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With over 25 years of experience in leading high-performance teams at the world's leading…
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The CMO Advantage on LinkedIn: Learning Path Intro Video1m
The CMO Advantage on LinkedIn: Learning Path Intro Video
By: Jessica Jensen
Articles by Jessica
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Reflections on How to Lead Marketing During a Crisis
Reflections on How to Lead Marketing During a Crisis
I have had the great honor to run global marketing teams for three companies in times of great crisis (Facebook, a food…
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Jessica Jensen posted thisAs we close the page on Women's History Month I want to remind us all that EVERY MONTH is a month that women are building businesses, driving economic growth and making history. I had the joy of meeting Akilah Darden, MBA LEED AP🌟 last week. She reached out to me cold on LinkedIn and I said heck yes, let's talk. This woman is a juggernaut. She is the President of The Darden Group, in construction, and she has used LinkedIn to build her business and network. She is also a mom and has written a children's book "My Mom is a Construction Manager." Her success is huge and wide-ranging. I learned so much in my chat with her. Check out her stats!! Women like this are the bedrock of communities and we must celebrate her and them! From Akilah: :In my first year, a global company discovered me on LinkedIn and engaged me to support the delivery of their $16 million manufacturing facility with a clear goal: build with and for the community. Together, we delivered the project using 100% diverse contractors: 97% minority-owned businesses and 3% women-owned businesses. We also created real workforce pathways by hiring 79 individuals new to construction and 46 diverse professionals from the county where the project was built. That success led to the next opportunity: building a grocery store in the parking lot of the same manufacturing campus, where 88% of the contractors were diverse firms. The momentum continued and ultimately opened the door to working with the largest company in Indiana, which brought me in to support the procurement strategy for a $4 billion capital project. Over three years, we led a strategy centered on building with and for the community, resulting in more than $700 million in commitments to diverse firms, $500 million in diverse spend in less than three years, and opportunities for over 178 diverse businesses. On the workforce side, nearly 30% of the jobsite workforce (over 2,500 people) are people of color, with 8% women in the trades, exceeding national industry averages." ROCK ON!!
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Jessica Jensen shared thisMost people aren’t looking for another prediction about the future of work — they’re looking for practical ways to navigate what’s already happening. Open to Work is your go-go guide to this moment: how to stay adaptable, curious and confident as AI reshapes how we work–and how to invest in the human skills that matter most. Congrats to Ryan Roslansky and Aneesh Raman on the launch — and to anyone feeling overwhelmed by change, this is a must read. https://lnkd.in/gqt8yRrC #OpenToWorkBook
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Jessica Jensen shared thisIf you were at our NewFronts last week, I’m sure you felt the buzz! It was great to reconnect with so many customers at our event and spend time with marketers making meaningful moves in B2B today. In an AI‑powered buying environment, buyers expect credibility, context, and proof. LLMs are re-writing discoverability and LinkedIn is a strategic unlock to win. Buyability requires a new orientation for brands. And video drives real results on LinkedIn. #CutTheBullspend ;) If you missed it check out the highlights below and catch the LinkedIn Virtual NewFront here: https://lnkd.in/gT46SHGD
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Jessica Jensen reposted thisJessica Jensen reposted thisThe labor market has lived several lives in the last six years alone. In just a few years, the labor market has moved through dramatic extremes—from the shock of the pandemic, when entire industries shut down overnight, to the rapid churn and elevated hiring levels of the Great Reshuffle. Today, we’ve entered a new phase: slower growth, more caution, and a broad recalibration underway across companies. Here’s what LinkedIn’s data shows: 🔎 Hiring in advanced economies is still 20–35% below pre‑pandemic levels. 📈 Competition has intensified, with applicants per role roughly doubling since 2022. 📣 At the same time, demand for new skills and hiring for entirely new jobs is accelerating: AI literacy is one of the fastest‑growing skills on LinkedIn, and hiring for AI-related specialists from AI Engineers, Consultants and Researchers continues to top our lists of fastest growing jobs. However, this isn’t a collapse. It’s a reset being shaped by macro uncertainty and the rapid integration of AI into how work gets done. For professionals, these shifts mean navigating longer job searches and tougher competition, while also preparing for roles that look different than they did just a few years ago. And for leaders, it means being more deliberate about where and how they invest in talent and new technology. To help people navigate this moment—and whatever our new normal becomes—LinkedIn CEO Ryan Roslansky and Chief Economic Opportunity Officer Aneesh Raman have authored "Open to Work". The book serves as a valuable guide, focusing on clarity over hype, and how people can build durable careers in the age of AI. 📘 "Open to Work" is available to pre-order now at https://lnkd.in/gsn6jRBF. #OpenToWorkBook
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Jessica Jensen shared thisStill buzzing from our NewFronts yesterday-- and was elated to spend the day with Natalie (Corporate Natalie). This woman is freaking hilarious and so kind... she can play a ukulele and sing poems to a CMO audience. There is no stopping her. She deserves to be famous. It is an honor to work and chuckle with you Natalie!! And thanks to everyone on the LI team who created a marvelous event yesterday--and to our customers for spending time with us.
