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Harvard, Massachusetts, United States
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721 followers
500+ connections
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Alan Hirshman
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🌇 Honest Pipeline Assessment for Sales Success; As summer winds down and the pace quickens, it’s time to honestly assess your pipeline. Each opportunity in your pipeline demands sharper focus and an honest assessment. Therefore, It's time to strip away wishful thinking and bring clarity to your efforts by dividing your deals into three essential buckets. ☑️ First, there’s “Close”—these are the high-priority opportunities with clear buying signals, executive alignment, and the momentum needed to cross the finish line before December. Dedicate your energy here, marshal resources, and eliminate anything that could stall progress. These are the deals that will shape your Q4 and define your year. ☑️ Next, focus on “Nurture.” These are the prospects where the fundamentals are solid, the fit is there, and the client’s needs align with your solutions, but the timeline stretches into Q1 of next year. The key here is patience and steady engagement: provide value, stay top of mind, and lay the groundwork for accelerated movement as budgets renew and priorities shift in the new fiscal cycle. ☑️ Last is “Kill”—the toughest, but most important category. These are the opportunities that, on hard inspection, lack the critical ingredients for success: clear pain, executive sponsorship, budget, or timing. Rather than letting them linger in your CRM and dilute your focus, make the tough call to remove them. Freeing yourself from these distractions lets you reinvest attention in deals that truly matter, and opens the space for fresh, qualified leads. ⏱️ The clock is ticking, and time is your most valuable asset. A rigorous, honest assessment of your pipeline—separating Close from Nurture from Kill—isn’t just a best practice; it’s a non-negotiable. 💵 In doing so, you set yourself up to finish strong, pivot with agility, and start the next cycle with clarity and momentum. The discipline you bring to this process today is the foundation for your future wins. #Sales #SalesLeadership #PipelineManagement #B2BSales #SalesTips #AlwaysBeSelling
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Beyond Codes Inc.
17K followers
SDRs are the backbone of every sales engine—but outdated scripts, vague processes, and one-size-fits-all outreach leave even the best SDRs frustrated and prospects cold. If your SDRs aren't hitting quota, this blog explores what makes a winning SDR strategy—from precision targeting to hands-on enablement—and demonstrates how a modern, growing playbook can open motivation, pipeline growth, and increased revenue. Check out: https://lnkd.in/gJgJG6QP #SDR #SalesDevelopment #SalesLeadership #PipelineGrowth #B2BSales #SalesPlaybook #BeyondCodes #SalesStrategy #ModernSelling
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Mike Chung
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Automotive Consumer sentiment is shifting — and brands are feeling it. MarketCast surveyed 19,000 consumers and found that 38% believe now is a bad time to make major purchases. Economic uncertainty and pending tariffs are clearly impacting how people think about spending. But some brand messages are breaking through the clutter as 2 brands found a way to stand out. Ford’s “Committed to America” campaign stood out: - Ranked #4 in our 2024 auto ad database - +27 pts above norm in ad memorability - +13 pts in purchase intent - 55% recall among consumers who still said it’s a bad time to buy Hyundai’s “Customer Assurance” spot also performed above norm, but Ford’s focus on authenticity, American values, and economic realities made a deeper impact. We’re seeing that brands willing to speak directly to today’s challenges are the ones breaking through. #MarketCast #ConsumerInsights #Automotive #AdEffectiveness #BrandStrategy #Ford #Hyundai #Marketing #Tariffs #Advertising #InnoceanUSA #Wieden&Kennedy Jason Sperling Kate Fabian Matt Smart
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Laura Livers
Intouch Insight • 7K followers
Online reviews don't tell the whole truth. Customer experience audits do. Multi-location brands face a unique reality: You can’t manage what you can’t see. Headquarters may have the right playbooks. But execution happens hundreds of miles away, across dozens of teams. That’s where ongoing customer experience audits come in. I’m not talking about passive online reviews. I’m talking about structured, unbiased insights from trained evaluators. Real visits. Real data. Real-time fixes. Are promos live at every store? Are safety and cleanliness standards met daily? Is every guest treated like it’s day one? These audits answer questions leadership can’t Google. They surface the gaps between intent and reality before your customers do. Used right, they drive alignment, consistency, and accountability across every location. Even when you’re running thousands. Want to keep standards high and brand trust strong? Audit the experience. Often. What helps you keep standards high?
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Sima Vasa
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With so much data available, how do you make it meaningful—and compliant? Daniel Gaynor, SVP of Strategy at Signal AI, explains how they manage massive datasets using a foundation of strategy, licensing, and technology. Rather than relying on generic benchmarks, Signal AI builds industry-specific frameworks that help companies understand how they’re performing against their true competitive set. We explore how this approach helps leaders make smarter, context-driven decisions. Listen to the full conversation at the link below. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
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Jim Kraus
3K followers
Most sellers blame price when they lose a deal. But that’s rarely the real reason. Buyers don’t choose the cheapest option by default—they choose the safest one. If they believe your solution will deliver, price becomes secondary. Buyer confidence is built by addressing both success factors and perceived risks. Win more by making buyers feel certain—not by lowering your price.
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Ashley Ettenson
Demandbase • 4K followers
In B2B, buying groups are the new standard—and Demandbase is leading with innovation that impacts both sales and marketing team's pipeline. Our ebook - How Buying Groups Will Change the Game, breaks down why leads and accounts alone aren’t enough, and how this new functionality helps sales and marketing teams work smarter (not harder). 📘 Give it a read: https://okt.to/CXqPTp #BuyingGroups #Demandbase #B2B #B2Bsales #B2Bmarketing
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