Brendan Sammon

The Trade Desk Opens Up Sincera Data The Trade Desk today announced the launch of OpenSincera. It is a forward-thinking move toward industry-wide transparency. By opening access to Sincera’s metadata—including insights like ads-to-content ratios and ad refresh rates—The Trade Desk is handing the entire ecosystem a powerful diagnostic tool for evaluating digital media quality. For publishers, it offers a chance to benchmark and optimize ad experiences. For advertisers, it means smarter buying decisions. And for rival AdTech vendors, the accompanying API unlocks opportunities to build value-added tools atop a shared standard. The Trade Desk's intention of this move is not just to launch a product, but to put the company at the heart of the open Internet, make it a preferred partner and strengthen the independent ecosystem. By putting transparency front and center and sharing data with competitors, The Trade Desk is positioning itself as the high ground of the open internet. Expect ripple effects across programmatic, especially among those still relying on opaque supply paths. OpenSincera could become the common language for evaluating supply quality—an open-sourced upgrade to how digital advertising works.

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I’m excited to share a free 25-page overview of DCI’s forthcoming 2025–26 𝑬𝒄𝒐𝒏𝒐𝒎𝒊𝒄 𝑹𝒆𝒑𝒐𝒓𝒕 𝒐𝒏 𝑷𝒉𝒂𝒓𝒎𝒂𝒄𝒆𝒖𝒕𝒊𝒄𝒂𝒍 𝑾𝒉𝒐𝒍𝒆𝒔𝒂𝒍𝒆𝒓𝒔 𝒂𝒏𝒅 𝑺𝒑𝒆𝒄𝒊𝒂𝒍𝒕𝒚 𝑫𝒊𝒔𝒕𝒓𝒊𝒃𝒖𝒕𝒐𝒓𝒔. Inside, you’ll find: 📊 Key industry trends shaping wholesalers and specialty distributors 🆕 A preview of what’s new in the 2025–26 edition 📑 Full Table of Contents 📈 Complete List of 187 Exhibits This draft overview offers an early look at the most comprehensive, fact-based analysis of the U.S. pharmaceutical distribution industry (Note: This is a pre-publication draft, so there might be some minor updates prior to publication. And please let me know if you spot any typos!)

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Circana's 2025 New Product Pacesetter report of 2024’s top new products dives deep into key insights that shape consumer behavior. Discover the trends, data, and strategies that can help your brand build lasting trust and drive sales: https://bit.ly/4jRAR6x

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Surveys & Custom Research = Thought Leadership. One of the strongest ways to build trust and authority? Original research. When companies commission or publish their own surveys, whitepapers, or technical studies, they’re not just selling a product but shaping a narrative. Data-driven insights signal real expertise, making journalists, analysts, and even AI systems more likely to CITE and amplify your findings. And yes that word “CITE”? That’s exactly where our name came from. 😉 #MarketResearch #Cybersecurity #CITEResearch #PR

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Op-Ed: Market Research Is at Risk — But Behavioral Data Is the Savior Traditional market research is on the verge of obsolescence. Survey fraud, synthetic responses, and outdated methods have eroded trust—and generative AI will finish the job. Why pay for human-written reports when LLMs can synthesize thousands of responses in seconds? But not all is lost. The real future lies in behavioral data—what people actually do, not just what they say. App usage, website visits, and location patterns offer a far more reliable picture of the consumer. Companies that own first-party behavioral data will become the power brokers of the AI age. As AI models hunger for real-world inputs to stay relevant, proprietary behavioral datasets will become the new oil—fueling training, personalization, and prediction across every industry. The value won’t be in asking better survey questions, but in knowing the customer before the question is asked. The future of market research isn’t in sample sizes or Likert scales—it’s in human behavior at scale. Firms that capture, unify, and ethically apply this data will lead. The rest will be replaced. Behavior doesn’t lie. And in the world of AI, it’s the only truth that counts.

