Mark W Lamplugh Jr

How I ranked #1 in AI search results... (5 tips you can implement now) -> * Strengthen Your Public Authority* Release 1-2 press releases per week where your brand is contextually featured near the question and answer you want to appear for. * Solicit Reviews With Keywords* Don't just ask for reviews. Ask for about particular services, treatments, etc... so they naturally contain more valuable keywords. *Feature FAQs On Your Site* You are the most powerful citation for your brand. Make sure your site features FAQs on primary pages where you are spoonfeeding the AI what questions prospects ask and what the answer should be. *Get Featured In Industry Publications* Press releases are great, and also cheap... But industry-specific publications almost guarantee you'll be featured as the answer. *Give AI As Much Context As Possible* Documents you upload, every asset you give the AI will be used. If you don't typically give AI access to that type of info, focus on Reddit and Quora Communities. Want more marketing tips that focus on what's working right now? Follow me for more. #aisearch #ai #chatgpt5 #digitalmarketing #healthcaremarketing #medicalmarketing

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AI has already made a lot of changes in healthcare. But has the technology been a net positive for the industry? For this Becker's Healthcare story, I quoted Laura Wilt of Sutter Health, Michael Pfeffer of Stanford Health Care, Rob Purinton of AdventHealth, David Higginson of Phoenix Children's, Edward McCallister of UPMC, Kelley Curtis, BS, PharmD, MBA, CPEL of St. Luke's Health System, and Andy Bindman of Kaiser Permanente. https://lnkd.in/gEadGmk3

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✨ Big news for us at Hyro ✨ We’re teaming up with Sutter Health to transform how their 3.5 million patients connect with their care. By bringing Hyro’s responsible AI agents into voice, chat and SMS, Sutter Health will redefine their modern patient experience. ➡️ “We focus on empowering patients and changing the experience around what is possible in healthcare. And to that end, we are always looking for opportunities to build stronger connections with consumers across all channels and engage in ways that fit into their lives,” said Jennifer Bollinger, Chief Consumer and Brand Officer for Sutter Health. “With the addition of an AI-powered voice and chat communications platform, Sutter will continue to transform touchpoints for our patients and our people, helping drive better patient engagement, streamline operations for our teams and deliver data-driven insights that can help us better serve their needs now and in the future.” Proud to see our tech helping unburden staff, unblock patient access, and unlock insights for one of California’s most innovative health systems. 🎉 Read the full story: https://lnkd.in/d8QZcw4R

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A Personal Note I’m Proud to Share I'm incredibly excited to announce that HealthStaff Training Institute (HSTi) has officially partnered with the VC Heal Healthcare Careers Program — a major step forward in expanding access to no-cost healthcare training for Ventura County residents. This partnership means that eligible individuals looking to start a career in healthcare can now receive free, short-term training through HSTi in areas like: Clinical Medical Assisting Pharmacy Technician Drug & Alcohol Counseling Administrative Medical Assistant Medical Billing & Coding ....and more. As CEO of HSTi, this milestone means so much. We’re not just offering training — we’re helping people build real futures, new career paths, and a sense of purpose in a growing industry. 🙏 A heartfelt thank you to the amazing team at VC Heal for believing in us and trusting HSTi as a training provider. Your commitment to uplifting the local workforce is inspiring, and we’re honored to support this shared mission. Let’s make a difference together. 💙 #VCHeal #VenturaCounty #HealthcareCareers #NoCostTraining #HSTi #Gratitude #WorkforceDevelopment #ProudCEO #CareerOpportunities #MakingAnImpact

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🔥If your “thought leader” isn’t thinking—or leading—what are you actually investing in? It’s wild how many B2B healthcare orgs still: • Pay ghostwriters with zero subject matter access • Push social posts with no real POV • Hope that brand awareness = thought leadership It doesn’t. Real thought leadership empowers your audience to rethink the challenges they already care about—and to explore solutions from new angles they trust, value, and embrace. And it’s far more than just blogs and social media. In my experience, the most effective companies build strategized, multi-format content ecosystems that include: • Short videos • Webinars • How-tos and tip sheets • Infographics and carousel posts • Op-eds and industry reactions • White papers • Virtual roundtables • Podcast guesting • And more 🧨And don’t make it a C-suite-only club. And guys, really dig for gold. Some of the most compelling, high-trust thought leadership comes from: • Frontline operators • Product owners • Customer success managers • AI/Analytics professionals • Engineers • Medical directors These voices bring experience, insight, and relevance—especially when aligned with your brand’s POV and solutions. 💡Thought leadership isn’t a writing task. It’s a business discipline. One that requires systems, strategy, and genuine contribution across the organization to thrive. #redhothealthcare #thoughtleadership

