Articles by Kipp
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6 Profound Lessons From My Mom #InternationalWomensDay
6 Profound Lessons From My Mom #InternationalWomensDay
On #InternationalWomensDay I am remind of all of the amazing women that I have had the good fortune to know and work…
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Kipp Bodnar reposted thisKipp Bodnar reposted thisHOLY. HUBSPOT. FEATURE. Automatic tracking of clicks, buttons, links, and more is now available in HubSpot Enterprise plans. Available in public beta as of 2 days ago, this feature brings Heap-style interaction tracking to marketing, growth and data teams inside the HubSpot Enterprise ecosystem - for no extra cost 🤯 Named "Autocapture Website Clicks", it works automatically with existing HubSpot tracking code... There is 𝙣𝙤 additional setup required. What's more is that it has backfilled data! Autocapture has up to 90 days of historical data or 50,000 recent occurrences (whichever is smaller). 𝗦𝘁𝗲𝗽𝘀 𝘁𝗼 𝘂𝘀𝗲 1️⃣ HubSpot tracks the interactions 2️⃣ Head to Data Management > Event Management > Explorer 3️⃣ Review the interactions suggested by HubSpot OR (and arguably are a better option) click 'Launch visualizer' in the right-hand corner and hover over any clickable element to configure 4️⃣ Customize the event name and tracking criteria 5️�� MARVEL AT YOUR GLORIOUS TRIUMPH Once verified, events 𝙞𝙢𝙢𝙚𝙙𝙞𝙖𝙩𝙚𝙡𝙮 become available across HubSpot including: • Timelines • Lists • Workflows • Lead scoring • Reporting • Journeys • Datasets Ever since I came across Heap (10+ years ago) I thought to myself - this is the future of website and app tracking. HubSpot has got the memo and I can't express how powerful this could be for product, marketing, growth and data teams.
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Kipp Bodnar shared thisIncredibly proud of the HubSpot team today. Fast Company just named us to their list of Most Innovative Companies. We didn't just ship features. We rebuilt the platform around a new idea: that humans and AI work better together than either does alone. None of it happens without an exceptional team willing to move fast and think differently. https://lnkd.in/e4-dyARUThe most innovative business services companies for 2026The most innovative business services companies for 2026
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Kipp Bodnar reposted thisKipp Bodnar reposted this📢 On this week’s Trailblazers pod, I spoke with the legendary 16-year HubSpot vet & CMO, Kipp Bodnar! This episode was a masterclass in all things AI x marketing. We got into the weeds on AEO vs SEO, what AI cannot help with, & why they built such a robust media engine yrs ago! Tune in at trailblazerspod.com 🎙️
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Kipp Bodnar reposted thisKipp Bodnar reposted this📢 On this week’s Trailblazers pod, I spoke with the legendary 16-year HubSpot vet & CMO, Kipp Bodnar! This episode was a masterclass in all things AI x marketing. We got into the weeds on AEO vs SEO, what AI cannot help with, & why they built such a robust media engine yrs ago! Tune in at trailblazerspod.com 🎙️
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Kipp Bodnar reposted thisKipp Bodnar reposted thisThe top feedback I heard last week from our customers on HubSpot’s AI is: “Breeze Assistant has gotten REALLLLLY good.” It has! And it’s a huge unlock for your teams. Internally at HubSpot our sales and CS reps use Breeze Assistants daily for research, meeting prep and follow ups. It’s helping them do their jobs and allowing them to spend more time with customers. It’s awesome. Here’s what we’ve been working on: deeper expertise, sharper context, better accuracy, and faster answers.
