About
Articles by Scott
Activity
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Data doesn’t create clarity. Leadership discipline does. At the upcoming PPDM Houston Conference, I’ll be delivering: “From Chaos to Clarity: Why…
Data doesn’t create clarity. Leadership discipline does. At the upcoming PPDM Houston Conference, I’ll be delivering: “From Chaos to Clarity: Why…
Liked by Scott Berg
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How One Recruiter Ghosted Me and Lost Over $225,000 In my recent posts, I've been focused on helping former colleagues find employment. During these…
How One Recruiter Ghosted Me and Lost Over $225,000 In my recent posts, I've been focused on helping former colleagues find employment. During these…
Shared by Scott Berg
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The 60 Minute Rule During a recent visit with my son, I was reminded of some advice I shared with him during his first semester in college. When he…
The 60 Minute Rule During a recent visit with my son, I was reminded of some advice I shared with him during his first semester in college. When he…
Shared by Scott Berg
Experience & Education
Licenses & Certifications
Publications
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Profiles in Marketing Excellence
DMN3 Institute
Profiled in "Profiles in Marketing Excellence" by Pamela Lockard, CEO and Founder of DMN3.
Note: Scott Berg is not the author, just profiled.Other authorsSee publication -
Kellogg on Advertising and Media
Wiley (Contributing Author)
"Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from the world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively…
"Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from the world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively advertise in the new reality."
Other authors -
Honors & Awards
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2015 Top 10 IHS Leaders Circle of Excellence
IHS, Inc.
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Best Media Sponsorship — International Advertising Festival Cannes Gold Media Lion
International Advertising Festival -- Cannes Festival
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Board of Advisors -- University of Nebraska, College of Business
University of Nebraska
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BtoB’s Marketer of the Year — BtoB Magazine
BtoB Magazine
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Editorial Board of Directors — “The Internationalist Magazine”
The Internationalist Magazine
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First US-Based Client Judge — International Advertising Festival Cannes Media Lion
International Advertising Festival -- Cannes Festival
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International Advertiser of the Year —Creative Magazine
Creative Magazine
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Jury Chairman, Digital Awards Judging — “The Internationalist Magazine”
The Internationalist Magazine
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Linkedin Best in Class Case-Study
LinkedIn
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Named “Internationalist Marketer of the Year” by “The Internationalist Magazine”
The Internationalist Magazine
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Sweet 16 Top Marketing Leader — Media Industry Newsletter
Media Industry Newsletter
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Top 15 Media Mavens — Advertising Age
Advertising Age
Languages
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English
Native or bilingual proficiency
Organizations
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University of Nebraska - School of Business
Marketing School Advisory Board
- Present -
Internationalist Magazine
Advisor
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Cannes Advertising Festival
Jury Board
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Recommendations received
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LinkedIn User
23 people have recommended Scott
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Congratulations to Founding Circle member Monica Kumar on being named a finalist for CMO of the Year in the 2026 Tech Innovation CUBEd Awards. The…
Congratulations to Founding Circle member Monica Kumar on being named a finalist for CMO of the Year in the 2026 Tech Innovation CUBEd Awards. The…
Liked by Scott Berg
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Today we welcome the Year of the Fire Horse, let’s celebrate it with confidence, momentum, and bold ambition. These qualities resonate deeply with…
Today we welcome the Year of the Fire Horse, let’s celebrate it with confidence, momentum, and bold ambition. These qualities resonate deeply with…
Liked by Scott Berg
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Happy Chinese New Year to all of my friends and colleagues in China. May the Year of the Horse be one of happiness, prosperity and love.
Happy Chinese New Year to all of my friends and colleagues in China. May the Year of the Horse be one of happiness, prosperity and love.
Shared by Scott Berg
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The HoldCo Reckoning: 2026 You don’t dismantle a 40-year model unless you know it’s broken. Two years ago, six HoldCos dominated the market. SIX.…
The HoldCo Reckoning: 2026 You don’t dismantle a 40-year model unless you know it’s broken. Two years ago, six HoldCos dominated the market. SIX.…
Liked by Scott Berg
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Great insights on AI and Human analytics! Awesome article Michael E. Foley
Great insights on AI and Human analytics! Awesome article Michael E. Foley
Shared by Scott Berg
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HUMAN VS. AI: WHO WINS THE ANALYTICS SHOOT-OUT? I’ve been interpreting marketing data for many years, so I was naturally skeptical that an AI Agent…
HUMAN VS. AI: WHO WINS THE ANALYTICS SHOOT-OUT? I’ve been interpreting marketing data for many years, so I was naturally skeptical that an AI Agent…
Liked by Scott Berg
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Lucky to have spent 18 years at DDB (in NYC, Barcelona, Singapore, and Melbourne) and count Cleve as a friend.
Lucky to have spent 18 years at DDB (in NYC, Barcelona, Singapore, and Melbourne) and count Cleve as a friend.
Liked by Scott Berg
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