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When Alison Flynn Gaffney, FACHE stepped into the CEO role at Banner Health's University Medical Center Tucson and University Medical Center South, she didn’t bring a traditional, linear path to the job. Before taking the reins of the academic medical centers in southern Arizona at the end of 2024, she spent two years as president of the healthcare division at global real estate firm JLL, where she gained experience that fundamentally reshaped how she thinks about hospitals and the space where care happens. Flynn Gaffney’s previous stop prepared her for her current role by allowing her to “learn from other organizations, both large ecosystems, smaller community hospitals, how they're leveraging their real estate portfolios for the benefit of the missions, and how they're maximizing their square footage from a care delivery standpoint.” The mindset of maximizing square footage now informs her leadership of Banner’s Tucson campuses. Redesigned pediatric spaces and staff recharge rooms show how physical design can improve patient comfort and workforce well-being. Return on investment is measured through feedback from staff to ensure space changes truly improve performance and engagement. Read more on how Flynn Gaffney Alison Flynn Gaffney is tapping into her real estate background to improve staff and patient experience: https://lnkd.in/eAGT49ke HealthLeaders #CEO #patientexperience #strategy

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Ever walked out of a meeting and thought, “Wait... what was the point of that?” That’s what happens when our messages aren’t anchored. If we want our words to stick, we need more than just facts. We need a mental hook, something so clear, so compelling, that people carry it with them long after we stop speaking. That’s anchoring. Think of it as a verbal tattoo. A phrase, story, or metaphor that makes our message unforgettable. Here’s how we can anchor our message like pros:  1) Repeat a Sticky Phrase ↳ Say it once, they might forget. Say it three times, they’ll remember. 2) Use a Powerful Story ↳ People forget data. But they remember how our story made them feel. 3) Create a Visual Metaphor ↳ “Your message is a boomerang; if you shape it right, it’ll come back.” ← That’s an anchor. 4) Ask a Rhetorical Question ↳ It doesn’t need an answer. it creates reflection. 5) End with a Signature Line ↳ Something that becomes ours.   Like: “If it’s not anchored, it’s forgotten.” Next time we speak, on stage, in a boardroom, or even over coffee, let’s ask ourselves: “What’s the one line we want them to remember tomorrow?” Because attention fades. But anchors stay. Want to craft an anchor that truly lands? Let’s build it together. Repost ♻️ this to help others #CommunicationSkills #PublicSpeakingTips #LeadershipCommunication #MessagingThatMatters #AnchorYourMessage #drminalchaudhry #drmeinalchaudhry #aakashhealthcare

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Your creative does 90% of the targeting for you. If you call out “left-handed dentists in Alaska” on the hook, Facebook will deliver it to them. Don’t overcomplicate targeting, just focus on the message.

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As President & CEO of UCI Health in Southern California, Chad Lefteris makes it a point to put himself in the shoes of others, a kind of golden rule that ensures he and his leadership team treat others the way they would want to be treated. It has allowed them to make bold changes with concern and consideration for how those changes impact the people involved. Lefteris became UCI Health CEO at the start of the global pandemic and, with his leadership team, decided to push forward with growth and new initiatives despite the challenging environment. “We came out of the pandemic stronger than when we went into it,” he says, “primarily because of those ‘yes’ decisions we kept making.” In this Impactful Leaders Podcast with Senior Partner Michelle Johnson, Lefteris shares insights on leadership gleaned from his career across various roles. They also discuss UCI Health’s talent management and leadership development approach which aims to, among other things, help technical experts see themselves as having the potential to lead beyond their immediate space. Listen to their conversation:  https://lnkd.in/eERCMbCp #UCIrvine #CEOs #leadershipadvice #leadershipdevelopment