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Kipp Bodnar shared thisIf you are going to be at SXSW you don’t want to miss this. Sydney Sloan and I were prepping this week and it is going to be epic. If you want to get actionable lessons for the future of marketing in an AI world come and join us on Sunday. If you love Marketing Against the Grain and listen to the pod this is going to be a really fun live version. Pumped.Kipp Bodnar shared thisSEE YOU AT SXSW! So I'll admit, speaking at SXSW is on my professional bucket list. That's why I'm so *DARN EXCITED * to share that I'll be joining the one & only Kipp Bodnar, CMO at HubSpot to share our points of view on AI's disruption for marketing. Let's face it - It's hard right now. 😫 The game changed. Old playbooks played out. And we have to Adapt Fast and Move Fast 🏃🏻♀️💨 We're planning advanced level rapid fire discussion on 1. Why AI has changed the buying experience. 2. Running your #AEO machine and why it's more nuanced & complicated than #SEO 3. Integrating influencers and G2 customer reviews into your strategy 4. How the CMO role has changed If you're going to be in Austin please come to our session on Sunday, March 15th at 11:30 CT at teh Austin Marriott Downtown. Hope to see you there! 🙌🏼
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Kipp Bodnar reposted thisKipp Bodnar reposted thisHubSpot 𝗷𝘂𝘀𝘁 𝗸𝗶𝗹𝗹𝗲𝗱 𝗺𝗮𝗻𝘂𝗮𝗹 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴. And most sales teams haven't noticed yet. Prospecting Agent just got a MASSIVE upgrade. It's no longer just an outreach tool. It's now a full end-to-end outbound agent. Here's what it does now: 𝗜𝘁 𝘄𝗮𝘁𝗰𝗵𝗲𝘀 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂. Growth signals. Hiring surges. New funding. Buyer intent. The agent detects when a company enters your buying window — automatically. It finds the right contacts. Connects to ZoomInfo, Apollo, or Surfe and pulls the right people at those companies into your CRM. No spreadsheets. No manual research. 𝗜𝘁 𝘄𝗿𝗶𝘁𝗲𝘀 𝘁𝗵𝗲 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵. Personalized emails and call tasks based on your brand voice, product details, and custom instructions. It enrolls them for you. You just review, approve, and go. Let me say that again: The agent monitors → identifies → sources → writes → enrolls. While your reps sleep. I've spent the last 7 years inside HubSpot portals. This is the biggest shift I've seen in how outbound gets done. The teams that adopt this early will have an unfair advantage for the rest of 2026. The teams that don't will keep burning 3 hours a day on list building that a machine can do in 3 minutes. #HubSpot #SalesOps #AI #ProspectingAgent #RevOps #B2BSales #SalesAutomation
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Kipp Bodnar reposted thisKipp Bodnar reposted thisvibe-coding your CRM is the most tempting bad idea in B2B right now. we fell for it. here's what failed after 2 weeks: 👇 a couple weeks ago, Claude built us a custom CRM in a weekend. contact records, pipeline stages, deal tracking — it worked and we felt smart. until we didn't. 3 things we didn't think about: 1/ nobody owns the maintenance. every time something breaks — a routing rule, a sequence trigger, a field mapping — it falls on an engineer. your marketing and sales team can't fix it. it just sits broken until someone with context has time. 2/ it kills your GTM hiring velocity. sales reps and marketers already know HubSpot or Salesforce. onboarding them onto a custom tool nobody's heard of adds friction you really don't need when you're trying to move fast. 3/ your other GTM tools won't play nicely with it. Apollo, Clay, LinkedIn, your email tools — they all have native HubSpot and Salesforce integrations. connecting them to a vibe-coded CRM means more custom work, more maintenance, more things breaking silently. established CRMs feel like overkill at 2 reps. but the migration you're avoiding now costs 3x more at 10 reps than it does today. two weeks in, I got tired of sales candidates asking about our homegrown CRM during interviews. so we went back to HubSpot. hubspot wins again 🤷♂️
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Kipp Bodnar reposted thisKipp Bodnar reposted thisOfficially launching Axiom: AI for the Real World!
