Kerry Tracy

Triton Digital is one of seven companies that launched the Ad Context Protocol, designed to unify advertising across platforms through AI-based agents. AdCP itself is intended to standardize how the agents communicate. The companies believe agentic advertising will improve campaign management. Triton's Jean-Luc Wasmer told me: "A buyer can simply focus on the target audience and ask, 'Where should I be advertising this product?'" Read my interview with him here: https://lnkd.in/e3qg52Ek

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This report from Comcast Advertising takes a deep dive into today’s connected sports fan, looking at engagement with sports content and how fans are viewing across traditional TV and streaming. #ComcastEmp https://bit.ly/46ixxOy

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Tools like AdGrid’s Audience Accelerator let publishers take the audiences they actually own and follow them into CTV, digital audio, and the open web, so they can go after the full RFP instead of a token slice. Done right, it turns “niche” into an addressable and culturally-specific audience that can be reached at scale, across formats. Data pipes won’t fix a commitment problem. If brands are serious about multicultural investment, they can’t just applaud the sophistication of these audience products and still park 2% of their spend there. The next phase is simple and uncomfortable. Pairing better data with bigger, more durable budgets, so representation and performance finally move in the same direction.

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Before digital publishing became the foundation of modern media, most publishers still saw the internet as an afterthought. My next guest on #THENETOGs, Jim Spanfeller, saw where things were headed early, helping build Forbes.com into one of the first premium digital media businesses while the industry was still trying to figure out whether online advertising would even work. Tune in tomorrow to #TheNetOGs for a behind-the-scenes look at the early days of digital publishing, the evolution of online advertising, and why Jim believes AI will reshape the industry all over again. It’s an episode you won’t want to miss. New episodes every Wednesday. Listen on Spotify, Apple Podcasts, or wherever you stream your audio. Or visit www.thenetogs.com #NetOGs #Podcast #DigitalMedia #Publishing #AI #Leadership

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Media Inno's Tom Sly spells out - in detail - the $15-billion opportunity local broadcasters have in datacasting. #broadcasting #technology #ATSC 3.0

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🎧 Digital audio is in full throttle this year. • 70% of Americans age 12 and up have listened to a podcast, and 55% tune in monthly. That’s over 210 million people. • U.S. digital audio ad spend is projected to top $7.5 billion in 2025, with nearly 30% going to programmatic. • Many marketers still overlook this: AM/FM radio reaches more Americans each week than TV, social media, or streaming platforms. ⸻ Why it matters: Audio is everywhere. On the dial, in apps, and across podcast feeds. iHeartMedia helps brands meet that opportunity with: • 860+ broadcast radio stations nationwide • The largest podcast network in the country • A unified platform for broadcast, streaming, and podcasts • Massive reach with measurable performance In a fragmented media landscape, audio delivers both scale and connection. Radio is still the most powerful driver of reach.

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Marketers spend billions chasing the “next generation” while overlooking one of the most powerful consumer groups already driving the economy: the ageless generation. People are living longer, working longer, creating longer, spending longer… and consuming media differently than outdated stereotypes suggest. Yet many brands still market aging like it’s a niche instead of a massive cultural and economic reality. This is where smart marketers separate themselves. The opportunity isn’t just about age. It’s about relevance, identity, lifestyle, and connection. Consumers don’t suddenly stop discovering brands, loving music, traveling, streaming content, or influencing purchasing decisions because of a birthday. In audio especially, this audience remains deeply engaged. Habitual listening, trusted personalities, companionship, community, local connection… these are powerful emotional drivers that many modern media plans underestimate. The brands that win won’t be the ones chasing trends the fastest. They’ll be the ones that understand people the deepest. Worth the read from Allen & Gerritsen on what marketers continue to miss about the “ageless generation.” Article in the comments.

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Highlights of 8 Issues for SEC AI Washing Compliance via Foley & Lardner LLP and connect with Daljit Doogal CEO and Chairman View the 94-second Video News Story below  plus both Video+Audio News Article Insights Story and available on ChannelPartner.TV the largest video AI news network with more than 3,030+ videos. + AI LEGAL NEWS - AI users in #Colorado, don’t plan on buying AI or even continuing to use the AI you have until you know the developer, seller, reseller is or will be in compliance with the upcoming Colorado AI Law - get guidance to help you comply and avoid a business crisis ahead of the deadline. One company CEO with 60 employees when asked about this said, "AI developers/resellers should be alerting me about this now rather than find out later and face a major risk in my business." K.B.  Explore this and more here https://lnkd.in/g-QAkj3y + AI NEWS - Get AI Smart or Smarter - Get an AI Corporate University is critical element in an ongoing AI integration, here are 3 Critical Concepts in Building an AI Corporate University:  Content Standards – Knowledge Network Platform – Organizational System get your own comprehensive AI education and strategy today: https://lnkd.in/gCmgA-hx + AI NEWS - Don’t FU - Stop building AI "use cases" and Start building AI "user use cases" to stop AI projects from failing and generating AI "hallucinations,” fake news or legal citations or worse that gets you fired. Here are 7 Steps to Building “Fail Safer” AI Solutions by Developing “User Use Cases”  Take action now to CYA. https://lnkd.in/gAUey3M6 #AI #SEC #legalnews