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Jessica Jensen shared thisStoked for IAB NewFronts next week, where I’ll share why LinkedIn is the number one trusted platform for B2B brands to build influence and drive real business outcomes as AI search reshapes the way businesses are discovered. Be sure to follow LinkedIn For Marketing for more on what we’re up to at #IABNewFronts! https://lnkd.in/gEyJS5Da
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Jessica Jensen shared thisSo excited for our New Fronts in NYC next week! We are taking B2B marketing to the moon at LinkedIn. Hear from our wonderful VP Davang Shah in ADWEEK on what we'll be showcasing. Buyability, winning in LLM GEO, new video partnerships, oh my! https://lnkd.in/gff37UNYAt NewFronts, LinkedIn to Showcase the Future of B2B MarketingAt NewFronts, LinkedIn to Showcase the Future of B2B Marketing
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Jessica Jensen posted thisLLMs surface content that’s relevant and continuously updated—which is exactly what people share on LinkedIn every day. With 1.3 billion members here, it’s exciting to see new research from Profound rank LinkedIn as the #1 most‑cited domain for professional questions across leading AI platforms 🎉 For marketers, this means you need to deliver fresh, useful content and build brand trust on LinkedIn. Check out more here: https://lnkd.in/gssn8qq9
Jessica Jensen commented on a post
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what a moment of joy for you and Nemi!! Love you so much.
Jessica Jensen commented on a post
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Kylee this is so awesome! Thank you for helping women connect and learn!!
Jessica Jensen commented on a post
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Vin Matano 🐝 it was so fun to meet and chat with you! Loved the improv appetizer! Thanks for making time for me and for all you bring to the LinkedIn community!
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Jessica Jensen liked thisJessica Jensen liked thisThere’s no substitute for being in person with colleagues, sitting down with end users of your product, and building real connections. In a world of emails, pings, and constant digital touchpoints, it’s easy to feel connected but still miss the depth. Even the introvert in me gets energy from time with the team. Great week with our teams in Omaha and NYC. Lots of inside jokes. Different cities, different contexts, same reminder: time in the room (or around the dinner table) matters.
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Jessica Jensen liked thisJessica Jensen liked thisThe simple luxuries of daily life. We probably take them for granted because seemingly, they’ve just always been there. Paper bags. Coffee filters. Dishwashers. WiFi. (WiFi!) Women have changed the way we live through countless brilliant inventions. These things may never had existed without their innovative and entrepreneurial spirits. As we close out #WomensHistoryMonth, we’re honoring the women who changed daily life as we know it and those continuing to create space for others to do the same.
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Jessica Jensen liked thisJessica Jensen liked thisSome takeaways from the The Wall Street Journal's The Power Brokers Behind the $250B Influencer Economy (link: https://lnkd.in/gY73MYMR) piece that feel especially relevant for social and influencer teams: 💰Top creators are commanding five to nine figure deals 🤝 Creator partnerships are shifting toward equity and long-term brand building 📊 The best creators operate like multi-platform media companies 🗓️ Talent teams are planning on 18-month strategies because the landscape moves so fast Imo, this is the maturation phase of the creator economy. More structure. More strategy. More long-term thinking. And importantly, creators are no longer just distribution. They are brand builders and business partners. Brand teams, let me hold your hands when I say: Don't just brief creators. Build 👏🏾 with 👏🏾 them 👏🏾The Power Brokers Behind the $250 Billion Influencer EconomyThe Power Brokers Behind the $250 Billion Influencer Economy
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Jessica Jensen liked thisJessica Jensen liked this𝐖𝐡𝐚𝐭 𝐢𝐟 𝐭𝐡𝐞 𝐨𝐧𝐥𝐲 𝐫𝐞𝐚𝐬𝐨𝐧 𝐲𝐨𝐮 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐨𝐮𝐭 𝐰𝐚𝐬 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐲𝐨𝐮𝐫 𝐭𝐨𝐝𝐝𝐥𝐞𝐫 𝐦𝐚𝐝𝐞 𝐲𝐨𝐮? I've always had a love-hate relationship with exercise. For many years, it was hate-hate. When I was in the first grade, our tiny Christian school held a "fun run." My parents were too busy trying to survive in America to prioritize these things, so when race day arrived, neither my sister nor I was prepared. We showed up to the starting line in t-shirts, long pants, and some no-name Kmart "Keds". While I theoretically knew how far one mile was, my body had no idea about the pain it was about to endure from the Southern spring heat, humidity, and sheer exertion. My sister, who was two grades ahead of me, started alongside me. Exercise always came more naturally to her. After about half a mile, I was struggling. My face was beet red, there were no water stops, the South Carolina sun was relentless, and my sides ached. So I stopped running and started walking. My sister announced she was going to run ahead (she finished in under 9 minutes) while I willed myself to just make it to the finish line before I nearly passed out. Little did I know at the time, but I actually had a genetic trait that made it hard for me to release heat through sweat. That puts me at high risk of heat stroke, something that puts me off exercise for many years to come. I didn’t start exercising again until my youngest was born. She had terrible colic, and she struggled to sleep every single night until one day, I put her to bed and jumped on my elliptical. The darkened room and white noise calmed her, and she basically refused to sleep without it. When Danielle learned to talk she would drowsily walk up to me at night and grab my hand to guide me into our bedroom and say, “Mommy, I’m tired. It's time for you to go work out so I can go to sleep.” I had no choice but to comply and work out to lull her to sleep. I kept it up year after year even long after she grew up. But I was half-hearted about it. A diagnosis of osteopenia a couple years ago was a wakeup call. I bought a Tonal and have been weight training at least 5 times a week. The difference has been remarkable. While I am still not a great athlete, I am able to feel the difference in my health and life even as I just turned 50. I am stronger than ever. It's never too late to build your strength so there is not just more years in your life, but life in your years.