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Kipp Bodnar liked thisKipp Bodnar liked thisSpent this last week at SXSW. I heard perspectives from Emma Grede, Steven Bartlett, Cheryl Guerin, Kipp Bodnar and other leaders from G2 and Mars. Here's my hot take: We’re about to see a wave of brands that are perfectly optimized and all starting to look the same. When everyone is using the same tools, the output starts to blur together. Are we still marketing to humans, or are we marketing to agents? Either way, there is still a person on the other side. Brands that will stand out are not the ones doing more with AI, but the ones that know where not to use it. Behind every strong brand is still something human. Leadership. Trust. Taste. A good reminder to think less about optimizing everything and more about being clear on what shouldn't change first.
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Kipp Bodnar liked thisKipp Bodnar liked thisHubSpot just fixed one of the biggest WhatsApp problems. You no longer have to choose between WhatsApp Business and HubSpot. You can use both. Same number. At the same time. It’s called WhatsApp Coexistence and it’s a big shift. Before this, once you connected WhatsApp to HubSpot, that was it. No replying from your phone. No WhatsApp desktop. Everything had to go through the CRM. For field sales teams? That just didn’t work. Now things look very different: → Messages sync in real time between HubSpot and WhatsApp → Works across mobile, web, and desktop → No more device restrictions or forced logouts → Up to 180 days of conversations are automatically backfilled So your reps can reply from their phones, while your team keeps full visibility in HubSpot. Simple. Finally. This is what makes WhatsApp in HubSpot actually usable for sales teams—not just support. And when it’s easier to use: ✔️ Adoption goes up ✔️ Response times drop ✔️ Pipeline moves faster If your team relies on WhatsApp, this is worth turning on. Curious, who’s already using WhatsApp with HubSpot? What’s been your experience so far? 👇
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Kipp Bodnar liked thisKipp Bodnar liked thisHOLY. HUBSPOT. FEATURE. Automatic tracking of clicks, buttons, links, and more is now available in HubSpot Enterprise plans. Available in public beta as of 2 days ago, this feature brings Heap-style interaction tracking to marketing, growth and data teams inside the HubSpot Enterprise ecosystem - for no extra cost 🤯 Named "Autocapture Website Clicks", it works automatically with existing HubSpot tracking code... There is 𝙣𝙤 additional setup required. What's more is that it has backfilled data! Autocapture has up to 90 days of historical data or 50,000 recent occurrences (whichever is smaller). 𝗦𝘁𝗲𝗽𝘀 𝘁𝗼 𝘂𝘀𝗲 1️⃣ HubSpot tracks the interactions 2️⃣ Head to Data Management > Event Management > Explorer 3️⃣ Review the interactions suggested by HubSpot OR (and arguably are a better option) click 'Launch visualizer' in the right-hand corner and hover over any clickable element to configure 4️⃣ Customize the event name and tracking criteria 5️⃣ MARVEL AT YOUR GLORIOUS TRIUMPH Once verified, events 𝙞𝙢𝙢𝙚𝙙𝙞𝙖𝙩𝙚𝙡𝙮 become available across HubSpot including: • Timelines • Lists • Workflows • Lead scoring • Reporting • Journeys • Datasets Ever since I came across Heap (10+ years ago) I thought to myself - this is the future of website and app tracking. HubSpot has got the memo and I can't express how powerful this could be for product, marketing, growth and data teams.
