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Mark C. Perna shared thisAs hard as it may be not to race to the bottom, organizations need to think beyond the immediate balance sheet. Sure, AI may be cheaper in the short run—but what will it cost your pipeline? Who’s going to train the next generation of leaders if they can’t even get their foot in the door? Read my latest here: https://buff.ly/tcCK9Nu #AI #Workforce #WorkforceDev #EmploymentWithPassion #GenZ #AIJobs #EntryLevel
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Mark C. Perna shared thisSpending the next few days at the CT Workforce Summit in Hartford, CT where I'll lay the groundwork for building stronger pipelines between education and employment. When everyone buys into the compelling big picture, the process can become efficient—and effective! #MarkCPerna #KeynoteSpeaker #EducationWithPurpose #EmploymentWithPassion
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Mark C. Perna shared thisBefore your community can build the education-to career pipelines that make the difference, you must understand the younger generations you’re trying to reach. To bring Mark to your community, reach out to us here: https://buff.ly/7YOOKPe #MarkCPerna #RallyYourCommunity #EducationWithPurpose @EmploymentWithPassion
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Mark C. Perna shared thisI'm back at Jeffco Public Schools today where I'll give strategies on how to connect, engage, and answer why for today's young people. It's going to be a great day! #MarkCPerna #StudentEngagement #CompetitiveAdvantage #YoungerGenerations
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Mark C. Perna shared thisIt may seem that today, technology has taken center stage in the job market and everyone should focus on developing their tech skills above all else. Yes, technical competencies absolutely matter, maybe more now than ever. But without professional skills, tech skills fall flat. It’s still people who matter most, not machines. Last year I published an article on Forbes.com on this very topic. Read more here: https://buff.ly/3tQHoxn #MarkCPerna #ProfessionalSkills #CompetitiveAdvantage
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Mark C. Perna shared thisWhen all stakeholders have a shared vision for growth and action, education, employment, and ultimately economic development will benefit. The challenge is creating that vision—the rally point that everyone can believe in. Mark recently sat down with #DevelopThis podcast host Dennis Fraise to talk about building consensus (not just collaboration) at the local and regional levels. Rallying your region is the first step toward strengthening pipelines and moving your community forward. Listen here: https://lnkd.in/g7EHuhNi #EcDev #EducationWithPurpose #EmploymentWithPassion #Growth
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Mark C. Perna shared thisToday I'm excited to be in Dallas speaking to Community College Administrators from all across the state on the importance of helping today's young people build their own personal competitive advantage. #MarkCPerna #KeynoteSpeaker #YoungerGenerations #CompetitiveAdvantage
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Mark C. Perna shared thisENGAGEMENT REIMAGINED! Engagement is the key to unlock everything—from consistent attendance and positive behaviors to enhanced performance and better outcomes. Talk to Mark today about the proven strategies to significantly increase engagement within your organization and community! There are just a few summer dates left - reach out now to grab your spot! https://markcperna.com/ #MarkCPerna #EngagementReimagined #CompetitiveAdvantage #YoungerGenerations
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Mark C. Perna shared thisI'm delighted to be conducting a preconference session today at the National Association of Workforce Boards Forum in Las Vegas where we'll discuss how to build stronger pipelines between education and employment. Let's go! #MarkCPerna #EducationWithPurpose #EmploymentWithPassion #NAWBForum
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Mark C. Perna reacted on thisThis is a great opportunity to learn more about what motivates today’s youth. Having seen Mark C. Perna speak, if you’re an educator, school counselor, employer, community leader or parent, you won’t want to miss this event. Registration is free but seats are limited, so don’t delay. #EducationWithPurpose #employmentWithPassion #DCEDC #OpportunityUnbound #TalentPipeline #WorkforceDeKalb County Economic Development Corporation (DCEDC)
DeKalb County Economic Development Corporation (DCEDC)
Mark C. Perna reacted on thisThe DeKalb County Economic Development Corporation (DCEDC) invites educators, employers, parents, and community leaders to an inspiring and informative event, “Unleashing Passion, Purpose & Performance in Younger Generations,” featuring nationally recognized speaker and bestselling author Mark C. Perna. The event will take place on April 17 from 9:00 to 11:00 a.m. at Kishwaukee College in Malta. The event is free and includes a continental breakfast; pre-registration is required at DCEDC.org/events. Mark C. Perna, author of Answering Why, is a dynamic performance expert known for helping organizations bridge the generational divide and unlock the true potential of today’s young people. During this engaging session, Perna will share groundbreaking strategies that are reshaping how educators and employers connect with, engage, and retain younger generations across the country. “Mark Perna shows us that when we intentionally connect young people to passion and purpose, we elevate performance—and create lasting community impact. His message will challenge every leader in the room,” said DCEDC Executive Director Melissa Amedeo. Purpose‑driven education and training are at the heart of Perna’s message. He emphasizes that when students understand why their learning matters, they are more likely to pursue passion‑driven careers, perform at higher levels, and contribute meaningfully to their communities. As the education‑to‑employment skills gap continues to widen, Perna’s insights offer actionable solutions to help communities tap into the creativity, intelligence, and potential of the next generation. Drawing from both professional research and