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IEHP is launching free mobile clinics for well-child visits, bringing essential health screenings and exams to IEHP members ages 2-21 at our Community Wellness Centers in Riverside, San Bernardino and Victorville. Running through April, this initiative aims to enhance access to care for young members. By working together, we support healthier futures for local families. ❤️ 📖 Read more about this initiative: https://lnkd.in/gW92DXjE #TeamIEHP #ULSAllcare #HealthEquity #MobileHealthCare #WellChildVisits #CommunityWellness

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This one thing will guarantee low impressions and engagement on your LinkedIn posts: 👇 ❌ Type a generic prompt into ChatGPT and copy/paste the content into your post with minimal review or edits. Unfortunately, I'm seeing this low-quality content more and more on my feed lately. Nothing can make me scroll away faster than a post that was clearly written by AI. Create content and be a thought leader, but be original - especially if you want to drive engagement and conversation (which is the whole purpose of LinkedIn anyways). Shout out to Nicole Leffer, mentioned here. She's an incredible resource to learn how to use AI to your advantage.

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So I refuse to respond to a marketing email that whiffs even *slightly* of being AI-generated. This creates an impossible paradox for anyone marketing an AI tool: if they use AI to help them market the tool, I delete it immediately. However, if they *don’t* use any AI to help them market their AI tool, I can’t trust that they are AI experts and won’t buy. Also I have no pity for anyone stuck in this conundrum. (Sorry not sorry to 96.8% of my LinkedIn messages)

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🔥 Imagine losing $300,000 this year because your competitor installed a free AI tool before you did. It’s happening right now. While most dentists and orthodontists are still relying on outdated marketing... Others are using AI to target your best patients, steal your visibility, and dominate your local search results. Let’s talk about how to flip the script and make you the #1 clinic in your area. ✅ REALITY CHECK: Your Marketing Is 5 Years Behind Accenture: "71% of healthcare providers still use traditional outreach like flyers, generic Facebook posts, and Google Ads without retargeting or optimization. " Meanwhile, 29% are using AI, and those are the ones exploding with new patients. ✅ AI-powered clinics are seeing 27% higher appointment bookings ✅ 2x higher return on ad spend (ROAS) ✅ 40% lower no-show rates "The average orthodontic practice loses up to $22,000/month in missed appointments alone." — McKinsey & Company THE STORY: Let me tell you about Dr. Reid, an orthodontist in Texas. 📈 He had a good practice. 📈 Steady patients. 📈 Solid team. 📈 But his growth stalled. 📉 Then, a new competitor emerged across town. 📉 In just 6 months, that new clinic had taken over Google Maps—all with zero sales staff. What happened? Simple: 📊 They used an AI marketing stack. 📊 AI optimized their Google Ads daily 📊 Automated retargeting pulled back missed leads 📊 Local SEO was AI-generated and updated weekly 📊 They built a chatbot that closed new patients 24/7 Dr. Reid lost 18% of his patient base in 3 months and nearly $270,000 in recurring revenue 📉 How AI Can Make You the Local Market Leader: Here’s how dentists and orthodontists are using AI to go from “invisible” to “in-demand”: 🥇 AI Ad Optimization AI runs thousands of variations per week to find the top performer. 🥇 ChatGPT-Powered Sales Assistant A custom GPT bot on your website can: ✅ Answer questions instantly ✅ Qualify leads ✅ Book appointments — all while your office is closed. 💰 Savings: $90,000/year in receptionist labor. 🥇 Hyperlocal SEO with AI AI tools writing high-ranking pages and blogs for dental/orthodontic keywords. 🎯 “Invisalign + [Your City]” 🎯 “Best braces for teens [Zip Code]” Result? 3x more organic traffic. How Much Can You Make (or Lose)? Let’s break it down: 💰 Scenario 1: Patient Acquisition (per year) +$180,000 Gain If You Implement AI & -$120,000 Loss If You Don’t 💰 Scenario 2: Reduced No-Shows +$40,000 Gain If You Implement AI & -$35,000 Loss If You Don’t 💰 Scenario 3: Lower Ad Spend +$60,000 Gain If You Implement AI & -$25,000 Loss If You Don’t 💰 Scenario 4: Operational Efficiency +$35,000 Gain If You Implement AI & -$20,000 Loss If You Don’t Total swing = up to $340,000/year 💰 Comment "FRANCHISE PARTNER" to plug this into your clinic before your competitor does. #DentalMarketing #Orthodontist #AIForDentists #DentalClinic #ScalingYourPractice

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