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Kipp Bodnar liked thisKipp Bodnar liked thisHubSpot 𝗷𝘂𝘀𝘁 𝗸𝗶𝗹𝗹𝗲𝗱 𝗺𝗮𝗻𝘂𝗮𝗹 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴. And most sales teams haven't noticed yet. Prospecting Agent just got a MASSIVE upgrade. It's no longer just an outreach tool. It's now a full end-to-end outbound agent. Here's what it does now: 𝗜𝘁 𝘄𝗮𝘁𝗰𝗵𝗲𝘀 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂. Growth signals. Hiring surges. New funding. Buyer intent. The agent detects when a company enters your buying window — automatically. It finds the right contacts. Connects to ZoomInfo, Apollo, or Surfe and pulls the right people at those companies into your CRM. No spreadsheets. No manual research. 𝗜𝘁 𝘄𝗿𝗶𝘁𝗲𝘀 𝘁𝗵𝗲 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵. Personalized emails and call tasks based on your brand voice, product details, and custom instructions. It enrolls them for you. You just review, approve, and go. Let me say that again: The agent monitors → identifies → sources → writes → enrolls. While your reps sleep. I've spent the last 7 years inside HubSpot portals. This is the biggest shift I've seen in how outbound gets done. The teams that adopt this early will have an unfair advantage for the rest of 2026. The teams that don't will keep burning 3 hours a day on list building that a machine can do in 3 minutes. #HubSpot #SalesOps #AI #ProspectingAgent #RevOps #B2BSales #SalesAutomation
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Kipp Bodnar liked thisOne of our biggest unlocks building agentic products came from lowering the barrier to entry with building and deploy tools. For us, this means GTM agents have access to everything they could need to get work done. Excited for Ze'ev Klapow to share more about how we're approaching this and scaling AI at HubSpotKipp Bodnar liked thisSpeaking at MCP Dev Summit North America on Friday, and I wanted to share a bit about what the talk covers. One of the things you need to get right when connecting AI to your stack is how you expose tools. When we started building AI tooling at HubSpot, we noticed something: our existing RPC framework already had everything MCP needs. Every RPC with a schema is already a tool definition. So rather than standing up a parallel system, we built on top of what we had. Two annotations is all it takes for an engineering team to expose an API to internal agents, public MCP clients, and customer-facing AI products. That low barrier to entry meant tool creation took off. Every time we checked the numbers, there were hundreds more than the last time. Today we have ~2000 tools across ~500 services and still growing fast. The talk is called RPC > MCP: Turning a Decade of APIs into Agentic Tools. I’ll walk through the architecture decisions, the tradeoffs that came up, and what we’d do differently. If you’re attending, come say hi. And if you’re working through similar questions about how to layer AI tooling on top of existing infrastructure, I’d genuinely love to hear how other teams are approaching it. View the full schedule https://bit.ly/4a1LFxn #MCPDevSummit #MCP #HubSpot
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Kipp Bodnar liked thisKipp Bodnar liked this8 weeks ago, we started using HubSpot. And honestly, I don't know how we survived without it. Now, they have paid me to write this post. But here's a real honest review as we use it every day. We now have one place with every single lead. 350,000 of them. We keep track of every single one. No more guessing on "did anyone reply to them?" We have segments so we only contact them when it's relevant. Before this, we were running on spreadsheets, memory, and hope. We thought that was normal. It's not. 8 weeks in and we're capturing more data, organised properly, and nothing's slipping through the cracks. And it's free. Not a trial. Actually free. If you're running a business, no matter how big or small, you should check it out. Get started here → https://lnkd.in/e-VX8gXV AD
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Kipp Bodnar liked thisKipp Bodnar liked thisMost of you probably don't know, but HubSpot has a 95% match rate on company enrichment. And most of you probably also don't know that it's included for free if you have a HubSpot seat. Your CRM is only as useful as the data in it, which is why context matters so much for enrichment. Because enrichment is built natively into HubSpot, it works directly on your CRM records without any integrations or data mapping. And we recently made it better. Previously, if a record only had limited information, enrichment wouldn’t run. Now, even when records are incomplete, we return whatever verified data we can find, like inferring a name from an email address. The result is more complete data you can trust, without needing perfect records to get started. https://hubs.la/Q044CNdv0Latest updates to Data Enrichment and Buyer IntentLatest updates to Data Enrichment and Buyer Intent
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Kipp Bodnar liked thisKipp Bodnar liked thisThis is what happens to your social life when you discover Claude Code.
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The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
Wiley
Advance your B2B marketing plans with proven social media strategies
Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging…Advance your B2B marketing plans with proven social media strategies
Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.
This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.
Describes a methodology for generating leads using social media
Details how to create content offers that increase conversion rates and drive leads from social media
Offers practical advice for incorporating mobile strategies into the marketing mix
Provides a step-by-step process for measuring the return on investment of B2B social media strategies
The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.Other authors -
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