personal experience as a father of two successful young people, Perna provides clear insights into how younger generations think, what motivates them, and how they make decisions. Attendees will leave with practical tools they can apply immediately—both at home and in the workplace—to forge authentic human connections, move young people from static purpose to active purpose, and empower them to achieve at a higher level. This event will benefit: Educators looking to bring relevance and purpose into the classroom Employers seeking to attract, engage, and retain young talent Economic developers and community leaders focused on strengthening the local workforce Parents and stakeholders wanting to better connect with and inspire young people Participants will gain: Key insights into how young people think, what makes them tick, and how they make decisions Tools to connect, engage, and answer why to inspire greater effort and performance Clear action steps that can be implemented immediately Proven strategies to help young people move from potential to performance Individuals across North America are already using Perna’s nationally acclaimed tools to improve outcomes for students, employees, organizations, and communities. Visit DCEDC.org/events for more information and to register. -
Mark C. Perna reacted on thisSuch a great event. With more than 200 people in attendance we tripled our attendance from years past and delivered a message that resonated with everyone in the audience. Thank you Mark C. Perna for delivering such an impactful keynote.Mark C. Perna reacted on thisIt’s been just over a month since the TCP Workforce Summit—here’s a quick look back at the highlights! Mark C. Perna
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Publications
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Employment With Passion
LinkedIn Newsletter
See publicationMark C. Perna is a generational expert, acclaimed speaker, and bestselling author with a mission to shift the paradigm.
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Contributor to Forbes.com
Forbes.com
See publicationI write about unleashing passion, purpose, and performance in younger generations and how that intersects education, career, workforce development, and the new multigenerational workplace.
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Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations
See publicationIf you've ever struggled to motivate the young people in your sphere of influence, Answering Why is the game-changer you've been looking for. From the urgent skills gap crisis to the proven strategies to inspire our youngest generations, Answering Why addresses the burning questions faced by educators, employers, and parents everywhere.
Author, CEO, and generational expert Mark C. Perna shares his wide experience and profound success as both a single dad and performance consultant for…If you've ever struggled to motivate the young people in your sphere of influence, Answering Why is the game-changer you've been looking for. From the urgent skills gap crisis to the proven strategies to inspire our youngest generations, Answering Why addresses the burning questions faced by educators, employers, and parents everywhere.
Author, CEO, and generational expert Mark C. Perna shares his wide experience and profound success as both a single dad and performance consultant for education and workforce development across North America. Readers will be empowered to:
- Embrace the branch-creak crisis moments of life
- Make meaningful, productive connections with the Why Generation (anyone under 40 today)
- Bring relevance, self-discovery, and passion to the learning process
The Why Generation is asking a serious question, and it's time to answer it. This book will help awaken the incredible potential of young people everywhere and spur them to increased performance on all fronts, so they can make a bigger difference--which is exactly what they want.
Honors & Awards
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2020 Silver Axiom Award Winner: Human Resources / Employee Training
Axiom Awards
"Answering Why" is the 2020 Silver Axiom Award Winner: Human Resources / Employee Training
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2019 Independent Press Award Winner: Career
Independent Press Awards
"Answering Why" is the 2019 Independent Press Award Winner: Career
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2019 Independent Press Award Winner: Education
Independent Press Awards
"Answering Why" is the 2019 Independent Press Award Winner: Education
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2019 Independent Press Award Winner: Education
Independent Press Awards
"Answering Why" is the 2019 Independent Press Award Winner: Education
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2019 National Indie Excellence Awards Book Award Finalist: Career
National Indie Excellence Awards
"Answering Why" is the 2019 National Indie Excellence Awards Book Award Finalist: Career
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2019 National Indie Excellence Awards Book Award Winner: Business Motivational
National Indie Excellence Awards
"Answering Why" is the 2019 National Indie Excellence Awards Book Award Winner: Business Motivational
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2019 National Indie Excellence Awards Book Award Winner: Parenting & Family
National Indie Excellence Awards
"Answering Why" is the 2019 National Indie Excellence Awards Book Award Winner: Parenting & Family
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2019 Silver IPPY Award Winner: Parenting
IPPY Awards
"Answering Why" is the 2019 Silver IPPY Award Winner: Parenting
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2018 Silver Nautilus Award Winner: Relationships & Communication
Nautilus Awards
"Answering Why" is the 2018 Silver Nautilus Award Winner: Relationships & Communication
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Amazon Best Seller in Human Resources & Personnel Management
Amazon Books
"Answering Why" is an Amazon Best Seller in Human Resources & Personnel Management
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Amazon Best Seller in Teams
Amazon Books
"Answering Why" is an Amazon Best Seller in Teams
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