than ever about AI’s impact on marketing jobs. This year, 53% of respondents say they believe more marketing jobs will be eliminated by AI than will be created by AI. This is the highest number on record since we started asking the question in 2023. In that year, only 40% of marketers said they believed more jobs would be eliminated than created, which means pessimism has increased by 13 points in just two years. 7) Organizations are missing the strategies, policies, and councils needed to transform. Seventy-five percent lack an AI roadmap or strategy for the next 1-2 years (with either 64% saying they don’t have one or 11% not sure they have one). Sixty-three percent don’t have generative AI policies or don’t know if they exist. Sixty percent say the same thing about AI ethics policies. And 67% don’t have an AI council or don’t know if one exists. Download the full 42-page report below.

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The foundation of successful selling isn’t taking. It’s giving. Giving time to understand your client’s world. Giving insights that help prospects and clients see possibilities they hadn’t considered. Giving trust by being transparent—even when it means telling clients and prospects what they don’t want to hear. When selling becomes about “taking”—pushing, extracting, closing at all costs—you may win a deal, but you lose the relationship. And without trust, repeat business and referrals disappear. Great salespeople don’t ask, "What can I get?" They ask, "What can I give that will create lasting value?" #Sales #SalesLeadership #TrustInBusiness #ValueSelling #B2BSales #ClientSuccess

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Is AI taking over marketing? 🤯 In this episode, we sit down with David Jones, Founder & CEO of The Brand Tech Group, to explore how AI is disrupting marketing, branding, and advertising like never before. 🚀 David has been a pioneer in AI-driven marketing, working with global brands to leverage generative AI, automation, and tech innovation. But what does this mean for marketers, agencies, and businesses? Will AI replace creativity, or is it the ultimate game-changer? 🔥 Topics we cover: ✅ How AI is transforming marketing & advertising ✅ Why brands MUST adapt to AI now ✅ The role of AI in brand building ✅ Will AI replace human creativity? ✅ The future of marketing in 2030 Tune into the podcast here: YouTube 👉🔗 https://lnkd.in/eMqD8fWW Spotify👉🔗 https://lnkd.in/ekW-nVDV iTunes 👉🔗 https://lnkd.in/e_ndmyuk The Places We'll Go Show is sponsored by StudioSpace and Marketing Skills Trust 👀 Don’t get left behind! Watch now to learn how AI is reshaping marketing, and what YOU need to do to stay ahead. #AIinMarketing #DavidJones #BrandTech #MarketingAI #FutureOfAdvertising #GenerativeAI #AIvsHumans #MarketingTrends #DigitalMarketing #Entrepreneurship #AIHacks.

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“We invest in people we know.” Elizabeth Weindruch heard this phrase on repeat at EMC 2025. How do you become someone LPs KNOW? Visibility builds credibility. Especially when coming from a nontraditional background - operator, founder, first-gen. 👉 Market yourself—LinkedIn, website, newsletters. Even if it feels uncomfortable. 👉 Go to the events. Book the meetings. Send the follow-ups. We did a great episode with Liz with practical tips on fundraising strategy, cold outreach, pitch decks, and more. Every emerging manager should give it a listen. #EmergingManagers #PrivateEquity

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How will buyers change and evolve in 2026? The rate of change is accelerating in ways that are hard to fathom. Here are 7 predictions I believe every business should understand (and act upon) over the next year: 👉 1. Most buyers will research you inside an AI assistant before they ever Google you. This is inevitable, the only question is timing. I believe the majority of searchers will abandon legacy Google for AI-based search by the end of 2026. Why? Because once people experience it, one thing becomes quite clear: search is simply better with an AI assistant. 👉 2. AI-summarized reputation will matter more than individual reviews. Instead of reading 40 Google reviews, buyers are already asking AI: "What do people say about this company overall?" That summary (your company's "Reputation Graph") will become massively important to every business. 👉 3. Pricing transparency will become the most requested content across almost every category. Despite resistance from countless companies (especially B2B services), instant estimates, real price ranges, scenario-based calculators, and total cost breakdowns will start to manifest across virtually every industry by the end of 2026. We won't see full adoption for a few more years as a whole, but many industry laggards will be shocked by these new expectations for years to come. 👉 4. Buyers will expect "choice reduction" from AI. Decision fatigue is real. Consumers are moving away from endless options toward a simpler UX: "Give me the top 2 choices with pros and cons." Done. (this is also just another reason legacy Google search is dying) 👉 5. Buyers will expect instant side-by-side comparisons (generated automatically). AI search has forever changed how consumers compare companies and products. If businesses don't create their own comparison charts and tools, AI will generate them anyway (often inaccurately). These types of comparison visuals should be on EVERY company's content list for 2026. 👉 6. Consumers will expect self-service on every website. Assessment tools, recommendation engines, scheduling, pricing calculators—buyers will expect these interactive experiences on your site. Why? Because they can get them from ChatGPT. Moving forward, you must remember that if AI can deliver it instantly, your website should too. 👉 7. Buyers will become even more impatient with poor online user experience. Obvious one here. The consumer expectation bar has been rising for 25 years, and that impatience will only accelerate in 2026. Buyers don't just want answers, they want them *immediately*, or they're gone. There you have it friends. That's how I see buyers evolving in 2026. What say you? What would you add to the list? Let me know your thoughts below. 👇

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Your creative does 90% of the targeting for you. If you call out “left-handed dentists in Alaska” on the hook, Facebook will deliver it to them. Don’t overcomplicate targeting, just focus on the message.

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Storytelling Secrets: Unicorns vs. Real Business Unlock storytelling mastery in business! Learn how diverse stories impact investment banking and venture capital. Discover why authentic storytelling transcends simple marketing campaigns and how to craft compelling narratives that resonate with investors. Join our insightful discussion! #Storytelling #BusinessStorytelling #AuthenticStorytelling

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