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The economics of CTV are broken. Advertisers are paying more... yet getting less: less reach, less transparency, and less confidence in measurement. Agencies are under pressure to prove value. Brands are under pressure to prove performance. Somewhere between the fragmentation of streaming and the inefficiency of legacy buying and selling, the model stopped working for both sides. It’s time to rethink the fundamentals, not how to sell more inventory, but how to rebuild trust, transparency, and efficiency across the entire ecosystem. This piece on NEO explores what’s possible when premium video becomes easier to plan, buy, and measure, across linear and digital, with the accountability our industry has been chasing for years. 👉 Reintroducing NEO: A Better Way to Buy Premium Video Reach out to the team for more…. #CTV #Streaming #MediaBuying #AdTech #BrandMarketing #Advertising #AgencyLife

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If you work in AdTech, this is essential viewing.. A fantastic conversation between Andrew Casale CEO Index Exchange, Ciarán O'Kane GP at FirstPartyCapital and Co-Founder ExchangeWire & Rachel Smith Co-Founder ExchangeWire about why there has never been a better time to be investing, innovating, building, and working in digital advertising. 🎬 https://lnkd.in/gMTwwdzi

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Nielsen just released data that should change how advertisers allocate multicultural media budgets in 2026. Hispanic consumers are now the majority or near-majority in many of America’s largest media markets. Yet most media plans still treat them as a niche segment. Here’s the overlooked reality: • Radio reaches 93% of Hispanic adults monthly • Radio and podcasts capture 76% of all ad-supported audio time • Hispanic listeners are significantly more likely to purchase, recommend, and visit retail after hearing radio ads This is not about nostalgia for radio. It is about trust-driven behavior at scale in the markets where growth actually exists. Reach without trust is wasted spend.

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Subscriber acquisition and retention are both becoming more complicated. Publishers need to have the most intelligent paywall technology on the market ->

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Gil Bivens introduces the connection economy, an approach that shifts focus from traditional marketing's broadcast model. Instead, the connection economy positions storytelling as the core sales engine. In a world saturated with information, authentic narratives forge deeper customer bonds and brand loyalty. It’s not just about selling; it’s about connecting. #ConnectionEconomy #Storytelling #Marketing #BrandLoyalty

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According to Parks Associates, subscription video (SVOD) services are projected to reach 278 million U.S. viewers by 2029, while free ad-based platforms will attract another 236 million viewers. With Nielsen estimating 315 million total TV viewers nationwide, more than 88% of U.S. audiences will consume ad-supported content within the next four years. These numbers reflect more than a shift in viewing habits. They mark a fundamental redefinition of what TV can be—not just a passive medium, but a gateway to interaction and commerce.` https://lnkd.in/gwiUK-Tu

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Live events and premium content deliver audiences with high attention and impact. But without clear signals that identify those moments programmatically, publishers may miss revenue opportunities. The Case for Premium Signals explains how bidstream data can unlock their full value. Read the full story: #ComcastEmp https://bit.ly/3MG3HvQ

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#Trust and #connection in a time of 'AI slop'. Not only does this resonate to me as a #marketer, but also as a consumer. Personally, I've greatly reduced my #socialmedia consumption because of this slop. Some platforms I've cut out entirely. I love how we at iHeartMedia have approached this #adtech. How are you making connections with the people who support your #business?

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As more households shift from traditional MVPDs to vMVPDs and streaming platforms, TV manufacturers increasingly control the user interface, and therefore, the path to content discovery. Are you engaging directly with the teams at LG, Samsung, Roku, Vizio, and others? How do they view your station, your network, or your content brand in the context of their viewer experience? The screen may be the same, but the gatekeepers have changed. It's time to ensure local broadcasters are at the table and not left on the sidelines! https://lnkd.in/gwEscpUN

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