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At least three changes to the Dual MA market ought to put upward pressure on switching for 2026. 1) VBID change. As seen in the slide below from Deft’s recently published Dual Acquisition Study, nearly all D-SNP consumers receive their supplemental benefits through VBID, with 13 states (including D.C.) having 100% of their D-SNP supplemental benefits running through the program. Should carriers have a difficult time incorporating the same benefits and levels to their same members via SSBCI in 2026 (when VBID is no more), Dual Eligible consumerism will likely swell in the AEP. 2) Allowance notification fallout. Carriers need to notify members regarding untapped supplemental allowances starting next summer. Already the percentage of exhausted supplemental allowance dollars has been creeping up. But suddenly sending out notifications to seniors reminding them they have dollars to spend should drive that trend up further. Product designers will likely try to get ahead of that and trim back dollars now. Should seniors notice these cutbacks this fall, many will look for amounts closer to what they were used to. Seeking higher allowances has consistently been the #1 switch trigger with Duals in the first place. Reducing amounts en masse will only exacerbate the trend. 3) No more quarterly SEP. With the dissolution of the quarterly SEP, the 10% or so of Dual switchers who made their change outside of the AEP will need to wait until the AEP now (or maybe move to HIDE/FIDE in the lock-in). Regardless, shortening the window when seniors can switch will put more pressure on switching in the remaining window. Dual growth has been slowing as large carriers redirect enrollment efforts toward their C-SNP offerings. But for those competing in this 6 million-member D-SNP market, expect a wild and bumpy ride this fall. Deft Research has been providing market research services and insights for the senior and commercial health insurance markets for the last 20 years in an effort to help our clients drive better business decisions.

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https://lnkd.in/ewfB4YDt Anyone concerned about fraud in market research should read this article by Tina Launey in the recent Quirk's Media. Fraudulent respondents are using AI in online qualitative research. The article lists several tips to combat this fraud. Another tip I will add, is to check the source of the sample. We at Rare Patient Voice recruit many patients in person at events such as disease conferences, so we know they are real patients.

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What questions do YOU answer? Everyone is focused on solving problems, fixing pain points, and providing solutions for different business situations. But what questions do you answer if you haven't done the proper research? This is where Perceptual Mapping (a unique way to do market research) really shines. We answer the "how" and "does it make sense" questions. The how can, how do, and how should questions. - How can I position our products and services better in the market? - How do I take an idea from a napkin to a commercialized product? - How should I expand into a new market Does it make sense - to expand and open a new location? - to create a new product for the market? - to invest in buying this idea, product, or company? When you need to learn everything about a market When you want to know if an idea or project is even feasible When you want to understand how to grow your business sustainably Market research is your answer; nobody does it like Woosh Market Research. Follow me, David R., for insights and strategy with market research. If you know someone with a great idea, product, or service that needs help understanding the "how" or does it make sense" questions, be sure to♻️share this with them! Are you ready to get answers to your questions?

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🚀 EXPERIENCE MATTERS!!!! #TUESDAYTRENDS 🚀 Great job on last week’s poll question, sales experience beats other types of experience on overall performance! In order of importance: 💼   Sales Experience (Sales EXP) → 0.31 (the strongest positive impact) 📞   Business Experience (Bus EXP) → 0.26 (moderate positive impact) 🏢  Company Experience (Comp EXP) → 0.09 (a weaker correlation) 🔎 Interpretation Sales Experience is the clearest differentiator overall — more time spent actually selling drives better performance. Business Experience also helps, likely because it gives reps broader context and credibility. Company Experience shows a more nuanced story: -At low tenure, company experience doesn’t matter yet. -At high tenure, company experience does make collaboration, customer service, and relationship-building more impactful. ✅ Takeaway: If we were to rank the true drivers based on our assessment dataset: 1) Sales Experience → strongest positive link 2) Business Experience → meaningful but secondary 3) Company Experience → non-linear (not helpful at low tenure, but critical later on for collaboration and service skills) But wait, there’s more!!!!! Let's check out some moderating relationships! 🏢 Business Experience -High business experience individuals show a strong performance lift from formal presentation skills, integrity, and emotional intelligence. -Those with low business experience don’t get as much performance benefit from these skills — suggesting these are “later stage” differentiators once someone has a broader business context. -In short: the more experienced in business, the more soft skills and credibility traits (like integrity, EI) drive performance. 💼 Sales Experience -High sales experience makes technical selling skills far more predictive of performance: Adaptability (+0.31 correlation gap high vs low) Time management (+0.31) Financial acumen (+0.31) Objection handling & recommendations (+0.27–0.28) -These skills really start to “pay off” once reps have logged more sales time. 🏢 Company Experience This is the most striking set of differences: -Relationship building’s correlation with performance grows by 0.35 from low tenure to high tenure. -Customer service also increases strongly by 0.40. -Engaging others and collaboration are far more predictive at high company experience. Early-tenure folks may be focused on execution, but once they “know the org,” collaboration and customer connection skills become critical to performance. ✅ Takeaway: Business experience → soft skills shine Sales experience → selling mechanics drive performance Company experience → collaboration and customer service emerge as the differentiators #SalesLeadership #SalesPerformance #SalesEnablement #TalentAcquisition Tyson Group

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