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Jessica Jensen liked thisJessica Jensen liked thisyou’re not really linked in, unless you're linking up 😌🤌🏾 i spent the first part of newfronts hanging out with some of my b2b faves and the team at LinkedIn. being a creator on ✨the briefcase app✨ has led me to some incredible opportunities, and this was certainly one of them. thank you to Gianluca Russo and Ali Snider for having me, and to Laura Lorenzetti for taking the time to yap with me. ☕ if you haven’t already, subscribe to my newsletter for the tea: 🔗 https://lnkd.in/eAhwWi6Q
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Jessica Jensen liked thisJessica Jensen liked thisGlobal cultural events come only once in a lifetime. Make sure your business doesn’t miss the opportunity. I often share data about spending trends during major global events like the Olympic and Paralympic Winter Games Milano Cortina 2026. Clearly, we expect to see a surge of spending as these events are happening. Yet the economic impact lasts long after the event. How? Because the infrastructure remains. Leading up to Milano Cortina 2026, Visa worked with 50 ski resorts in northern Italy to ensure they had the technology needed to meet the moment. And we’re doing the same thing here at home. Enter Visa & Main, a new program designed to give small business owners across the United States better access to the resources they need through the right tools and training. Visa & Main was built in direct response to the most pressing challenges entrepreneurs face: access to capital, visibility, and access to modern business technology. And this program extends to creators too, giving them the tools they need to thrive as small business owners. Send this to or tag a small local business owner you love. This program was built for them. #Entrepreneurship #StartUps #BusinessGrowth #Business
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Jessica Jensen reacted on thisJessica Jensen reacted on thisYou should absolutely take an adult Spring Break for yourself. Professionals with kids aren’t the only ones who deserve a reset. Use that PTO. Go sit on a beach, your couch, your backyard, or a mountain. Rest is not a reward, it’s necessary.
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Jessica Jensen liked thisJessica Jensen liked thisDo you want to take control of your career in the age of AI? Today LinkedIn published #OpenToWork: How To Get Ahead In The Age Of AI. I stepped in as the marketing lead on this back in October, and learnt more about book publishing than I ever thought I’d need to. To celebrate the launch, I’m going to hold 5x 30min slots on my calendar for anyone who wants to talk about their career and AI. You could use that time to... 📚Get the low-down on the book 🔥Chat about what the ONE thing I think everyone needs to do to prepare themselves for the future of work (spoiler alert: it's in Chapter 5) 💖Brainstorm what is going to make YOU irreplaceable in the age of AI Drop me a DM if you want to chat! Finally, a special thanks to all the brilliant people who launched this gamechanger of a book - starting with the authors. Ryan Roslansky Aneesh Raman Adam Young Mary Kate Fields Jonathan Kilroy Theresa Piazza Lizzy Hearne Andrew DeBenedictis Nicole Leverich Heather Hopkins Freeland Heather Combs John Friedman Pauline Kho Jackie Kelliher Kelsey Wilkins Annie Winhold Nora Sanchez Melissa Torres Oviyum Ezhilan Rose Gibbons Andrew Seaman Leah Shin Cammie Erickson Piper Sutherland
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Jessica Jensen liked thisJessica Jensen liked thisWe’ve reached a turning point in how work is evolving. In Open to Work: How to Get Ahead in the Age of AI, Ryan Roslansky and Aneesh Raman explore how people and organizations can move forward thoughtfully, keeping human ambition at the center. https://msft.it/6003QI38F
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