Articles by Jim
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My chief of staff, Claude Code
My chief of staff, Claude Code
The dream of modern personalized technology has always been some kind of perfect digital assistant—a chief of staff…
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AI and Crypto Have a Culture Challenge (and Opportunity)
AI and Crypto Have a Culture Challenge (and Opportunity)
(NB: This piece originally appeared in my newsletter, Person Familiar, here. - JP) Over the holidays and into the new…
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Jim Prosser shared thisNEW PERSON FAMILIAR: The tools exist to put most of a comms team's operational work on rails. I know because I built a system that does it. 60 components, ~$250/month all-in costs, 3x throughput increase. "Better first drafts" doesn't cut it anymore. (Link in the first comment)
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Jim Prosser shared thisI couldn't find anywhere a sort-of Rosetta Stone of documentation that could transpose system concepts and actions between Claude Code and OpenAI Codex - the kind of thing you could drop in your context window and make things work. So I made it. Includes a part nobody else has written as far as I can tell: Section 9 covers using these tools as operations engines, not just code editors (knowledge management, business process automation, other non-technical user cases). https://lnkd.in/gsUA66UTGitHub - jimprosser/claude-code-to-codex: A comprehensive, field-level mapping between Claude Code and OpenAI Codex for practitioners migrating AI-agent operations stacks between the two systems.GitHub - jimprosser/claude-code-to-codex: A comprehensive, field-level mapping between Claude Code and OpenAI Codex for practitioners migrating AI-agent operations stacks between the two systems.
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Jim Prosser shared thisSpoke with Bloomberg's Shirin Ghaffary about AI's American public perception problems. A few additional things that didn't make final edit: There are two completely different experiences of AI in America right now. The inside culture (the people building with it) are living in a ecstatic moment. Every day the 1970s-era Homebrew Computer Club with Steve Wozniak showing off new hardware and software. People who couldn't code six months ago are shipping software. It's the most liberating technology they've ever touched. That's real. The outside culture (most everyone else) feels like something is being done to them. AI is a black box that writes their kids' essays, might take their job, scraped a bunch of the internet, and may or may not be an extinction-level event for jobs. And they have zero agency over any of it. Both sides are telling the truth. The problem is that virtually everyone doing the talking—the CEOs, evangelists, conference speakers—lives on the inside and are speaking more than listening. It's the same pattern as nuclear power in the '50s through the '70s: experts assumed opposition came from ignorance rather than legitimate concern. https://lnkd.in/gpPQjcRu
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Jim Prosser shared thisA fun little side quest from today: I built an MCP server that runs on your Mac and connects your Obsidian vault via Cloudflare Tunnel to Claude or ChatGPT anywhere: phone, browser, laptop. No cloud storage, no open ports, your files stay local, and it doesn't break Obsidian Sync. Free and open-source. https://lnkd.in/guh6xZMNGitHub - jimprosser/obsidian-web-mcp: Secure remote MCP server for Obsidian vaults -- access your notes from Claude, your phone, or any MCP client, anywhere. OAuth 2.0 auth, Cloudflare Tunnel, atomic writes safe for Obsidian Sync.GitHub - jimprosser/obsidian-web-mcp: Secure remote MCP server for Obsidian vaults -- access your notes from Claude, your phone, or any MCP client, anywhere. OAuth 2.0 auth, Cloudflare Tunnel, atomic writes safe for Obsidian Sync.
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Jim Prosser shared thisNEW PERSON FAMILIAR: Jensen Huang spent two hours on stage yesterday arguing less for NVIDIA's products and more for the inevitability of a world that runs on them. In this week's edition, I lay out what tech comms people everywhere can learn and apply from yesterday's GTC keynote. (link in first comment)
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Jim Prosser posted thisI get asked pretty frequently about how to use AI tools. "How do I get started with Claude Code?" "When should I use normal chat vs. Cowork?" "What's the right workflow for [X]?" My answer is always the same: ask *it* how you should use it. These products are remarkably good at teaching. Roll up to Claude Code with zero technical background and say "I've never used the command line, but I've heard I should be using you. I'm pretty intimidated, to be honest. Help me figure out how I can use you and for what." It will, and it'll do a genuinely good job of it. This is a totally different paradigm from how software has always worked. You open Microsoft Excel for the first time and you're on your own. In the '90s you bought a For Dummies or Missing Manual book. Now you Google it. But you're still piecing it together from the outside. AI tools don't work that way. The teacher *is* the product. People who've taken this approach and reported back to me have said it fundamentally changed how they see these tools. Stop treating them like software you need to learn before you use, and start by using them to learn while doing.
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Jim Prosser posted thisTwo observations from the spirited reaction to my LinkedIn post/newsletter about the canard that is PR agency GEO offerings: 1) No one in this supposed discipline has engaged directly with the five questions at the end of my piece or offered a case study. Just vibes. One person even implied I was stupidly leaving money on the table by calling this stuff out, which is about as cynical a response as I could imagine. 2) If my DMs are any indication, CCOs and VPs of comms (specifically those in tech) are *really* f'ing sick of seeing these things in agency pitch decks. They see through the BS too, but don't want to impinge on relationships. Thankfully, I am unencumbered.
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Jim Prosser shared thisIt's time someone in comms said it: "GEO" is a racket. Generative engine optimization is being sold by some of the industry's biggest agencies as a distinct, billable discipline. One problem: nobody can explain how it works in any way that's causational or even distinct from standard quality comms work. If the companies that built these models like Anthropic are publishing papers trying to begin to understand the citation behavior of their own models, do you *really* think Edelman, Zeno, INK, or 5WPR have it figured out? Link in comments.
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Jim Prosser shared thisHad a lot of interest in comments and DMs about an implementation guide for building this or something like it. It's live on GitHub now. https://lnkd.in/gcamewXD
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Jim Prosser liked thisJim Prosser liked thisSome news: I’m leaving Variant after 4 years - and about 7 years in crypto VC. What made this chapter special wasn’t the title or the deals. It was the people. Variant has this rare thing - a team that genuinely cares. People doing their life’s work, without ego, and showing up for founders in a real way. And the founders - the ones so obsessed they will entire markets into being. I’ve always been hooked on that pre-product, pre-narrative chaos. When the story isn’t written yet, and the right framing can shift the trajectory. Getting to help shape those early stories alongside so many of you was the best kind of privilege. It’s been an honor to be part of Variant. Huge thanks to the team. I’ve genuinely loved working alongside you. And to Jesse, a longtime friend, exceptional investor, and a really great dad. I’m stepping back for a bit to reset: more time with family, actual books, and learning without an agenda. Then onto what’s next.
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Jim Prosser liked thisI'm looking forward to this event during SF Climate Week where we'll discuss the rapidly changing climate and sustainable legal landscape. Bring your questions! No real quicksand will be present.Jim Prosser liked thisClimate Quicksand? With climate rules shifting fast, how do companies keep their footing? As climate disclosure and sustainability rules continue to change around the world, companies trying to stay compliant can feel like they’re standing in quicksand. The risks are real: legal exposure, limited access to capital, and reputational damage. Join us during 2026 SF Climate Week for an in-person panel titled “Climate Quicksand? Navigating the Shifting Climate and Sustainability Legal Landscape,” bringing together legal, in-house, and technical experts to share real-world insights and practical strategies for managing global disclosure requirements and sustainability risk. Topics include: • The current status of California SB 253 and SB 261, and the practical actions companies should be taking now • Key climate disclosure and regulatory developments in California, across the United States, and in Europe • The most significant implementation challenges companies are navigating today • The practical implications of federal policy shifts, including the rescission of the endangerment finding Tuesday, April 21, 2026 | 4:00–7:00 pm PT Bar Association of San Francisco | 50 Fremont St, Suite 1700 (secured building) Moderated by Dr. Becky Twohey (Principal Scientist, GSI Environmental; Sustainability & Climate Strategy Leader) Panelists: • Jayni Foley Hein (Co-Chair, Climate Practice at Covington & Burling LLP and Former White House Senior Director) • Michael Steffen (Head of Climate Analytics, Watershed) • Albert Chung, PhD, PE (Principal Engineer, GSI Environmental; Climate & GHG Accounting Leader) • Kristen Sanders (Director, Risk & Asset Management, Good Food Holdings, LLC) Pre-registration is required. Learn more and register: https://luma.com/m5mnqbt3 #SFClimateWeek #ClimateDisclosure #Sustainability #ESG #RiskManagement #SFCW26
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Jim Prosser liked thisJim Prosser liked thisMarch closes a rewarding chapter for me at Vuori. While it’s bittersweet to be laid off, I leave proud of what we built together in support of the brand's global growth — and even more grateful for the people who made the work worthwhile. Looking forward to what comes next. Open to new opportunities — feel free to reach out. 💙
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Jim Prosser liked thisJim Prosser liked thisA newspaper accidentally published the AI’s own little follow-up note inside the article. 😂😂😂 What I like about it is that it exposes the whole scam in one go. We keep getting told AI is here to remove drudgery and liberate humans for higher-value work, which sounds lovely right up until you notice that the “higher-value work” being removed seems to be writing, editing, judgement and basic professional embarrassment. The machine isn’t taking over the boring admin, it’s wandering directly into the finished newspaper and leaving the prompt notes in. And that would almost be impressive if the output weren’t so aggressively mediocre. That is the bit nobody says plainly enough: jobs are not disappearing because we have built some dazzling replacement for human skill. They are disappearing because management has discovered that “good enough” becomes “innovative” if you say it in a meeting with the right slides. We are not sacrificing livelihoods at the altar of brilliance. We are doing it for text that sounds like an eager intern from a branding agency has developed sentience and would like to optimise the reader journey. That is why the mistake is funny. Not just because it is absurd, but because it is honest. For one glorious moment, the mask slipped and the whole model revealed itself: less craft, fewer people, lower standards, more output, and just enough synthetic confidence to pretend none of this is a downgrade. The future of work, apparently, is replacing expensive humans with cheaper mediocrity and then acting as if the real innovation was finding a way not to feel ashamed about it. #AI #Journalism #Media #Automation #FutureOfWork #Writing
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Jim Prosser liked thisJim Prosser liked thisSome professional news: I'm leaving The Washington Post after five years to write about social media, AI and politics for The Atlantic. I'll miss my wildly talented coworkers on the Post's tech team, who've taught me so much — both those undeservedly laid off and those still doing brilliant work there in spite of everything. I'm excited to get back to magazine writing, at a publication I've dreamed of working for ever since my 12th-grade English teacher made it required reading. I'll be reuniting with my former editor Damon Beres and the formidable crew he has helped to assemble there. Friday will be my last day at the Post and I'll get started at the Atlantic a few weeks after that.
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Jim Prosser liked thisJim Prosser liked thisVC Yoni Rechtman of Slow Ventures says there are basically going to be only four jobs (or job types) left at tech companies
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